Abdul Latiff Ahmad

Abdul Latiff Ahmad
Universiti Kebangsaan Malaysia | ukm · School of Media and Communication Studies (MENTION)

About

64
Publications
33,120
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202
Citations
Citations since 2017
31 Research Items
167 Citations
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20172018201920202021202220230102030

Publications

Publications (64)
Article
Full-text available
Televisyen merupakan medium komunikasi yang amat efektif dalam penyampaian maklumat dan juga penyebaran budaya. Antara rancangan televisyen yang mendapat perhatian dalam kalangan masyarakat adalah program berbentuk drama dari Korea yang dilihat menjadi akses kepada penularan Hallyu di Malaysia. Namun, kehadiran Hallyu dalam konteks tempatan sedikit...
Article
Full-text available
The development of media technology became a key element in constructing social realities. This study analyses the process of mediatization in contemporary youth culture and how social media has played a role in creating the mediated world. Aiming to explore the mediated world of Korean Wave female fans in Malaysia using the perspective mediatizati...
Article
Pekerja asing yang bekerja di luar negara sering kali berhadapan dengan cabaran dan kesulitan kerana perbezaan dengan budaya asal mereka. Ini memberi kesan dan implikasi kepada mereka semasa bekerja terutama dalam aktiviti berinteraksi dengan silang budaya. Perbezaan budaya dalam aktiviti komunikasi adalah sukar dan boleh menghalang mesej serta pem...
Article
The coffee industry has evolved in several waves which resulted in coffee culture among a culturally diverse society. Drinking coffee culture has taken part in consumers’ daily life not only as cultural drinking, and routine but also as a medium for interaction and communication. Millennials are seen as a group of society who consume coffee on a da...
Article
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Setiap individu yang bermigrasi ke tempat baharu akan mengalami proses adaptasi antarabudaya. Ini termasuklah populasi yang bermigrasi secara paksa (forced migration). Populasi orang pelarian dan pencari suaka merupakan populasi yang bermigrasi secara paksa ekoran faktor-faktor seperti penganiayaan, konflik, keganasan, atau pelanggaran hak asasi ma...
Article
Dasawarsa ini, antara corak dalam penghasilan drama tempatan adalah merupakan drama adaptasi yang diambil daripada negara luar terutama Korea. Perkara ini turut dilihat berpunca daripada pengaruh gelombang Korea yang melanda negara bermula seawal tahun 2000. Justeru, isu ini turut memberi kebimbangan kepada masyarakat apabila berlaku pelbagai kes d...
Article
Pengiklan pada hari ini banyak bergantung kepada platform pengiklanan dalam talian terutama sekali media sosial untuk mempromosikan jenama pemasar kerana platform ini dilihat lebih berkesan, membuka ruang untuk pengiklan berkreativiti selain dari ianya merupakan satu pelaburan yang menguntungkan kerana kos pembelian media yang jauh lebih murah dari...
Article
Kajian ini adalah bertujuan meneroka pengalaman adaptasi silang budaya pembantu rumah Indonesia (PRI) semasa bekerja di Malaysia. Pembantu rumah Indonesia di Malaysia memiliki kehidupan yang sangat berbeza dengan pembantu rumah di negara lain yang mana mereka diberi cuti, mempunyai masa dan waktu meneroka budaya tuan rumah. Maka kajian ini membinca...
Article
Internet dan penggunaan peranti digital adalah satu keperluan dalam kehidupan seharian di persekitaran digital. Kini penggunaan teknologi digunakan untuk pelbagai tujuan seperti hiburan, pengetahuan dan tujuan interaksi. Bagaimanapun, internet pada asasnya diperkenalkan dengan anggapan bahawa pengguna adalah golongan dewasa. Namun pada era ini, kan...
Article
Full-text available
Health literacy is progressively seen as an indicator to describe a nation’s health status. To improve health literacy, countries need to address health inequalities by examining different social demographic factors across the population. This assessment is crucial to identify and evaluate the strengths and limitations of a country in addressing he...
Article
Mediatization and Culture: Korean Wave and Malaysia’s Gen Z Fan in the Global Pandemic Covid-19 ABSTRACT Korean Wave is a global phenomenon that has made social media a major platform for promoting cultural products. Having fans from all over the world demonstrates its suitability to be a subject of study in the process of how the development of me...
