Abdelbaset Hasoneh

• MBA, PhD Health Management
• Zurich

E-marketing now is taking the attention in all business fields as it proved it efficiency in presenting better marketing results that are faster and affordable. The main aim of current study was to examine the role of smart business in presenting better e-marketing results (Search Engine Optimization, Social Media, Paid Ads, and Online Reputation M...

This study aims to identify and assess the objectives of participation in international trade fairs by the Jordanian companies in the food sector, and identify the problems which faced by the participation process. This study consists of four chapters, which included the first chapter on the frame of the study and contains the problem of the study...

أثر البحث والتطوير على التوجه نحو التسويق الدولي في شركات صناعة الأدوية الأردنية

The aim of this study was to explore the impact of service quality and destination environment on tourist satisfaction in Jordan’s Golden Triangle (Aqaba, Petra and Wadi Rum). A descriptive survey method was adopted in order to conduct the study. A questionnaire-based survey was developed on the basis of literature review and previous studies. Once...

يعتبر التسويق نشاط حيوي وعلى درجة كبيرة من الأهمية سواء في منظمات الأعمال أو المنظمات العامة أو حتى في المنظمات غير الهادفة إلى تحقيق الربح سواء كانت منظمات إنتاج سلع أو خدمات، وربما لا يعتبر من قبيل المبالغة الإدعاء بأن التسويق في الوقت الحاضر هو التحدي الحقيقي لنجاح المنظمات وبقاءئها ونموها وازدهارها. والتسويق هو الذي يمكّن المنظمات من تخطيط وتطو...

The objective of the study is to examine how response data from direct marketing email campaigns could be utilized in measuring the development of a customer relationship in the context of an end-user loyalty program. The case analysed in the study is Club Sony Ericsson e-mail campaigns targeted at its registered members. The primary research probl...

The study aimed to investigating the impact of Intellectual Capital on competitive Advantage at Jordanian Commercial Banks. This study used descriptive as well as cause/effect. Data collected from Jordanian Commercial Banks (13 banks) by means of questionnaire during March 2018. The questionnaire was distributed to 300 out of 366 managers and super...

The aim of this study was to explore the impact of service quality and destination environment on tourist satisfaction in Jordan’s Golden Triangle (Aqaba, Petra and Wadi Rum). A descriptive survey method was adopted in order to conduct the study. A questionnaire-based survey was developed on the basis of literature review and previous studies. Once...

The new millennium will be dominated by intellectual capital. In a competitive world, knowledge is an important economic resource that adds value to the manufacturing process. The health care sector across the global is under going a cultural transformation, as the traditional passive and respectful patient population is replaced by an assertive gr...

ARTICLE INFO ABSTRACT It was found that the world wide annual expenditures for cosmetics is estimated at U.S.$18 billion, and many players in the field are competing aggressively to capture companies are interested to know about consumer's preferences strategies to win over competition. The main purpose of this research paper is to investigate the...

This study has three objectives. First is to investigate the set of relationships among the corporate social responsibility (CSR) services and customer satisfaction. The second objective investigates the relationships between [CSR services] and financial performance. The third objective of this study is to examine the mediating effect of customer s...

Jordan is a lower middle income country with about 5.6 million inhabitants. The inflation phenomenon in the Jordanian economy is enforced by three main reasons; the monetary and fiscal policies, the high openness rate toward the regional and international economics and the weak of structural productive base for the Jordanian economy. The last two r...

This Research aims at identifying the real image of European tourists of the Jordanian tourism Product; investigating the obstacles facing the Jordanian tourism and explore the promotional measures that advance the best use of the available resources. The methodology follows a descriptive and analytical approach (One sample mean t-test, Two indepen...

This Research aims at identifying the real image of European tourists of the Jordanian tourism Product;investigating the obstacles facing the Jordanian tourism and explore the promotional measures that advance thebest use of the available resources. The methodology follows a descriptive and analytical approach (One samplemean t-test, Two independen...

The role of Geographic Information System (GIS) technology in tourism analysis and site selection is wellestablished. The tourism industry have widely adopted information technology (IT) to reduce costs, enhanceoperational efficiency, and most importantly to improve service quality and customer experience. The paperexplores the applications of Geog...

Jordan, nowadays, is trying to develop and build itself simultaneously with the current growing marketplace around the globe. Even though the country has limited resources to do this, its strategic position and stable situation compared with its neighbour attracted many companies and investors to establish their entrepreneurs in Jordan. Such a flou...