Abida Ellahi

• Abbottabad University of Science & Technology

This chapter examines the AI elements in the process of the transformation of the Luxury Market with emphasis on the application of the concept in the strategic planning process, customer orientation, and in general the overall concept of luxury customer experience. It begins by looking at how different AI technologies are being adopted in the luxu...

Purpose This study aimed to investigate the relationship between exploitative leadership (EL) and employee green innovative behavior (GIB) in the hospitality sector organizations of Pakistan. The relationship between EL and GIB is mediated by emotional exhaustion (EE). Perceived organizational support (POS) is used as a moderator between EL and EE....

This current study delves into the quality of consumer perception regarding brand channel integration that adopts the omnichannel approach. It specifically explores the impact of process consistency, breadth of the channel service choice, transparency of the channel service configuration, and content consistency, on customers’ inclination towards a...

This study investigates the factors influencing project managers' work performance, including decision-making, analytical, technical, interpersonal, and communication skills, with emotional intelligence as a potential moderator. Conducted within the Pakistani software industry, a comprehensive field survey using a well-designed questionnaire ensure...

Purpose — This paper aims to explore the key motivational factors that influence investors to invest in Islamic equity crowdfunding (I-ECF) platforms. Design/Methodology/Approach — The study is quasi-experimental with a pre-test/post-test design where the respondents, including 350 business and computer studies students from public and private univ...

Semantic analysis is becoming increasingly important not only in computing but also in the business world. The purpose of the current study is to apply semantic network analysis to the service industry, one of the economic sectors. To learn more about the crowded environment in the service sector, the study interviewed customers and employees by us...

Information technology and supply chain agility are in vogue. The present study aims to investigate the impact of information technology (IT) on supply chain agility and its outcomes such as cost reduction and operational performance in fast food companies’ chains. A total of 240 employees from fast food chains were selected as respondents. Data wa...

Fintech revolutionized the traditional banking business models in emerging countries. The effect of fintech on banks’ operating efficiency and risk-taking behavior is still inconclusive. The study is aimed at exploring the effect of fintech products on banks’ operating efficiency and risk-taking behavior. The study used a quantitative research appr...

The objective of this study is to investigate the effect of inclusive leadership on building the perception of workgroup inclusion within the workgroup of healthcare professionals with a moderating effect of power distance. A sample size of 500 doctors was selected. These participants were recruited from six public teaching hospitals providing inpa...

Project management in today’s intensely competitive environment has compelled organizations to adopt project management approach for better business results. Therefore, current research study aims to investigate the impact of servant leadership on project success with the mediating role of team motivation and team effectiveness in the software indu...

This study explores how perceived crowding affects customers in the service sector. A Semi structured interview guideline was developed to assemble data from forty customers of banks and telecom franchises. Analysis of the research was carried out by using qualitative research software Atlas. The findings suggest that perceived crowding, including...

Purpose: The research looked into the impact of supply chain coordination and integration on Reverse logistic cost saving and customer satisfaction with moderating role of information technology. Design/Method : Employees and supervisors working in supply chain connections were asked to complete a survey. The response of 240 participants was analys...

Purpose: The research looked into the impact of supply chain coordination and integration on Reverse logistic cost saving and customer satisfaction with moderating role of information technology. Design/Method : Employees and supervisors working in supply chain connections were asked to complete a survey. The response of 240 participants was analys...

The goal of this study is to find out what people think about cryptocurrencies and how they feel about it. The study used a questionnaire to assess the factors that influence people’s willingness to accept cryptocurrency. The study used a pretest, posttest quantitative analysis to determine the level of awareness among users in the first phase. In...

The objective of this study was to explore the effect of perceived parental home work involvement on students' engagement and their academic achievement at secondary level. Questionnaire using two aspects of parental homework support, and parental homework control was used to collect data. This instrument has the reliability coefficient of 0.84. Si...

The goal of the study is to see how human resource capabilities, supply chain coordination, and supply chain responsiveness affect supply chain resilience. IT advancement has been studied as a moderating variable. The study collected data from food and beverages firms by conducting a field survey. A questionnaire-based on previous studies was used...

Purpose: The research looked into the impact of supply chain coordination and integration on Reverse logistic cost saving and customer satisfaction with moderating role of information technology. Design/Method : Employees and supervisors working in supply chain connections were asked to complete a survey. The response of 240 participants was analys...

Workplace incivility has gained much popularity in the past few years since people at their jobs are more stressed out and may intentionally or unintentionally display rudeness towards others. This negative behavior is damaging the whole work environment and makes an organization to be less productive. To curtail incivility at the organizational le...

The over usage and over dependency on digital devices, like smartphones, has been considered as a growing international epidemic. The increased dependency on gadgets, especially smartphones for personal and official uses, has also brought many detrimental effects on individual users. Hence it is vital to understand the negative effects of smartphon...

