Abhishek Behl

Management Development Institute Gurgaon | MDI gurgaon

Purpose Small and medium enterprises (SMEs) significantly contribute to economic growth, development, exports and employment of the nations. To maintain competitiveness in today's market, SMEs must explore and identify enablers to enhance their digital transformation process. This paper aims to shed light on some essential enablers SMEs can use to...

The purpose of this study is to investigate the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms through adopting a mono method quantitativae approach. Micro-level theoretical perspectives have been less explored in studies of successful crowdfunding innovation than macro-leve...

Industry 4.0 technologies have been revolutionizing the financial sector over the past few decades through the emergence of disruptive technologies. These disruptive technologies have also given rise to a new monetary taxonomy known as "digital currencies." One form of digital currency that provides a more effective, environmentally friendly, stabl...

This study aims to propose an integrative framework on data analytics in medium and small enterprise (MSME) with an in-depth systematic review of existing literature evidenced through empirical case studies. An exclusive systematic review on data analytics in MSME was conducted on published literature from 2010 to 2021 and examined 42 relevant rese...

Purpose This study aims to investigate the causal relationships within an experimental culture of improvisation capability and firm performance, following the logic of “culture-capability-performance” and building on informal institution theory and dynamic capability theory. Design/methodology/approach Data was mainly collected via on-site questi...

The COVID-19 pandemic has impacted the financial well-being of people and the world’s economy. Crowdfunding is a prominent contributor to this pandemic's adverse effects. Donations on crowdfunding platforms have received attention; however, repeated donations, especially during COVID-19, need to be studied. This study aims to understand the role of...

Gamification has captivated people's interests from all walks of life, including marketing managers. Incorporating game mechanics in a non-gaming context like social media marketing, email marketing, customer relationship management, e-commerce, and mobile marketing enhances customer engagement and loyalty. However, every coin has two sides, and th...

Purpose This study examines the impact of customer involvement (CI), technology strategy, firm internationalization and servitization on product and service innovation performance (SIP) in hybrid offerings. In addition, it investigates the moderating role of digitization and co-creation in the relationship mentioned above. Design/methodology/appro...

This paper aims to identify the revised international marketing strategies in communication during the COVID-19 pandemic by utilizing the firm's resources and capabilities. We conducted in-depth interviews and a questionnaire survey with key stakeholders of retail organizations which changed their digital marketing strategies during COVID-19. The d...

Using conservation of resources (COR) theory, this study investigates the moderating role of barriers to career in the relationship between the three dimensions of knowledge hiding behavior (evasive, rationalized, and playing dumb) and the two dimensions of subjective career success (organization and non-organization). To accomplish this objective,...

This paper investigates the antecedents and consequences of electronic word of mouth (eWOM) credibility using a meta-analysis technique. The extant literature provides inconsistent findings related to eWOM credibility. These inconsistencies are primarily because of methodological differences or heterogeneity among previous studies, which leads to c...

Neuromarketing literature has grown remarkably in recent years. Although the field has generated a diverse body of knowledge, we still find a dearth of studies classifying the existing literature into research themes and further presenting known and unknown aspects of Neuromarketing from a business and management viewpoint. To bridge this gap, the...

Using the social psychology theory of elaboration likelihood model (ELM), we present a conceptual model of persuading consumer attitudes through virtual and augmented reality advertisements. We begin this paper with a systematic literature review that assesses a number of theoretical and empirical papers that utilize ELM for virtual reality and aug...

Purpose This paper aims to assess the readiness of retail workers to use blockchain technology (BCT) to improve supply chain performance. The assessment was made via a quantitative approach taken using a theoretical framework based on Keller’s motivation model and self-determination theory in the BCT context. Design/methodology/approach The author...

Purpose: Scholars have paid considerable attention to the importance of brand loyalty of durable consumer products in developed markets. However, no study has investigated the simultaneous impact of advertising efforts, distribution intensity, and store image on global brand loyalty of fast-moving consumer goods (FMCG) in emerging markets. This stu...

The global supply chain experienced unprecedented disruption due to the Covid-19 crisis in a dynamic world. Consequently, this situation has resulted in many businesses' discontinuity or closure due to disruptions that seriously affect the possibility of maintaining operations, especially micro, small and medium-sized enterprises (MSMEs) in emergin...

Purpose Digital transformation (DT) and supply chain resilience have received increasing attention. Structural social capital (SSC) and human capital (HC) have recently been identified as strategic resources for small and medium-sized enterprises (SMEs). While the significant role of entrepreneurial competencies (ECs), SME innovativeness (SMI) and...

This study investigates the influence of barriers to value co-creation (VCC) on consumers' resistance behavior in the online B2C retailing context. The study also examines the moderation effect of the dimensions of the DART model, such as dialogue, accessibility, risk, and transparency. Structural equation modeling and Process macro were applied to...

