Asked 17th Nov, 2018

What questions can I include in a questionnaire to help segment a market for a health related service?

Questionnaire construction

All Answers (3)

19th Nov, 2018
Yosvani Orlando Lao León
University of Holguín
Check these publications, I hope you find them useful. doi:10.1016/j.sbspro.2012.01.215
doi: 10.1016/j.sbspro.2012.12.121
1 Recommendation
20th Nov, 2018
Tom Koch
University of British Columbia - Vancouver
An answer will depend on lots of things. What the service is and the health support policies of where you are. Is this a critical service necessary for care, a useful service for diagnostics, or a service that while useful is not necessary (chiropractics). Is it one that will be funded by national, regional, or local health agencies or one the patient him or herself need to pay for? Does the service to be provided target a specific group (seniors, children, etc.) or is it something of potential utility for the population-at-large?
Answering those questions will help give you the focus you need for the market work you wish to do.
1st Dec, 2018
Frieda Mah
"What is your specific health goal instead of only get happy?" I bet, you from there, you can develop more questions out later.
1 Recommendation

Similar questions and discussions

How to study the dynamics of social marginalization (DoM)
2 replies
  • S A Hamed HosseiniS A Hamed Hosseini
Researching DoM is about exploring how a group of people is socially marginalized and what are the main social mechanisms of such a process. In this section, I attempt to develop a preliminary definition of ‘social marginalization’ as a socio-anthropological concept as well as a general research and debate framework that needs to be adapted and contextualized depending on the social context of the study.
Social Marginalization happens when a group of people are relatively deprived of having equal and adequate opportunity to determine their relationships autonomously ( in any aspect of social life) with the members of the broader society.
  1. This process is historical, can be inter- and/or intra- group.
  2. Social marginalization has both subjective and objective dimensions.
  3. The mechanisms that facilitate and maintain marginalization are both ideational and material.
  4. Social marginalization is usually legitimized ideologically, culturally, and cognitively. Both the marginalized and mainstream may share the same mentalities that justify such a process.
  5. Social marginalization is usually sustained through policies and laws; underlying these laws are ideological mentalities often justified in the name of science, bureaucracy, efficiency, growth, ethics, patriotism, and religion.
Marginalization is usually associated with the lack of: 1.    representation in decision-making processes 2.    recognition of rights and responsibilities 3.    equal redistribution of resources and services
Studies of social inequality mostly provide us with rather static pictures of society in terms of the distribution of income, wealth, social opportunities. They pay less attention to the dynamics of social inequality
In contrast, studies of social marginalization open up a new angle in understanding how social inequalities and exclusions happen and evolve. These studies are expected to be theoretically integrative, multi-method, and cross-disciplinary regarding the multidimensionality of social marginalization.
(c) S A Hamed Hosseini, 2009

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