Abdullah Sarwar

• Doctor of Philosophy
• Professor (Assistant) at Multimedia University

Organizational citizenship behavior (OCB) can improve organizational effectiveness. Individual altruism and commitment to the organization are at the core of OCB. This study aimed to examine the impact of organizational commitment and demographic factors on OCB in the Malaysian financial sector. The cross-sectional study targeted 280 employees from...

This study explores the intricate relationship between the growth of medical tourism in Malaysia and its impacts on the local community, particularly focusing on residents’ quality of life. Malaysia’s status as a competitive destination for affordable, high-quality healthcare services has led to significant economic growth, including increased heal...

Quiet quitting is a phenomenon where employees disengage from their work and intentionally underperform as a way of expressing their dissatisfaction with their job or employer. In Malaysia, around 46% of millennial employees are considering quitting their jobs quietly, which can have a significant impact on both the individual and the organisation,...

Corporate governance practices in the Asian market have come under intense scrutiny in recent years after a series of high-profile corporate scandals exposed weaknesses in the legal framework, enforcement, and monitoring. These scandals have highlighted the need for more transparency, accountability, and responsible business practices. In response,...

Abstract Purpose This study aims to investigate the factors contributing to the low adoption rate of mobile money services (MMS) in the Middle East and North Africa (MENA) region compared to other regions. The study focussed on socio-demographic factors and macro-level determinants in several selected MENA and Sub-Saharan African (SSA) regions wher...

In the last decade, the emergence of FinTech has played a crucial role in advancing financial inclusion in developing countries. The COVID-19 pandemic has further accelerated the adoption of digital platforms due to the restrictions on movement. This study aims to investigate the impact of mobile banking on digital financial inclusion (DFI) during...

The aim of the present study was to investigate the relationship between early-career employees’ emotional exhaustion and turnover intention in the information technology sector. Given the scarce empirical evidence on how turnover intention and emotional exhaustion can be reduced among early-career employees, ethical leadership was investigated as...

This study aimed to understand the perception of Islamic banking among post-millennial Muslim students and explore their expectations towards Islamic Shariah-compliant banking. The study uses the qualitative method to understand respondents’ subjective views. Semi-structured interviews are used among Muslim students studying at public and private u...

This study aims to evaluate the effectiveness of e-commerce platforms among millennials during pandemics. A quantitative approach was employed, and the structural relationship of constructs was examined using PLS-SEM to determine the effectiveness of the e-commerce platform. Online questions were created using Google Forms to collect data, and the...

Environmental protection is a heavily debated topic along with development. Uncontrolled development will sacrifice our environmental and causing issues such as pollution, land slide, flash flood, etc. The objective of this study is to understand drivers of the implementation of environmental protection strategy among industries in Malaysia. Questi...

This empirical research paper investigates the determinants of job application among IT graduates in Malaysia by applying Impression Management Theory and Signaling Theory. The primary objective of the study is to propose solutions to address the challenges faced by employers in the Malaysian IT industry when it comes to attracting high-quality tal...

Background By using a practice like mindfulness, people may become more adaptable and flexible in difficult situations, which lowers the levels of unfavorable experiences. Only a small number of research have examined the connection between mindfulness and resilience, with mindfulness as a source of PWB influencing millennials’ resilience when face...

The rising prevalence of depression among teenagers in Malaysia as well as globally makes it a vital issue to study. The purpose of this research is to examine the effects of social connection and self-perceived depression towards the improved mental wellbeing of the teenagers of Malaysia. Moreover, the mediating role of self-perceived depression o...

Employees working under conscientious leadership perceive their leaders as ethical leaders. This study investigates the conscientiousness of leaders as an essential trait of ethical leadership and the relationship between ethical leadership and employee-turnover intention. Additionally, we study the potential mediating roles of the individual-level...

Purpose The purpose of this study is to propose a research framework to examine the effects of consumer consciousness, food safety concern and healthy lifestyle on the attitudes toward eating “green” simultaneously in a single study. Besides, the mediating role of healthy lifestyle in forming a positive attitude toward eating “green” is also examin...

This study investigates usage behaviour as a variation in internet engagement by integrating the concept of access gaps with the ability-motivation-opportunity (AMO) framework. The research model was tested with data collected from 270 respondents in Klang Valley, which is the most urbanised metropolis in Malaysia. The result of path modelling anal...