Preprint
Full-text available
Health literacy is progressively seen as an indicator to describe a nation's health status. To improve health literacy, countries need to address health inequalities by examining different social demographic factors across the population. This assessment is crucial to identify and evaluate strengths and limitations of a country in addressing health...
Article
Pada masa kini, antara jenis penghasilan drama tempatan ialah drama adaptasi yang diambil dari negara luar. Namun, progam dari luar ini dilihat mampu memberikan pengaruh yang kurang baik khususnya terhadap khalayak tempatan dan berpotensi dalam menggantikan nilai-nilai budaya yang ada. Justeru itu, kajian ini bertujuan untuk melihat bagaimana pemap...
Article
Full-text available
An edu-tourism package has been developed which encompassed nature-based tourism at the natural living laboratories of Universiti Kebangsaan Malaysia (UKM). With the theme "From Mountain to the Reef", this package comprised of tourism module based on the natural ecosystem of respective living laboratory of UKM, involving four natural habitats; high...
Article
Full-text available
Background: The European Health Literacy Survey Questionnaire (HLS-EU-Q47) is becoming a widely used tool to measure health literacy (HL), including in Malaysia. There are efforts to reduce the 47-item scale to parsimonious short item scales that still reflect the assumptions and requirements of the conceptual model. This study used confirmatory f...
Preprint
Full-text available
Background: The European Health Literacy Survey Questionnaire (HLS-EU-Q47) is becoming a widely used tool to measure health literacy (HL), including in Malaysia. There are efforts to reduce the 47-item scale to parsimonious short item scales that still reflect the assumptions and requirements of the conceptual model. This study used confirmatory fa...
Preprint
Background: The European Health Literacy Survey Questionnaire (HLS-EU-Q47) is becoming a widely used tool to measure health literacy (HL), including in Malaysia. There are efforts to reduce the 47-item scale to parsimonious short item scales that still reflect the assumptions and requirements of the conceptual model. This study used confirmatory fa...
Preprint
Full-text available
Background The European Health Literacy Survey Questionnaire (HLS-EU-Q47) is becoming a widely used tool to measure health literacy (HL), including in Malaysia. There are efforts to reduce the 47 item scale to parsimonious short item scales that still reflects the assumptions and requirements of the conceptual model. This study used confirmatory fa...
Article
Full-text available
The effect of globalization and technological advancements has transformed the manner in which individuals connect and associate inside social norms. In line with this, worldwide advertising industry has moved to digital advertising for effective outreach target audience. Along these lines, to keep pace with the fourth industrial revolution era, pr...
Article
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This is the accepted version of the paper. This version of the publication may differ from the final published version. Permanent repository link: http://openaccess.city.ac.uk/15156/ Link to published version: http://dx. Abstract The study focuses on the issue of empowerment among Malaysian bloggers. In Malaysia, there are issues that are considere...
Presentation
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The poster was presented in EAIE 2018 and it describes all the components needed to develop partnerships and strategy in strengthening internationalization in a higher education institution
Presentation
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The slides is about the international students mobility experience in Malaysia and why international students should come to Malaysia for mobility
Article
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Malaysia is undergoing a transformation plan from an industrial-based to a knowledge-based economy in an effort to become a high-income nation by the year 2020. The fact that knowledge is foregrounded means that at the center of the transformation is education, and higher education, inevitably, has to, hand in hand, work with the government policy....
Article
Full-text available
The influence of blog is extensively noticeable especially during the 13 th General Election that had received unexpected turn outs as the public nowadays are more daring and bolder in voicing their opinions on the democratic issues in Malaysia. Malaysians are now more outspoken and have cried out for a new government by asking the current governme...
Article
Full-text available
Opinion leaders play an important role in mitigating health issues and are able to influence attitudes and health behaviors to a certain extent. However, in the world we are living today, individual health decision making no longer rely fully on doctor’s advice, but often persuaded by people or organisations deemed reliable and trustworthy. Interes...
Article
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Studying abroad is an experience which can benefit both students’ original and host countries. The Afghan government in their quest to improve the human capital have decided to send their students to pursue their studies abroad. It is hoped that these students not only succeed in their academic endeavor but also to learn from the context of cultura...
