Which Likert scale should I prefer that of 1-4, 1-5 or 1-7?
Hi everybody!
I'm making a questionnaire for my students about my new teaching style. My question is about the best Lickert scale that I can use in order to they evaluate some statements: 1-4, 1-5 o 1-7? I have read about this, but there are advantages and disadvantages in each of them. Can anyone help me out?
Most studies concerning the use of either 5 or 7-item scales do not necessarily confer any absolute recommendation favoring one approach over the other. However, a study showed a slight support to use 7-point scale among respondents with more cognitive ability like student respondents, and use 5-point scale when respondents are general public (look at the reference 1 below). However, the authors seemed somewhat indifferent in using 5-point or 7-point scale at the end of their article. Another study conducted in European perspective utterly recommended 5-point scale to provide better quality of data compared to 7 or 11-point scale (look at the reference 2 below). Interestingly, the study falls in line with recommendations as outlined in reference 1, that 5-point scales be used when respondents are general public.
Weijters, B., Cabooter, E., & Schillewaert, N. (2010). The effect of rating scale format on response styles: The number of response categories and response category labels. International Journal of Research in Marketing, 27(3), 236–247. http://doi.org/10.1016/j.ijresmar.2010.02.004
Revilla, M. a., Saris, W. E., & Krosnick, J. a. (2013). Choosing the Number of Categories in Agree-Disagree Scales. Sociological Methods & Research, 43(1), 73–97. http://doi.org/10.1177/0049124113509605
You need to decide this based on the data you are looking for.
A scale of 1-4 does not allow the participant to give a neutral answer. This may be desirable in some studies but not in others. 1-5 allows that neutral answer.
A 1-7 scale gives TWO levels between "disagree strongly" and neutral (or whatever the values are labeled). Do you need two? Will the participants consistently be able to differentiate between 2 and 3? Between 5 and 6?
I think that most often a scale of 1-5 works best, but as I said, it really depends on the details of your study and how meaningful the differences between scale values are.
Just as you said, there are advantages and disadvantages to each. There's not a single "right" type of scale to use. Just choose what seems to fit your study and be prepared to justify your choice as part of writing up your methods.
I agree with all supporting 1-5, although there are believers that the neutral answer has to be counted as negative. These are the supporters of 1-4. Lickert supported 1-5. Do we need to change it?
I would recommend 1-7 with the end values only anchored (eg to strongly disagree and strongly agree). This is for two reasons. Firstly, people tend to answer slightly positively to please the question setter so there is no bias in including a middle value. Secondly, working memory modelling indicates that people can handle up to seven pieces of information at once so they should be able to discriminate between 7 choices. Only anchoring the end values also means you can treat the data as scale.
Thank you for the answers to my question. I'm overwhelmed with the uplifting feedback provided by you.
It seems that the most common is to use a scale of 5 with a neutral point and 2 positive choices and another 2 negative. But in line with the commentary of Peter, I have lately heard more tendency towards scale of 7. Questionnarie participants are my students and I believe that they will consistently be able to differentiate between 2 and 3 and between 5 and 6, as pointed Michael, but it forces me to not include many statements to evaluate. I'll keep thinking. Any suggestions are welcome.
Vindhya Institute Of Management and Research, Satna
I too agree that 4 point scale has obvious limitation. So, the obvious choice would be either a 5-point scale or a 7-point scale. In my own research projects, I have used both 5-point as well as 7-point scales in SEM models and both have produced decent results. So analysis wise i do not think it would make much of a difference and in literature we find evidence that supports use of both kinds of scales.
Personally, i prefer 7-point scale as it surely gives more options to respondents for discriminating between 7 choices.
There is actually research on this topic, and I have attached a review article by two of the leading experts in the field that addresses this issue and several others related to item construction.
I would suggest you pre-test your questions using cognitive interviewing. Also, don't be afraid to stray from the experts if your subjects need 3pt scale (elderly with dementia or very young) or use emoticons. your challenge is help respondents not pay homage to past research. The latter is good starting point.
Most studies concerning the use of either 5 or 7-item scales do not necessarily confer any absolute recommendation favoring one approach over the other. However, a study showed a slight support to use 7-point scale among respondents with more cognitive ability like student respondents, and use 5-point scale when respondents are general public (look at the reference 1 below). However, the authors seemed somewhat indifferent in using 5-point or 7-point scale at the end of their article. Another study conducted in European perspective utterly recommended 5-point scale to provide better quality of data compared to 7 or 11-point scale (look at the reference 2 below). Interestingly, the study falls in line with recommendations as outlined in reference 1, that 5-point scales be used when respondents are general public.