Community authority and tourism management in Malaysia have advised the promotion and improvement of medical tourism to enhance the financial performance and quality of life in the community residents. The current research has been used the social exchange theory with spillover theory and theory of planned behavior as the conceptual framework to in...

In the Malaysian banking sector, overseas banks have increased their presence in financial activities in recent years. The objective of this paper is to compare the domestic and foreign banks' performance in the Malaysian banking sector in the time period from 2010-2015. Bank Negara Malaysia (BNM) has taken proper steps in the financial crisis from...

Purpose Halal cosmetic products are considered as innovation and revolution in the cosmetic industry as they offer high-quality products that follow the halal compliance and meet the strict scientific guidelines. However, halal cosmetic brands are still facing challenges in their positioning and are unable to identify how to encourage customers to...

Objective - University branding becomes critical issue due to increasing number of private universities in Malaysia. Although education efforts in Malaysia has been continuously progress, institutions have difficulties to maintain as a powerful brand in competitive industry. Methodology/Technique - Bringing back a brand that consumers already famil...

The concept of spirituality within workplace in an organization has the capacity and potential ability in retaining employees. Organizations is actively embarking in activities that enable employees to seek meaning in their work. Due to such intense effort by the organizations, this has change the way organizations run their operations from a profi...

Environmental issues, particularly carbon and greenhouse gases emission significantly threaten sustainability; therefore, more efforts are needed to address this issue. Furthermore, to address the issue between economic development, social and environmental sustainability in the present supply chain and operational management (SC&OM) system, organi...

Examination of advertising of Islamic banks and its assessment under Islamic regulations is an important issue for most people involved in marketing as both the conventional and Islamic banks are encouraging various promoting exercises around the world. In recent years, it has captured the research interests of the scholarly milieu. Thus, this stud...

The learning with gamification approach is one of the education paths to inspire the learner to learn by using the video game design and game elements in the learning. This learning approach brings a lot of benefits in teaching and learning by offering much more fun and interesting moment in the learning progress, compare to the traditional teachin...

Tourism is characterized as having an essential role in contributing to the sustainable development of a country’s economy particularly in a developing country, while the accomplishment of this sector relies exclusively on the strategic application of marketing activities. Culture is one of the critical factors which influence the effectiveness of...

The implementation of workplace spirituality is said to effect the intention to leave of employees. In order to determine the effect, a study is conducted on the Generation Y employees to determine whether workplace spirituality effects organizational commitment and in turn lowering the intention to leave the organization. A total of 120 Generation...

Knowing how to use the web and digital technologies effectively and appropriately is a critical skill for any young adult. Digital literacy is not a stationary concept as ICT changes. However, lack of confidence and competence in their knowledge and kills is often a barrier to improve digital literacy. To be digitally literate needs to evolve to en...

There is a considerable measure of reasons that effect tourists in choosing their destination, however, there is no decisive model for Arab tourists' satisfaction and loyalty yet exists. Accordingly, this examination concentrated on recognizing the variables that effect Arab tourists' satisfaction and loyalty towards Malaysia as a tourism destinati...

The aim of this study is to investigate the international students’ satisfaction in different universities in Malaysia. A total of 3 different private universities were selected for data collection. All the universities were located within the Cyberjaya area. Total 400 questionnaires were distributed and 327 were returned. Later, total 318 were fou...

Malaysian organizations are experiencing shortage of Generation Y talents due to high turnover rate. This creates further problem as the cost of recruitment is enormous and time consuming. This proposed study is to determine the influence of workplace spirituality towards employee retention. Theoretically, this conceptual paper will be helpful for...

Customer satisfaction is one of the management’s main priorities in today’s business world as it leads to customer retention. To satisfy and retain the customers in the e-retailing, there is a need of offering quality services. Despite a good number of studies conducted on e-retailing in recent years, a very limited attention has paid towards e-ser...

The current stage of entrepreneurial culture in Bangladesh encourages rethinking about the content and approach of teaching in entrepreneurship education. Therefore, this study aimed at identifying the factors influencing Bangladeshi graduates' intention toward becoming entrepreneurs. A sample of 387 business graduate students was selected randomly...

Medical tourism is growing faster than ever. In order to generate foreign revenue, Malaysian policy makers need to introduce effective strategies to attract medical tourists to visit Malaysia for medical tourism. However, Malaysia is still in dire need to develop a competitive edge in medical tourism in order to become a key player in the business....