Article
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Blog began to attract people in Malaysia in 1998 when bloggers actively wrote about political matters and current issues. Blogs have then become an influential medium of news reporting after the mass community rejects mainstream media which often shows favoritism to the government party. This paper examines how a generic frames used by the bloggers...
Article
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ABSTRAK Kajian ini membincangkan mengenai corak penulisan wartawan dari sudut penyampaian maklumat terutamanya dalam berita pilihan raya kecil. Perbincangan dibahagikan mengikut persoalan kajian yang timbul hasil daripada kajian lalu seperti adakah corak penulisan mengalami transformasi kepada interpretif dan adakah elemen penulisan interpretif (me...
Article
Full-text available
In journalism, a source plays an important role in any news. Journalists depend on sources in the processing of their news to be conveyed to the audience. Authoritative sources may include government officials, media practitioners, public elites, scientists, doctors, lawyers, professionals or experts. The sources for political news are categoricall...
Article
Full-text available
Abstrak Dalam dunia kewartawanan, sumber memainkan peranan penting dalam sesuatu berita. Wartawan bergantung kepada sumber dalam pengolahan berita mereka untuk disampaikan kepada khalayak. Sumber dibahagikan kepada beberapa kategori antaranya pegawai kerajaan, pengamal industri media, golongan elit awam, para saintis, doktor, peguam, profesional at...
Article
Full-text available
Sumber dalam dunia kewartawanan memainkan peranan penting dalam sesuatu berita. Hal ini kerana wartawan bergantung kepada sumber dalam berita mereka semasa menyampaikan informasi kepada khalayak. Terdapat pelbagai kategori sumber dalam berita jika dilihat secara keseluruhan. Kategori sumber-sumber ini termasuklah pegawai kerajaan, pegawai industri,...
Article
Full-text available
In journalism, a source plays an important role in any news. Journalists depend on sources in the processing of their news to be conveyed to the audience. Authoritative sources may include government officials, media practitioners, public elites, scientists, doctors, lawyers, professionals or experts. The sources for political news are categoricall...
Article
There has been a steady increase of international students in Malaysia is increasing year by year especially with the National education blueprint that has emphasizes on the global prominence of Malaysia as an international education hub. However, there are some challenges in the adaptation process faced by international students. Using the U Curve...
Article
This paper reviews systematically measurements used in past studies on diabetes and explore how these measurements can be improved for future studies conducted in Malaysia. Diabetes is chosen in reflection of the seriousness of this disease in Asian region and acknowledging how knowledge can serve as an important tool in health self management. 11...
Article
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The year 2010 has seen the rise of West Asia with the Arab Spring phenomena. The event has triggered the solidarity of at least 8 countries in the region of the Middle East and North Africa (MENA) and has seen the ousting of Hosni Mubarak's regime. Malaysia is emotionally attached to Egypt through religion, economy and education which has led Malay...
Article
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This research aims to look at the portrayal of Chinese culture in our local advertisement, Chinese New Year Petronas advertisement. The researcher is interested to look at cultural elements instilled in the advertisements, aside from Malay and Indian ones. Thereon, the researcher should be able to make an intellectual assumption about foreign cultu...
Article
Selection of growing up milk is vital to ensure good health for children and help fulfill children growing up needs. However, there are abundance of information made available on the media, many of which may be inaccurate, especially those based on money making profit. This study focuses on mothers’ health literacy on children growing up milk. Spec...
Article
The aim of this study is to study the cultural adaptation process underwent by Malay students who pursued their post-graduate studies, either Masters degree or PhD in Australia and United Kingdom. The focus of this research is on the difference in culture and lifestyles as students overseas. The U-Curve model (Lysgaard, 1955) was used as the basis...
Article
Full-text available
Mediatization is a concept to encompass the changes brought by media into every aspect of our lives. It goes beyond the conventional textual analysis, production economic-politics and audiences’ studies. This paper therefore dissects the concept of mediatization and traces the researches done on it. Mediatization was also compared to mediation in t...