Weijters, B., Cabooter, E., & Schillewaert, N. (2010). The effect of rating scale format on response styles: The number of response categories and response category labels. International Journal of Research in Marketing, 27(3), 236–247. http://doi.org/10.1016/j.ijresmar.2010.02.004
Revilla, M. a., Saris, W. E., & Krosnick, J. a. (2013). Choosing the Number of Categories in Agree-Disagree Scales. Sociological Methods & Research, 43(1), 73–97. http://doi.org/10.1177/0049124113509605
Overall I would agree with Dr. Rahman. I would also avoid even scales (1-4) if neutral response is important to the study. 1-7 spreads sentiment measurement a bit more accurately whereas 1-5 tends to group opinions. It all depends on the diversity of response aggregates that will better address your research question or hypothesis.
1 to 5 with 1and 2 being low, three being average/neutral and 4 and 5 being high. Most respondents can make this selection with ease. Then ask for brief explanation of those who provide a 1 or 2 rating.
I think that my final decision will be between scale of 5 or 7. When reading the documents that Khandoker attached kindly me, I will make the right decisión.
One issue that no one has discussed is how familiar your respondents are with this kind of question format. Based on another question that you have posted on RG, is it safe to assume that you will be working with students in higher education?
If so, I would recommend using 7-point scales. The main reason would be that they can yield more variance, and the only downside that I can think of is that they might be more difficult to answer for some types of respondents -- which would not apply here.
Thank you for your comments. Certainly they`ll help me in the final decision.
Indeed, my students are Higher Education and can distinguish scales 1-7 but my question was whether improved regarding scales 1-7 is really important or can be considered negligible.
I like 1 to 5 because one can divide it more easily into three groups agree, disagree and neutral. Going to 7 is like adding adding more choices in a supermarket. It require a finer decision which may not have much psychological reliability .
Which Likert scale should I prefer that of 1-4, 1-5 or 1-7?
Likert Scale 1-4
Advantages:
No "fence sitter" since it is an even no. scale
Easy to fill up since only 4 points to view & choose from
Fast to complete the survey questionnaire
Disadvantages:
doesn't provide option to respondents who are truly want to score the mid point which is only available in odd no. scale
offer less variance vs 5-point & 7-point Likert Scales (Wittink & Bayer, 2003)
offer lower degree of measurement precision
provide less opportunity to detect changes
provide less power to explain a point of view
Likert Scale 1-7
Advantages:
provide option to respondents who are truly want to score the mid point
offer more variance vs 4-point & 5-point Likert Scales
offer higher degree of measurement precision
provide better opportunity to detect changes
provide more power to explain a point of view
Disadvantages:
expose to "fence sitter" respondents that might not really understand the question but simply select the mid point
causing respondents take longer time to decide / fill up your questionnaire especially when you have over 100 question items for all constructs
discourage respondents to provide genuine opinions / answers
discourage respondents to complete your survey when they are tired
Likert Scale 1-5 generally inherit the characteristics of Likert Scale 1-7 as mentioned above but Likert Scale 1-5's advantages & disadvantages are in between Likert Scale 1-4 & Likert Scale 1-7.
when you have homogeneous sample (like the case of students) having similar characteristics (e.g., educational level, age etc), its preferable to use 7 Likert scale to offer more variance.
In current practice, most rating scales, including Likert-type scales and other attitude and opinion measures, contain either five or seven response categories (Bearden, Netmeyer, & Mobley, 1993; Peter, 1979; Shaw & Wright, 1967).
Sandip, selection of scale points depend upon your need. If you do not want to have a neutral point, you can go for 4 points (SA, A, SD, D or vice versa). At one end it pushes respondents to select one option instead of selecting neutral, on other it may be creating bias as well.
As far as I have seen, satisfaction is mostly measured with a neutral point such as SA, A, neither agree nor disagree, D, SD.
Although there is a debate about what Likert scale to use in the questionnaires, I personally prefer 5 point Likert Scale comparing to 7 or 10 point Likert Scale.
According to Dawes (2008), with a Five - point scale, it is quite simple for the interviewer to read out the complete list of scale descriptors (‘1 equals strongly disagree, two equals disagree …’), and it is also quite simple to analyze the research data.
