Abdul Bashiru Jibril

University of Kurdistan Hewler · Department of Business Management (1)

This study investigates the relationship between financial management, corporate social responsibility (CSR), and sustainability within small and medium-sized enterprises (SMEs) in the service sector across the Visegrad Four (V4) countries: Poland, Hungary, the Czech Republic, and Slovakia. The research aims to quantify the impact of financial mana...

The study examined the mediating role of supply chain security performance on the relationship between supply chain security practices and supply chain disruptions occurrences in the manufacturing industry in Ghana. Drawing on a survey of 336 manufacturing firms, dynamic capability, and contingency theories were applied using structural equation mo...

This study explores the implications of digital influence on purchasing patterns among Ghanaian women, focusing on the nuanced distinctions between working and non-working lifestyles. Employing a robust quantitative research approach, insights were gathered from 279 respondents through a survey. Inspired by the technological adoption perspective an...

The rapid growth of ride-hailing platforms has transformed urban transportation worldwide, with significant implications for developing countries. This study departs from most research on the sharing economy, which primarily focuses on technological factors that influence the sharing economy. Instead, it investigates socio-economic factors that inf...

Small and medium enterprises (SMEs) are vital to the economic development of emerging economies, significantly contributing to employment, innovation, and GDP growth. This study investigates the influence of market competition on SME performance in emerging economies, specifically examining the moderating role of process innovation. Using a sample...

In today’s retail landscape, omnichannel customer experience plays a crucial role in fostering long-term customer trust and satisfaction. However, there remains a gap in understanding the precise impact of omnichannel experiences on these key factors. This research addresses this gap by examining how each dimension of the omnichannel customer exper...

Aim This study aims to investigate the factors facilitating social media adoption within the tourism sector of an emerging economy. Background Social media has emerged as a transformative agent within the global tourism industry, fundamentally altering the ways in which tourists engage, disseminate information, and make travel-related decisions. H...

Retaining qualified and skilled workers is crucial in modern organizational dynamics to maintain a competitive edge and achieve organizational success. This study investigates the factors influencing employees’ intention to leave their jobs in Tashkent region of Uzbekistan, with a focus on job satisfaction, job stress, training behavior, and employ...

The corporate strategic planning of businesses in sub-Saharan Africa (SSA) largely focuses on immediate financial performance with minimal credence to social sustainability. Thus, studies on the linkage between corporate governance (CG) and sustainability reporting have focused on developed economies. This study therefore investigated the role of i...

This article reviews the extant literature on green services based on data obtained from the Web of Science core collection database. The objective of the review is the identification of emerging and predominant themes, authors, and organizations within this domain of research. A bibliometric approach is taken in the analyses of the co-authorship,...

This paper delves into the influence of consumers’ perceptions of secondhand goods, encompassing factors such as perceived image, popularity, love, and loyalty on purchasing decisions within the retail market ecosystem, particularly in secondhand outlets. Drawing data from university students in Ghana, a demographic highly susceptible to secondhand...

The corporate strategic planning of businesses in sub-Saharan Africa (SSA) largely focuses on immediate financial performances with minimal credence to social sustainability. Thus, studies on the linkage between corporate governance and sustainability reporting have focused on developed economies. This study therefore investigated the role of insti...

Uzbekistan is strategically focused on enhancing its international academic stature by exploring the determinants influencing higher education institution rankings. This study delves into the myriad factors shaping these rankings through qualitative interviews conducted with university authorities, local expert consultants, and the QS Consulting Te...

Firms and their managers have long been concerned with encouraging customers to take on an active role in their marketing research activities. The critical question for these firms is how to foster collaboration with customers in marketing research to enhance the firm's marketing effectiveness and simultaneously benefit the customers. This study fo...

This study investigates the formulation of a marketing strategy framework specifically designed for small and medium-sized enterprises (SMEs) in Uzbekistan. SMEs have several obstacles in establishing brand awareness, enticing clients, and optimizing financial profits in the current fiercely competitive business landscape. To surmount these challen...