Conference Paper
Full-text available
ABSTRAK Ini merupakan kertas konsep yang menekankan tentang pengaruh blog sebagai medium ke arah pencapaian amalan demokrasi di Malaysia. Blog mula menarik minat rakyat di Malaysia pada tahun 1998 yang pada ketika itu para penulis blog rancak menulis berkenaan hal-hal politik dan isu semasa (Chamil Wariya, 2008). Blog telah menjadi medium yang berp...
Article
This paper explores Lysgaard (1955) U-Curve model which explains the process of adaptation in a new culture. Lysgaard (1955) stated that those who migrate to other places go through the following stages of adaptation; the honeymoon stage, culture shock, adjustment and recovery. The existence and rise of new media technologies have brought the world...
Article
Full-text available
The dawn of the internet has brought about many implications to the already existing media and the way we communicate to one another and do things. Several scholars have conducted studies to understand the factors responsible for technology acceptance. The Technology Acceptance Model (TAM) is one of the much referred models for technology acceptanc...
Article
Full-text available
This paper emphasizes on the use of blogs as a medium to freedom of expression in Malaysia. Blogs have experienced through the 12 th Election results in year 2008 that shows an important impact on the development in Malaysia. This is seen through the occurrence of a significant shift in terms of the government's perception of bloggers and blogs in...
Article
The study focuses on the issue of empowerment among Malaysian bloggers. In Malaysia, there are issues considered as taboo and are not discussed openly in the mainstream media. The rise of blogs in the earlier part of the 21st century has led to the discovery of a new platform of interaction. Malaysia is unique in the sense that it has its own inter...
Article
Research in ICT has contributed significantly to the needs of the country in terms of policy formulation, programme implementation and hence the volume of investments in the sector. When Malaysia embarked on ICT as a tool for development of the country with the introduction of the Internet in 1987 by the Malaysian Institute of Microelectronic Syste...
Article
A pluralistic nation like Malaysia needs an extremely organised and sensible society in order to be fruitfully tolerant. Living in a plural community demands a strong willingness to accommodate different ethnic expectations. Tolerance is crucial for the achievement of the right kind of community. It takes a collective voice among all the communitie...
Article
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The paper aims to examine religious and cultural issues with regards to breastfeeding and explore how this awareness can improve breastfeeding promotion in a contemporary Muslim society. Focusing specifically on Malay women, the study looks at how breastfeeding is being negotiated into women's understanding of modesty in Islam and how this may affe...
Article
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The diversity of audio visual technology has its own effect to audience to obtain message through formal and informal education. Arguably, having acquired such ability, an individual will be able to absorb various media messages. This research seeks to redefine model of audience evolution that proposed by The Donald McGannon Communication Research...
Article
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People often expressed contrasting and ambivalent ideas and feelings about their incorporation in a society; on the one hand, everyone is an equal member of a society; but on the other hand, some members express indifference towards this notion. This research will focus on how Malaysian young people make sense of these seemingly contradictory ideas...
Article
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Over the past years, there have been great concerns over the global environmental issues. Human activities have contributed towards climate changes that are affecting the world. The rise of temperature has been noticeable and this strengthens the arguments of the greenhouse effect. Among the environmental concerns include carbon dioxide emissions b...
Article
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Single mothers with lower income and education experience pressure both physically and mentally and they are exposed to stigmatization by society. The purpose of this article is to examine how the status of low income single mothers led to social inequalities and stigmatization in a community. Analysis was based on qualitative interview data from t...
Article
National television is the term used to describe television broadcasting owned and maintained for the public by the national government, and usually aimed at educational, informational and cultural programming. By this definition, Radio Televisyen Malaysia's TV1 is the national television in Malaysia and until 1984 was the only television broadcast...
Article
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The blogging culture has provided many Malaysians with an alternative platform to channel their views, ideas and opinions. The Government of Malaysia has taken a liberal stand on the usage of the Internet with minimal censorship taking place. Globally, however, various negative issues have been highlighted regarding blogs. The main objective of pro...
Article
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Advances in information technology are able to create avenues to communicate about environmental catastrophes. Mass media development over the years allows dissemination of information to mass audiences quickly and effectively, transcending international and national borders. Although there are now many high-tech means of communication, the devasta...

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Projects (2)
Project
Building an index to measure male wellbeing in Malaysia. Special emphasis on the lower income group (B40)