Reference: Dawes, J. (2008). Do data characteristics change according to the number of scale points used? An experiment using 5-point, 7-point and 10-point scales. International journal of market research, 50(1), 61-104.
I do not think that the use 4-point scale weakens the questionnaire rather, in my humble opinion, it strengthens it as it does make room for neutrality sometimes capitalise upon by some respondents to evade completing the questionnaire fully. Thanks and cheers.
While using a 4-point Likert scale is no longer the preferred approach, it certainly does not weaken your analysis to the point that it would prevent publication.
Using 4 point or 6 point likert scale won't weaken your research because it has less chance of getting a neutral response. For further clarification read - - Khan, polonsky, & Vincent (2016).
I think the scale that allows moderate or midpoint value is preferred, that is 5 or 7 points Likert scale. It also depends on what you want to achieve but I think the easy way out is 4 point in which the respondents are forced to make decisions.
When a 5 point Likert scale is used, there is the tendency for some respondents to select a 'neutral' or 'not sure' response to avoid making a real choice. However, with the 4 point scale, respondents are 'forced' to choose between favourable and unfavourable responses to each questionnaire item. This notwithstanding, to use a 5 or 4 point scale will always depend on what the reacher wants to achieve.
Hi, a scale of 1-4 Likert is reported to distort outcomes. Also, it forces a choice when a respondent has no opinion and data on a Likert scale of 5 is more reliable than the data on the four scales. Further, respondents may not be reacting at all. In many cases it is better to know that they were neutral than not having them answer the question at all... On the other hand, 1-5 sometimes, is flawed, can't measure all attitudes to a problem or its findings may not be conclusive. Finally on 1-7 scale the answers of the participants may be influenced by prior questions... The decision is yours!
Obviously, the number of options in a question depends on the study you have in hand, what you want to get out of it ... But what is clear is that a scale that allows the respondent to show their indifference is better than causing them not to answer.
I have never favoured a 5-point scale. Why? I always believe that since Questionnaires employing such scale belong to the ordinal measurement level, how then will a neutral/undecided response be awarded 3points, greater than those who decided? Remember that in ordinal scale, numbers are assigned for identification and ranking. Hence, I always favour a 4-point scale, no room to 'sit on the fence'.
Oluwole's view corroborates my position on this matter. The essence of the questionnaire, in first place, was to get respondents' perceptions on the social phenomenon being investigated. Assuming all or majority of the respondents prefer neutral or undecided, what value will the instrument add to the research outcome if any. In line with Oluwole, the neutral or undecided option should attract a lesson value than diagree and strongly disagree. Research is about finding improved and better way to understand a given social reality or phenomenon. Thanks and cheers.
While I understand Oluwole and Matthias's positions I suggest the positions are rooted in a bias towards Positivism. Maybe respondents prefer netral or undecided because the question is worded poorly? People choose neural or undecided when they don't have any other option and don't agree with the premis of the question. I agree that allowing a mid point/neutral response does not fit nicely with the underlying mathematical theory of an ordered response set that are equa distant. My suggestion. If you use a midpoint and the majority of respondents selected the mid-point then this social phenomenon should be investigated. I dont' think it is fair to say that 'no' social phenomenon exists. Another approach, use the mid-point to create an additional variable called based on the mid-point (i.e. Undecided). Can researcher argue that undecided not a real social phenomenon?
The basis for an ordinal scale is an "ordering" of the scores so that each one is greater than the next one. The mid-point of a scale is higher than the points below it and lower than those above it. Thus, it quite logically represents a point on a continuum of opinion, and what that means depends on how the question is worded.
It is best to use a scale that covers many options (7)because that way the participant can select the option that best fits his or her situation. In addition, for test validation, scales of 3 and 4 do not work well and are problematic. Best wishes.
Yes, María Auxiliadora. Your answer has been of great help, although so have the answers that have opted for a smaller odd number of options or an even number of options to avoid intermediate positioning.
7-point scales are a little better than 5-points—but not by much (Nunnally 1978). But, you should seek help from existing literature before forming your questionnaire.
I often use a 4-point Likert scale to get the specific response I need. In my opinion, neutrality does not justify something but then again it depends on your studies. For example, organizations should have discrimination policies; here is either you agree or you do not, being NEUTRAL won´t help me to further
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