The aim of this paper is to measure the effect of marketing capability and market control beliefs on marketing strategy intention in strategising Islamic travel and tour packages of travel and tour agents from the perspective of Malaysia. The research revealed that innovativeness, communication, collaboration and cooperation, and control beliefs si...

To make the banking services more convenient for their customers, banks require introducing various competitive services such as easier accessibility to e-payment. However, popularity of net banking in Malaysia is relatively low due to technophobia and negative attitudes of customers towards innovative products. Therefore, this study aimed at explo...

Lifelong learning is an option to fulfil societal needs in order to create a dynamic society. The rising in participation in lifelong learning programmes contributed to the pressure of globalization and technologies in Malaysia’s changing demography. Therefore, this study aimed at identifying the factors that influence the intention of the Malaysia...

This research postulates ethical perspective in medical tourism for the industry to be sustainable, socially responsible and accountable. There are many challenges in sustaining medical tourism industry due to rigid regulatory and competitive nature of the medical tourism.

Online shopping or e-shopping has changed the world of business and quite a few people have decided to work with these features. What their primary concerns precisely and the responses from the globalisation are the competency of incorporation while doing their businesses. E-shopping has also increased substantially in Malaysia in recent years. Th...

This study examined the extent to which Malaysian private SMEs differentiate in the way they utilize their HR. As a first step towards detecting the underlying standards of a quality-driven HR performance evaluation system, this study investigated the key issues currently existed in Malaysian SMEs in relation to HR performance evaluation systems. I...

This research endeavour was undertaken in order to understand the effect of three different aspects namely, Country of Origin, Ethnocentrism, and Religiosity on Bangladeshi consumers' intention of purchasing imported or foreign products. At the initial stage of the study, 260 questionnaires were given out to Bangladeshi consumers in the cities of D...

Asian Journal of Management Sciences & Education (AJMSE), 3 (7), pp. 15-24. ISSN 2186-845X (O), 2186-8441 (P)

The current research aims to investigate various factors that influence consumers’ intention of buying foreign products. The data were collected by means of self-structured questionnaires from a total of 260 Bangladeshi consumers residing in the two major cities of the country, Dhaka and Chittagong. At the initial stage, statistical analyses, parti...

Businesses continue to struggle to achieve sustainable competitive advantage for better profitability and strategic positioning in the competitive markets. The underpinned understanding in achieving sustainable competitive advantage is driven by organizational objectives. However, the sustainability of the business, business continuity and sustaina...

Abstract—Networking is important among students to achieve better understanding. Social networking plays an important role in the education. Realizing its huge potential, various organizations, including institutions of higher learning have moved to the area of social networks to interact with their students especially through Facebook. Therefore,...

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Usin...

Banking sector is one of the vital parts of the financial sector that has significant influence in the economy of Bangladesh. Due to lack of skilled manpower, banks often fail to generate quality services to the customers which can be an obstacle for the growth of this sector. Therefore, training programs are conducted for the employees in order to...

Background and Objectives: Services quality has become the major concern of policy-makers in the present rapidly growing consumer-oriented health industry. However, there is a major gap in the relevant literature in Ma-laysia in this particular field. Thus, this research attempted to narrow this gap by conducting a qualitative study to gain insight...

Medical tourism is growing faster than ever, requiring special focus from the academicians and practitioners. Captivating effective strategies to promote Malaysia as a medical tourism hub is very important to attract potential medical tourists to visit Malaysia that will generate a significant amount of foreign revenue, which in turn will contribut...

This paper argues Tawhidic paradigm has significant effects on social entrepreneurship education in the Muslim world. The basis for Tawhidic paradigm is adherence to the Qur'an and the Sunnah, which is reflecting in faith (Tawhid), worship (ibadah), and ethics (akhlaq) and manifestation of human as servant and vicegerent of Allah. Social entreprene...

The service industry is a rapidly changing industry and this dynamic culture offers a challenge for the service companies to lead or to actually survive in this competitive environment. As education industry is a part of the overall service industry, this raises the need for a solid base to be developed to reach for high quality service in the educ...