The purpose of this paper is to present a detailed theoretical review based on the “relational turbulence model,” revealing current research gaps and demonstrating its applicability to the management of agency problems among value chain partners by using antecedents, benefits, risks, and boundary conditions. “Relational turbulence theory” proposes...

This paper aims to analyze the differential purchase intentions of consumers in an e-commerce context. This is inspired by the works of recent studies that consider factors like unit ‘price’, product ‘review’, and attributes of the product image in websites, including the ‘Brand’, ‘Background’ image, ‘Promotion and Advertising’ content, and presenc...

Digitalization has transformed businesses, especially during the ongoing pandemic. Firms have gradually moved to the digital ecosystem and e-marketplaces. Digital transformation (DT) has helped firms improve profit margins, engage customers better, improve productivity and reduce functional and operational lags. While some firms strategically trans...

Purpose – The current market conditions are driving firms to plan, design and implement corporate social responsibility (CSR) policies that are true to the firms’ real sense, i.e. authentic. Authenticity is an important aspect of micro-foundations of CSR in shaping the way social responsibility initiatives would impact the stakeholders including th...

Unnao Tanneries Limited (UTL), formerly known as Monir Leather Works, was set up in the 1980s and has been a family-owned business for over four decades. The primary activity of UTL in the initial years was leather jackets and purses. It sold its products under the brand name Brown Cliff. It shifted its manufacturing units from Kanpur to the nearby...

Purpose This paper examines the influence of facilitators and barriers on employees’ preference to work in a hybrid model. The study uses the theoretical lens of stimulus-organism-response (SOR) and dual factor theory (DFT). It examines the influence of health consciousness (stimulus), facilitators (e.g. work flexibility, work–life balance and team...

Purpose Consumer–brand relationship literature has seen a recent surge of work on the concept of brand hate. Considering that hate is not easily acknowledged, it is challenging to uncover the psychological mechanisms that underpin its development. Using the concept of “self” as over-arching theory, this study aims to uncover consumers’ psychologica...

Credit data barriers, such as incomplete credit records, false credit information, and low security of credit data, exist in the supply chain financial credit system, rendering it difficult to support the closure of the whole financing chain's credit system. Emerging blockchain technology can help improve credit-reporting ability through greater in...

The extant literature suggests that digital technologies (big data analytics, artificial intelligence, blockchain) help firms gain a competitive advantage. However, the studies do not focus on the micro, small and medium enterprises (MSME) sector. Moreover, MSMEs face various challenges, including significant supply chain disruption due to the COVI...

Purpose Due to the financial disturbances created by the COVID-19 pandemic and the burden on the government exchequer, it is expected to see a rise in the knowledge base of the research corpus so far as the government's fiscal sustainability is concerned. Therefore, the present research examines a systematic quantitative analysis of public debt sus...

An urgent need for reasonable practices has been introduced and familiarized in institutions in every sector to control the impending disaster due to climate change. Significant steps have been initiated to control the escalating emissions, climate change, and global warming. Recently, an international contract was signed in Paris targeting net zer...

Blockchain technology (BCT) has caught tremendous attention from businesses. In the present study, the authors propose that if BCT is used to track a product’s life cycle, that is, when it was manufactured, purchased, and used by the first and subsequent owners, the information asymmetry present in the pre-owned automobile market can be significant...

Purpose This paper aims to examine the mechanism of how circular economy practices (CEP) and circular economy entrepreneurship (CEE) promote sustainable supply chain management (SCM) and facilitate sustainable performance (SP) for small and medium-sized enterprises (SMEs) in the food value chain in emerging economy. In this context, this mechanism...

The COVID-19 global pandemic has transformed work and employment patterns within organizations. Two key emerging trends visible at the organization level are as follows. First, employees being asked to leave (which has mostly been seen within the aviation, hospitality, and travel industries) and second, employees asking to work part-time or on a co...

After the COVID-19 pandemic began, organizations had to pivot and move to online remote work. As companies moved to digital platforms and technologies for remote working, a key concern was the increase in workplace withdrawal behaviors during the pandemic, including cyberloafing, a form of workplace deviance. Cyberloafing can be described as the ac...

Even before the outbreak of the COVID-19 pandemic, the oil and gas (O&G) industry had been facing disruptions in terms of an energy transition phase that include the focus on the use of renewable energy equipment, transport electrification, decarbonization, and waste elimination among others. However, the contraction in global travel and remote wor...

Micro, small, and medium enterprises (MSMEs) play an essential role in economic growth. COVID-19 severely affected this sector, given its dependence on logistics. Logistics 4.0 is a progressive and vital technology for the MSME sector in developed economies. However, certain inhibitors cause MSMEs to face criticality and difficulty when adopting Lo...