Purpose: The growing prevalence of herbal medicine usage despite facing criticisms sharply contrasts with the widespread endorsement of conventional medicine. This study extensively investigates the factors that contribute to the rising popularity of herbal medicine in Sub-Saharan Africa, particularly focusing on Ghana. Design/Methodology/Approach:...

Impact statement In Sub-Saharan Africa, the burgeoning field of internet banking promises to revolutionize financial services, offering unprecedented convenience and accessibility. However, despite its potential, the widespread adoption of Internet banking services in the region face significant hurdles. This research endeavors to illuminate and di...

This study investigates the impact of social media on tourists’ destination decisions in a less digitalized economy through the lens of the uses and gratification theory. Data was collected from 428 local tourists sampled across various tourist destinations in Ghana (a sub-Sahara Africa) using a structured questionnaire. Analysis was carried out us...

One very essential tool for the success of any business operation is a good knowledge of the consumer behaviour of its target. Consumer behaviour encompasses the various actions, thoughts, and emotions that impact individuals’ decisions related to the purchase, usage, and disposal of goods and services in their daily lives. While existing literatur...

While there is sufficient evidence from empirical studies that digital technologies are strategic resources for value creation, existing literature on the theme lacks general concepts that explore an organization’s strategic resources concerning digital orientations and transformation initiatives. This study hence builds on a resource-based view wi...

The Fairwork project is a transformative endeavor that aims to create a world where platform workers are treated with respect, dignity, and fairness. This project, which is the first evidence-based work on platform economy in Morocco, provides ratings for platform companies in Morocco based on a rigorous methodology. Our findings are of significant...

Despite strong evidence of the critical role of mobile money technology in deepening financial inclusion, the impact of taxing mobile money transactions on digital and financial inclusion remains an unexplored area of research. By drawing on the Unified Theory of Acceptance and Use of Technology model, this research presents a rich insight into the...

Digital twin technology is the union of three systems - the physical, the virtual and the interconnecting link layer. It acts as a replica and provides real-time representation of real-world physical objects in a virtual format. Digital twins are promising when applied in healthcare. This brief review gives a schematic overview of the current state...

Digital technologies are essential tools that Service-based firms can integrate into their business to transform their operations. However, in the emerging countries’ perspective, research on the application of digital orientation among Service-based firms is less researched. This poses questions to scholars why the adoption of digital orientation...

The discussion on firms’ sustainability performance has resulted in business organizations becoming more conscious of sustainability issues and implementing strategies to ensure sustainable value propositions. The purpose of this study is to explore strategies that firms could use to develop sustainable value propositions. Through an extensive lite...

2022). A strategic framework for developing sustainable value propositions. Abstract The discussion on firms' sustainability performance has resulted in business organizations becoming more conscious of sustainability issues and implementing strategies to ensure sustainable value propositions. The purpose of this study is to explore strategies that...

To ensure effective and efficient relationship marketing, brand management has become an asset (pre-requisite) for quality service marketing to thrive. Brands have gone viral to develop communities to interact with existing and novice consumers. However, the relationships between these online communities and brand trust are less explored in the lit...

Social media marketing has vastly benefitted businesses, including the development of brand identity via solid communication channels. Innovative marketing tools have proven effective among service and non-service-based businesses. This study examines the impact of social media on customer buying decisions via brand personality attributes among tel...

This study develops and validates a model, based on personal cultural values theory and psychological research, in relation to technology adoption. The model focuses specifically on the future use of on-demand air mobility (ODAM), which is expected to have significant implications for city commuting and personal well-being in the years ahead. We em...

With the advent of innovative marketing, the increasing use of brand personality concepts for the promotion of a brand or product has received scholarly work across the globe. Yet little is known in the literature about the dimensions of brand personality and its applicability in the telecommunication industry. Considering the known link between br...

The purpose of the study is to examine the antecedents/predictors toward customers’ desire to choose a fast-food joint/base in a developing country (Ghana). The partial goal is to assess the moderating role of traditional media advertisement and electronic Word-of-Mouth (eWOM) in the fast-food business. Relying on the ‘Uses and Gratifications Theor...