The over usage and over dependency on digital devices, like smartphones, has been considered as a growing international epidemic. The increased dependency on gadgets, especially smartphones for personal and official uses, has also brought many detrimental effects on individual users. Hence it is vital to understand the negative effects of smartphon...

Purpose of the study: The study intends to find the interaction of Performance Appraisal Justice (PAJ) and work engagement (WE) to predict employee job performance (JP) and organizational citizenship behaviour (OCB) under the umbrella of fairness heuristic theory (JHT) and social exchange theory (SET). Methodology: Hypotheses testing was done using...

The policies depend on the capacity to adjust money provide to its demand in order to prevent monetary disturbances from affecting real output. Due to the vital role of money demand in macroeconomic analysis, i.e. formation and transmission of monetary policy. The past several decades have witnessed considerable empirical research on this factor in...

The purpose of this study is to explore the mediating role of psychological empowerment in linking the relationship among workplace spirituality, OCB and burnout. The convenience sampling method was employed to collected data from a sample of 362 employees working in banking sector of Pakistan by a self-administered survey. Workplace Spirituality S...

The current analysis was structured to identify the impact of socioeconomic factors (age, education, employment status, head of household income and no. of dependents) on work satisfaction and earning of women in D.G. Khan, the city of southern Punjab of an underdeveloped area of Pakistan. Primary data was collected via distributing 450 questionnai...

Present study contributes to the ethical behavior field by assessing the role of justice, supervisor support, and group cohesiveness indirectly effecting organizational commitment through ethical behavior. Data were collected through onsite administration of a survey on individuals working in 12 companies of three different sectors including Pakist...

The central objective of this study is to investigate the extent to which social networking sites can affect learning effectiveness, and to what amount this technology can be used as supplementary elements for existing pedagogy methods prevailing in a developing country. The study used a teaching case research method to investigate the effects of S...

The growth of social networking sites has changed the living style of people around the globe and it has also become an important tool for marketers. This growth has also emerged electronic word of mouth that significantly shapes the purchase intention of consumers. This study investigates the outcome of electronic word of mouth on purchase intenti...

This paper documents how the adoption of digital games by academia reshapes the current worldview by bringing the potential answers for all learning issues. The central objective of this study is to investigate the extent to which digital games can impact learning effectiveness, and to what extent these games can be used as supplementary elements f...

Recent years have seen an escalating interest in the use of digital games in pursuit of educational goals. The present research also examined the impact of using digital games on learning in higher education. Female participants (N=46) from a women university in Pakistan were assigned to an experimental condition. The effect of game design with mod...

In democratic governments, administrative ethical practices have always been recognized as a critical tool for determining the good governance and a crucial element to be incorporated in building citizen trust. In this context, the purpose of this research is to assess how unethical actions affect the Good Governance practices in developing citizen...

The constant rise in demand for higher education has become the biggest challenge for educational planners. This high demand has paved a way for distance education across the globe. This article innovatively analyzes the policy documentation of a major distance education initiative in Pakistan for validity that will identify the utility of policy l...

As part of higher education, universities have been increasing their efforts to promote learning growth and innovation. In Pakistan private and public institutions of higher educations have undertaken eLearning initiatives. This article draws from the research literature and a preliminary descriptive study to describe the current status of eLearnin...

Purpose – The purpose of this paper is to examine the impact of public service motivation (PSM) on red tape and resigned satisfaction in Pakistani public administration. Design/methodology/approach – Employees working in federal organizations were the target population of this study. As part of field survey, 350 questionnaires were distributed to...

Purpose The worst scandals of the world's top companies have turned the attention of researchers towards the function of academic institutions in ethical training of future business leaders because the issue of dishonest behaviour of students becomes very severe, when they exercise the same practice at their place of work. Therefore, the understand...

PurposeThe main aim of the present study is to evaluate the quality factors of websites and their effect on users' perceptions about quality in the context of social networking websites.Design/methodology/approachThis is an applied study conducted as a field survey. A conceptual framework of website quality is proposed and empirically tested that c...

The objective of this study is to identify those factors that affect the knowledge sharing behavior of individuals in the context of blogs of Pakistan. A research model has been developed, which consists of six construct derived from three well known theories namely Innovation Diffusion Theory, Social Capital theory and Theory of Reasoned Action. T...

The extraordinary rate of development in information technologies can bring additional costs and failure if psychological reactions and organizational factors are ignored by system designers. Therefore, this research study explores the key factors of police officers� acceptance and attitudes through a research survey and by gathering empirical evid...

The law and order crisis in Pakistan has continued to deepen over time, and in recent years the police have been increasingly unable to cope with their additional responsibilities, particularly regarding to combating serious crime. For law enforcement to be effective, it needs to extract previously unknown knowledge from large amounts of different...

This research intends to explore the recent trends about the native languages in Pakistan. It is observed that currently Pakistani native languages are facing two types of threats. These are the threat of amendments and the threat of replacement. Threat of amendment is the trend of mixing native language with the words of other language. Similarly...