Both offline and online retailers use conditional promotions (CPs) to increase the value of a customer’s shopping cart. At times, the value of the cart falls short of the threshold order value to avail a CP. If a customer wants to avail the CP, he or she needs to add more products to the cart to reach the threshold order value. In this paper, we tr...

This paper aims to evaluate the role of corporate governance on performance of the small and medium-sized enterprises by exploring the mediating role of social responsibility engagement and environmental responsibility engagement between corporate governance and firm performance in the context of an emerging market. The paper follows a quantitative...

Purpose The paper explores how consumer behavior for purchasing impulse products changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic when the customer is shopping in-home and not visiting the offline stores in an emerging economy context. This paper further explores how digital transformations like the use of blockc...

Purpose The study aims to identify the impact of board characteristics (BC) on a firm's environmental performance, and provides future research directions in the area of BC impact on environmental disclosures (ED) in case of India's environmentally sensitive and non-sensitive industries (SI and NSI). Design/methodology/approach The authors collect...

Purpose The purpose of this study is to examine the role of personality traits (PTs) of individual investors on their investment intention (II). Further, to study the mediating role of overconfidence (OC) bias and financial literacy (FL) on the relationship between PTs and II. Design/methodology/approach The present study uses the quantitative app...

Purpose: Sustainable development is United Nations' crucial action program. In the context of lockdown and food supply chain disruptions in many developing countries due to COVID-19, sustainable agribusiness entrepreneurship (SAE) must be investigated to contribute to the global safe-food supply chain resilience. Furthermore, this pandemic might ha...

Purpose Bike-sharing is popular worldwide, and it has led to a new development direction in green transportation. However, the collapse of many bike-sharing startups and residual social problems has brought about contradictions and challenges to the development of the industry. The purpose of this paper is to determine how internal factors affect...

Over the last few years, gamification has sparked significant interest in both industry and academia. However, the focus of the debate has been mostly on game studies and human-computer interaction (HCI). Even though games are increasingly being supplied as services to customers, few academic works have linked game studies to the service or marketi...

Purpose This will not be an overstatement to state that the micro, small and medium enterprise (MSME) industry is crucial and the vital driver of the world economy. It covers different fields and dimensions such as defense products, electrical components and low-cost products. The sector plays a vital role in rendering work with low capital expendi...

This study is an initial step towards theorizing erosion of co-created value in knowledge-intensive workplaces. In doing so, our research examines how knowledge hiding behaviour instigated and promoted by organizational leaders can adversely impact the micro-foundations of the organization. The current study explores knowledge hiding in the Indian...

Recently, the food service delivery industry started using drones for delivering food. The drone food delivery services are not only beneficial for marketers but also provide several benefits to the consumers. Despite several advantages for different stakeholders, the adoption of drone-based delivery is not encouraging. Thus, it is crucial to know...

The present study is a systematic literature review that identifies the context of consumer behaviour and analytics in business to forecast the future of consumer behaviour with changing business trends through TCCM (theory, context, characteristics, method) guidelines. The authors identified that prior research used theories in different disciplin...

Purpose This study aims to examine the effect of dataveillance on resistance towards online payment. Using a moderated-mediation framework, the study also investigates the mediating effects of perceived privacy and security concerns and how these mediating effects are moderated by corporate credibility, consumer scepticism and consumer empowerment....

Several electronic-engagement-related questions arise at work due to the beginning of a new era of social distancing, lockdowns, quarantining, and sanitization. These terms were not so common before. What challenges do employees face while working from home? Why do they face those challenges? How are they overcoming these challenges? In summary, in...

Gamification has recently been discovered as an excellent user engagement strategy that has the potential to improve online education, online brand engagement, and information system engagement. Even though the number of studies on gamification has expanded, there is currently no systematic literature review approach for categorizing its online eng...

These days, it is common to see celebrities advocating various controversial, socio-political issues On digital platforms. However, existing research does not demonstrate how the public perceives this activist approach of celebrities and how it influences their brand image. Drawing a parallel from brand activism literature and its effect on consume...

Editorial article of the Special Issue on "Promotion and Branding from the Lens of Gamification in Challenging Times"

Purpose This study aims to evaluate the impact of perceived cause- related marketing (perceived-CRM) on the repurchase intention (CRIN). Besides, brand image (BIMA) and customer satisfaction (CSAT) connect this relationship as mediating variables. Especially, the role of perceived corporate social responsibility (perceived-CSR) contributed to this...

Marketers use scarcity promotions to increase the sales by increasing the value of the products and services for the customers. These scarcity promotions create the value of the offerings but trigger competition among consumers to secure the limited quantity product, which in-turn leads to aggression among consumers. Scarcity promotions of Big Bill...