This paper assesses the antecedents (prospects) geared toward the implementation of e-learning strategy in the HLI’s of Ghana (a developing country) amidst the Covid-19 pandemic. The study again espouses the enabling factors that influence the e-learning system usage during the Covid-19 pandemic in a less digitalized economy. In doing so, the autho...

This study assesses the important driving constructs influencing the tourists’ revisit decision of the famous Zlin-Zoo in the Moravian region of the Czech Republic. The relatively overlooked segment of the hospitality sector, particularly, the recreation segment has been addressed by taking the case of the aforementioned zoo to analyze the construc...

The purpose of this paper is to offer a critical understanding of the motivations and benefits of social media usage by small and medium financial enterprises with an empirical study from an emerging economy such as Ghana. Based on previous studies, the current study hypothesizes that customer-firm relationship, financial expectation, firm’s visibi...

Undoubtedly, entrepreneurial knowledge is a prerequisite for the survival of every business organization. To this, the contribution of Small and Medium Enterprises (SMEs) in the socio-economic development in most developing economies cannot be underestimated. Both developed and developing countries are living testimonies of their contributions to t...

The purpose of this study is to elucidate the practices that have accounted for the survival of hotels in a developing nation. The study is a qualitative inquiry; the researchers saw the need to adopts document analysis as a methodology to achieve the study objective. The usage of document analysis was to have access to a voluminous scientific pape...

The notable contribution of small and medium enterprises (SMEs) in the development of socio-economics has been very encouraging in terms of its GDP contribution and employment creation. Both developed and developing countries are living testimonies of the contributions by SMEs. The primary aim of this paper is to assess the use of social media as a...

The deployment of effective and efficient information and communication technologies (ICTs) remains a major priority for the smooth running of electoral management systems worldwide. To guarantee the integrity of the electoral voting process and ensure the reliability of the electoral results, selecting the correct vendor with the requisite experti...

Innovative marketing has given rise to practitioners’ and scholars’ attention in the 21st-century market. Given this, social media marketing has become the order of the day when accessing modern tools for marketing communication. However, the adoption of this innovation comes with its associated challenges, particularly, from a developing country p...

Abstract This study examined the influence of work-life balance, work stress, employee engagement, and working environment on employee wellbeing in the banking sector of Pakistan. Due to complex human resource policies in Pakistan, employee wellbeing is neglected in several banking institutions; this study addresses a research gap in this way. Draw...

Financial institutions remain one of the key industries making use of information and communication technologies to transform their products and services and their business in general. As the Internet becomes pervasive, most banks, in addition to their traditional mobile banking, have introduced mobile banking apps, which ride on smart devices and...

The swift growth of second-hand market is one of the key indicators for the 21st Century Markets. The consumption or usage of used-goods (i.e. second-hand products) is on the rise among e-commerce and traditional goods markets. The purpose of this study is to ascertain the impact of brand popularity on customer buying decision regarding second-hand...

Researchers have long pondered on the online banking transaction adoption. Some of these studies focus primarily on the motivating factors that affect customers’ intention to adopt/accept these services (technologies). However, research into the constraining factors, in particular socio-economic factors, barely exist in the literature, especially i...

Due to the emergence of Web 2.0 and consequently the increased use of social media, this study aims to explore the role of social media in changing the behavior of tourists and the choice of a destination. Despite the massive popularity of social media, the studies with a comprehensive set of driving constructs along with indicators of social media...

Drawing upon theories governing micro-institutions and strategic actions on resources, this study proposes a model suitable for assessing the antecedents and consequences of “Internet-Based Channel Orientation” (IBCO) on the operations of domestic companies of moderate or lesser size. Investigation focused primarily on the entrepreneurial capabilit...

This paper aims to review the relationships and assessment of some important precursors (drivers) and consequences related to tourist satisfaction. Tourist satisfaction is important and is considered at the forefront of the success of the tourism business. A document analysis approach has been used to track the precursors (drivers) and the conseque...

Film, although one of the youngest art forms, influences societies due to its unique way of interacting with the viewer. Film directors employ different tropes in conveying messages to audiences. One of such tropes is costume. “Sex sells” is a popular expression in advertising and marketing communications. The purpose of this study is to offer a ne...