The purpose of this study was to explore the buyer’s opinion of using social networks as a marketing tool towards purchasing goods through online in Malaysia. A total of 300 questionnaires were distributed to collect data. 278 valid questionnaires were received and used for further statistical analysis. This study revealed that the variables, inter...

The issue of social entrepreneurship got immense importance in the eyes of the researchers recently. Moreover, data are very limited in the context of Malaysia especially for Muslim entrepreneurs. Realizing these current needs and trends, this study aimed at understanding the current level of practice of social entrepreneurship among the Muslim ent...

Journal of Basic and Applied Scientific Research, 3 (3), pp. 345-353. ISSN 2090-4304

Tourism, combined with the phrase medical, seems to be a new form of tourism which has gained huge popularity in recent decades. Though, a number of literatures available with regard to the tourism industry and the competitiveness of the destination, however, the major aspects which determine the satisfaction of medical tourists are hardly focused...

Social network sites constitute a rapidly growing phenomenon. Thus, understanding users perception toward social network sites become essential. Realizing this present needs, this study strives to determine the user’s perception towards Facebook in Malaysia. This paper commences by examining the relevance of the privacy, features, sharing social in...

Bangladesh, being a Muslim country needs to expedite its Islamic banking services to uphold her Islamic values. This study aimed to provide a deeper understanding of the applicability of TQM in the Islamic banking sector in Bangladesh by identifying and matching as well as comparing (the successful implementation of) the unique factors that affect...

In this competitive era of global business entity, no company can ignore the public interest. Companies have to realize that in order for them to ensure continued existence, their practices will have to be altered in such a way that they not only focus on the conventional quest of profits but also take into account the social and environmental spec...

The aim of this study was to examine the relationship between good corporate governance practices and company performance. Hence, this exploratory study extensively used secondary data from companies' annual reports as well as articles from journals, working papers and books. Frequency analysis has been applied in order to answer the assumption mad...

The service industry is a rapidly changing industry and this dynamic culture offers a challenge for the service companies to lead or to actually survive in this competitive environment. As the education industry is a part of the overall service industry, this raises the need for a solid base to be developed to reach for high quality service in the...

The issue of social entrepreneurship got immense importance in the eyes of the researchers recently. Moreover, data are very limited in the context of Malaysia especially for Muslim entrepreneurs. Realizing these current needs and trends, this study aimed at understanding the current level of practice of social entrepreneurship among the Muslim ent...

Social entrepreneurship has become a common interest among the academicians and practitioners due to its enormous opportunities to challenge, question and rethink concepts and assumptions from different fields of management and business research. This study was carried out to understand the social entrepreneurship phenomenon in the context of devel...

The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the “cheap” image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what they perceive before buying. A number of studies already be...

The need for better healthcare has grown significantly in recent years. In addition, the rising healthcare costs in the U.S. and in many European countries have forced many patients to seek medical treatment abroad, which has created the demand for medical tourism. With little yet known as to the perception of a medical tourist's destination select...

Advertisement plays a significant role in terms of product or service characteristics clarification to the customer. Regardless of the advertisement’s types, a customer by the exposure of ads will go through specific steps of awareness. Realizing the current needs, this study aimed to examine the relationship between three different types of advert...

Different higher learning institutions in Malaysia offer variety of courses for the students. However, selection of the institute varied considering the different influencing factors. Thus, the purpose of this study was to examine the factors that influence the students in selecting their higher learning programs in various higher learning institut...

The main purpose of this paper is to develop and test the modified SERVQUAL model to measure Malaysian private healthcare quality. A total of 131 participants were selected randomly those visit private hospitals in Malaysia for healthcare facility. Then data were examined using means, correlations, principal component and exploratory factor analysi...

Abstract: The main purpose of this paper is to develop and test the modified SERVQUAL model to measure Malaysian private healthcare quality. A total of 131 participants were selected randomly those visit private hospitals in Malaysia for healthcare facility. Then data were examined using means, correlations, principal component and exploratory fact...

There can be unlimited reasons why patients choose different countries while going for medical treatments or procedures. Realizing the need to examine closely the perception of medical tourists, we have accessed both online and print versions of various academic journals, newspapers, books and other sources to collect data for assessing and identif...

Different higher learning institutions in Malaysia are offering various courses for the students. But selection of the institute is varied considering the different influencing factors. In this study, the different factors influencing the MBA students in selection of their higher learning institutions in Malaysia is discussed and analyzed by statis...