The use of game design elements (often called gamification) by firms to engage the customers has attracted attention in recent times. These game elements contribute to shaping up customer’s motivation and loyalty. Gamification is explored from the lens of both empirical as well as an experimental methodological standpoint. There still lacks substan...

The study aims to explore consumer experience of mobile wallet (m-wallet) platforms using a data-driven mixed-method approach. A qualitative study using 4789 consumer reviews was performed to explore key drivers of consumer experience of the m-wallet platform. Further, responses were collected using an online survey from 337 Indian m-wallet users t...

The current study aims to recognize the main enablers and inhibitors in adopting the renting mode of collaborative fashion consumption. It employs a systematic literature review (SLR) method to enable identification, selection, critical assessment, and synthesis relevant studies in this phenomenon. The process of SLR shortlisted 41 articles for fur...

Purpose Gig workers form the backbone of any crowdsourcing platform where they showcase their talent and choose a job of their choice and freedom. The study explores the role of information quality (IQ) and social-mediated dialogue (SMD) in evaluating gig worker engagement and productivity on crowdsourcing platforms. The authors also propose to und...

Purpose The era of work 4.0 demands organizations to expedite their digital transformation to sustain their competitive advantage in the market. This paper aims to help the human resource (HR) department digitize and automate their analytical processes based on a big-data-analytics framework. Design/methodology/approach The methodology applied in...

Purpose This paper documents and links firm- and country-level outcomes to the United Nations Sustainable Development Goals (UNSDGs) by portraying how the Chinese economy has fared during the COVID-19 crisis. It does so by shedding light on the factors that determine the effectiveness of health policies implemented in China. Design/methodology/app...

Purpose Gamification, the use of game elements and techniques in the non-game contexts, is gaining popularity among human resources (HR) in an online mode. This paper intertwines the flow and engagement theories to know the challenges faced by companies in India in implementing gamification in their various HR practices to engage their employees....

The success factor of sentimental analysis lies in identifying the most occurring and relevant opinions among users relating to the particular topic. In this paper, we develop a framework to analyze users’ sentiments on Twitter on natural disasters using the data pre-processing techniques and a hybrid of machine learning, statistical modeling, and...

The main purpose of this paper is to explore the performance of white-collared gig workers using three theoretical perspectives: knowledge-based view theory, employee engagement theory, self-determination theory. The study investigates the relationship between intellectual capital, collective cognitive engagement, intrinsic motivation, and knowledg...

Purpose This research examines the effects of the context on the relationship between work design, learning mechanism and total quality management (TQM). The exploratory study examines the differential effects in context on how human resources and their activities are strategically managed for achieving TQM. Two theoretical frameworks – activity th...

This study, based mainly on the stimulus-organism-response (S-OR) model, investigates the role of offline search convenience (decision convenience, attentiveness convenience, and evaluation convenience) and online purchase convenience (transaction convenience , possession convenience, and post-purchase convenience) in motivating consumers' showroom...

Abstract This research examines the perceptions of ‘Millennials’ on cyberloafing, as a form of workplace deviance, and uncovers their rationale for cyberloafing to better understand, how organisations can mitigate this issue. Employing a qualitative research methodology, a total of 90 semi-structured interviews were conducted. Results suggested tha...

This research examines the perceptions of ‘Millennials’ on cyberloafing, as a form of workplace deviance, and uncovers their rationale for cyberloafing to better understand, how organisations can mitigate this issue. Employing a qualitative research methodology, a total of 90 semi-structured interviews were conducted with postgraduate students, whe...

The objective of this study is to explore the possible dark and bright sides of technology-enabled knowledge management (KM) for rural community healthcare workers who belong to the bottom of the pyramid. Data were collected from 37 Accredited Social Health Activists (ASHAs), the community healthcare workers in India, through semi-structured interv...

Business integration with the internal and external world is gaining momentum in the light of Environment, Social, and Governance factors (ESG score) linkage to corporate financial performance (CFP). However, the impact of the ESG–CFP relationship varies across economies, industries, and institutional frameworks due to varying legal, social structu...

Purpose The study explores the readiness of government agencies to adopt artificial intelligence (AI) to improve the efficiency of disaster relief operations (DRO). For understanding the behavior of state-level and national-level government agencies involved in DRO, this study grounds its theoretical arguments on the civic voluntarism model (CVM)...

Gig work has transformed the work culture, globally; its spread and popularity has attracted excellent talent, most of it online. While the gig sector has opened new avenues to showcase talent, lack of consistent engagement of gig workers have resulted in significant dropouts. The study addresses a key research gap by investigating digital platform...