This paper aims to assess the mediating role of tourist satisfaction based on certain antecedents and consequences for the famous zoo of the Moravian region in the Czech Republic. Relatively, the overlooked segment of the hospitality sector, particularly, the recreation segment is addressed by taking the case of the aforementioned zoo to analyze th...

This study contributes to the literature by offering insights over the relationship between job satisfaction and work stress with employees' motivation among travel agencies in India. The paper aims to determine the impact of job satisfaction and work stress on employees' motivation level with a specific focus on the moderating impact of employees'...

The outbreak of corona virus (covid-19) pandemic has brought changes in the way a lot of things are done. All campus-based (traditional) learning in almost all affected countries came to a halt. Most schools have switched to online modes of teaching and learning. Even though infrastructure that propels e-learning is lacking in most developing count...

Internet technology keeps transforming the nature and processes of organizational goals because of its capacity to assist and enhance operational and managerial performance in both the business and non-business industries. However, the presence of cybersecurity threat and privacy issues have become rampant nowadays, considering the magnitude of dig...

This study measures the influence of fear of financial loss (FOFL), fear of reputational damage (FORD), with the mediating effect of online security and privacy concern (OSPCON) towards online purchase intentions in an emerging economy’s context. Data was conveniently collected from University students of four of the public higher institutions in G...

While online price comparison websites have burgeoned, there is scant understanding of how they influence online consumer behavior. This study addresses this gap in the literature by investigating the influence of price comparison websites on online switching behavior, and also suggests some additional factors that may be considered when looking at...

Among several factors that influence users' decision to adopt technology, studies have shown that the perception users attach to "security" and "trust" have a significant influence on their willingness to adopt such technology. Also, "social influence" plays an important role, the conceptual framework adopted for this study shows the relationship a...

Customer's product identification with respect to country-of-design (COD), country-of-manufacturer (COM), and country-of-assembly (COA) has become a driver or a communication tool regarding customers' purchase intention and use of a product. This article, (1) reviews the literature in relation to the effect of country-of-origin (COO) on buyer's eva...

Online shopping has become increasingly popular in the past two decades. Yet, despite its popularity, the use of online stores on the African continent pales in comparison to other parts of the world. Moreover, in many economic contexts in Africa and including Ghana, there has been very limited research on the subject of online adoption and in part...

The internet and its accompanying technologies regarding the e-bank industry’s products and services have been diversified in relations to customers’ needs and desires. In spite of improved quality of service delivery on banker-customer transactions facilitated by the increasing levels of adoption and use of new technologies, important variables th...

The abrupt rise in the fast food business the world over calls for research attention to the phenomenon, especially, in underdeveloped and developing economies. Research is scanty regarding the phenomenon; especially what motivates patrons to select fast food joints in under developed economies such as Ghana. The study sought to ascertain the motiv...

The upsurge in social media websites has in no doubt triggered a huge source of data for mining interesting expressions on a variety of subjects. These expressions on social media websites empower firms and individuals to discover varied interpretations regarding the opinions expressed. In Sub-Saharan Africa, financial institutions are making the n...

The competitiveness and sustainability of employees in service and non-service-based organizations continue to trigger scholars’ interest to investigate the related factors. As per the review of literature, there are only a few studies have been conducted on abusive supervision and intrinsic motivation about employee psychological wellbeing and tur...

Until recently, studies regarding e-banking transactions have focused more on motivational factors that trigger the intention to accept and use the e-banking transaction, rather than the de-motivational factors that propel the action. However, in the developing countries like Sub-Sahara economies, the factors associated with the former have not bee...

Competitiveness associated with the herbal industry in both developed and developing countries is quickly gaining momentum, mainly because of the medicinal benefits incurred to customers. Alternatively, prior studies have shown that herbal product consumption in a developing country is largely centered on the tendency to substitute herbal products...

Research background: A considerable amount of research has been conducted on the riskiness associated with online transactions in general. However, few studies have paid particular attention to the risk of online second-hand goods transactions. We, therefore, argue in this paper that, while online transactions pose several risks to consumers, the a...