Abdel Monim Shaltoni

Alfaisal University · College of Business

The adoption of e-marketing has been associated with an array of potential benefits such as market expansion and cost reduction. Nevertheless, the degree of involvement in B2B markets has been patchy, with many organizations not involved in it at all. This article examines the variations in e-marketing adoption from an organizational orientation pe...

In this paper we examine how firms perform open innovation in the context of an emerging economy.Specifically, we investigate how Jordanian pharmaceutical firms collaborate internationally, over a period oftime, for open innovations and how this influences their innovation performance. The research is based on fourdetailed case studies of leading f...

Cause-related Marketing (C-RM) has received an increasing interest worldwide due to its positive impacts on companies’ revenues and reputation. This study investigates the role of marketing communications in shaping consumer awareness of C-RM campaigns. A sample of 397 subscribers who use the services of three mobile service provider in Jordan was...

Purpose – The purpose of this paper is to investigate the factors affecting students’ satisfaction with university portals in developing countries. The factors examined are educational services availability, user ability, system quality and information quality. Design/methodology/approach – A self completion questionnaire was developed and distrib...

This is a comparative study about customers’ online shopping preferences when purchasing customizable products using online sales configurators. By comparing data about European customers from 2008 (n = 561) to 2021 (n = 743), it was possible to identify several unexpected developments in customers’ behavioral intentions and perceptions. Among othe...

This is the first article to study the influence of perceived advertising creativity on behavioural intentions and perceived product quality in mass customization. Through an online survey, 300 Saudi participants evaluated one of three fictitious miadidas sneakers advertisements, which were manipulated through the use of different product configura...

Market research in the Kingdom of Saudi Arabia (KSA) is becoming increasingly important for mainly two reasons. First, because its population is growing with a significant shift to the younger generation of Millenials (Generation Y) and Post-Millenials (Generation Z) and, second, because the economy is moving away from its dependence on oil. Resear...

Luxury products market has sustained constant growth due to the increase in luxury consumption amongst people internationally. Arabian Gulf countries, including the Kingdom of Saudi Arabia (KSA), are no exception. As the KSA economy grows and per capita increases, consumers are expected to devote a significant amount of their disposable income on l...

Purpose There is an increasing interest in the role of business orientations in relation to why organizations vary in e-marketing adoption. Nevertheless, there is still scant evidence on Electronic Marketing Orientation (EMO) within the SMEs context. This paper seeks to shed light on the key factors that affect the degree of e-marketing adoption a...

This article contains an exploration of the needs, preferences and concerns of consumers with disabilities (CwD) considering their acquisition of specialised products and services. An exploratory survey among 215 Italian citizens was carried out, all of whom are dealing with some type of disability. Quantitative and qualitative data were used to ge...

Purpose This study explores Internet marketing adoption in emerging industrial markets across several Internet-based technologies (i.e., social media platforms, static and transactional websites). Design/methodology/approach This study is mainly based on an exploratory research design and investigated the online presence of 570 industrial organi...

In this research note, we reflect critically on the use of sampling techniques in advertising research. Our review of 1,028 studies published between 2008 and 2016 in the four leading advertising journals shows that while current academic literature advocates probability sampling procedures, their actual usage is quite scarce. Most studies either l...

This research attempts to shed light on the nature and usage of Online Reviews Systems (ORS) in Islamic markets. The methodology is based on an exploratory investigation of the current providers of ORS for restaurants in Saudi Arabia. Focus groups interviews are also used to identify how consumers use online reviews and the concerns/issues facing t...

This article investigates whether customers perceive receiving better service from same-gender service providers or from opposite-gender service providers. It also examines how occupational stereotyping and cultural values influence the perceived quality of service in eight industries. Based on 1,180 respondents from four counties, insights are pro...

E-marketing is an expanding and dynamic field that needs a skilled workforce. Educational institutes across the world have responded to this demand by introducing E-marketing courses and, recently, programs. This study aims at greater shared agreement about what E-marketing encompasses through exploring around 120 business school worldwide. In addi...

An organizations e-marketing orientation (EMO) reflects beliefs and behaviors towards adopting e-marketing and consequently shapes involvement in cyberspace. This effort sheds more light on SMEs adoption of e-marketing through examining EMO and its antecedents in a structural model that specified EMO as a second order formative that consists of thr...

This paper examines the impact of gender on perceived service quality in several service business sectors in Jordan. Around 300 students of different ages and academic levels were invited to complete a questionnaire, which resulted in 204 usable responses. The results of t-test showed that there is no consistent pattern for effects of gender simila...

E-marketing is increasingly becoming a major requirement for business degrees across universities worldwide. Therefore, the need for greater shared agreement about what e-marketing encompasses is critical. Nevertheless, there is little agreement among academics about what can be considered within the domain of e-marketing, particularly from a techn...