Question
Asked 12th Oct, 2020
  • Independent QLC researcher

What is a green market? What is not a green market?

Despite green market thinking being here formally since 2012 Rio +20 conference finding a definition of a true green market is hard to find even in major publications dealing with green growth and green economies…the term green market a kind of disappeared as we moved towards an environmentally friendly world after 2012, and because it was left unattended in development and economic thinking circles this has led since then to confusion and misused of the term.
Many forms of environmentally friendly markets are called green markets, when they are not. For example, a Google search of what is a green market leads to the following definition in Wikipedia:
--The term "green market" refers to the fact that the resold goods are put back into productive use, which is the most environmentally friendly use of used or discontinued products--
But that is a definition of one type of environmentally friendly market, but that is not the definition of a green market. And this lead to the questions, what is a green market? What is not a green market?. Please feel free to comment, what do you think a green market is and/or what it is not; and why?

Most recent answer

5th Feb, 2022
Lucio Muñoz
Independent QLC researcher
Shuraik, please read carefully, ....the question is about what is a green market and what it is not a green market, it is not about green marketing.
Respectfully yours;
Lucio

Popular Answers (1)

13th Oct, 2020
Suresh K Malhotra
Ministry of Agriculture & Farmers Welfare
Green market in agriculture could be explained as a market which deals with fresh fruits and vegetables and moreso organic. Such green markets should also have perishables waste disposal system.
3 Recommendations

All Answers (43)

12th Oct, 2020
Muawya Ahmed Hussein
Dhofar University
Green marketing is the marketing of environmentally friendly products and services. It is becoming more popular as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet.
1 Recommendation
12th Oct, 2020
Dariusz Prokopowicz
Cardinal Stefan Wyszynski University in Warsaw
A green market occurs when all the principles of sustainable development, social environmental (ecological) responsibility, pro-ecological reforms of implementing eco-innovations in economic processes, etc. are met. The green market is also an important element of the pro-ecological transformation of the traditional brown economy into a sustainable green economy / circular economy. A green market occurs when both sides of the market, i.e. demand and supply, represent economic entities and / or citizens who operate in accordance with the principles of sustainable development. Best wishes,
Dariusz Prokopowicz
1 Recommendation
12th Oct, 2020
Lucio Muñoz
Independent QLC researcher
Dear Muawya, good day.
The nature of your comment is why I asked the question; and I am writing an article specifically about this subject as there is clear confusion about this concept as it has been left out in the development agenda discussions by major players/thinkers....
Green marketing is not green markets,,,,
Green marketing goes one to one with different types of environmentally friendly markets....It goes one to one for example with the example I shared in the introduction of this question about reuse and its promotion/sale,,,,
Can you think about one reason why green marketing is not the marketing of green market based production and consumption?
Thank you for writing!
1 Recommendation
12th Oct, 2020
Lucio Muñoz
Independent QLC researcher
Dear Dariusz, I really appreciate your comment, but that description/definition does not capture the nature of green markets,
What is a traditional market? It is a market cleared by the traditional market price, here environmental costs are externalized and not accounted for in the pricing mechanism of the market.
What is a green market? It is a market cleared by the green market price, here environmental costs are internalized and are accounted for in the pricing mechanism of the market.
Then, in between them you have the dwarf green markets, which a price higher than the traditional market price but lower than the green market price
You need to find a way to reconcile your definition and ideas with these ideas above....as we need to come up with and advance ideas that can be easily defend analytically to make sure our ideas are consistent with the theory-practice consistency principle.
Thank you for your comment;
Respectfully yours;
1 Recommendation
13th Oct, 2020
Suresh K Malhotra
Ministry of Agriculture & Farmers Welfare
Green market in agriculture could be explained as a market which deals with fresh fruits and vegetables and moreso organic. Such green markets should also have perishables waste disposal system.
3 Recommendations
13th Oct, 2020
Lucio Muñoz
Independent QLC researcher
Dear Suresh, thank you for your comment.
What determines the quantity to be produced and consumed is the price, whether is the agricultural market or not. And the type of costs reflected in the market price and to be passed to consumers determines the type of market.
If only the economic costs associated with production are passed to consumers, then we have a traditional market. If both the environmental cost and the economic cost of production are passed to consumers, then you have a green market. When a green consumer pays the green price, he is paying for both, the economic cost and the environmental cost of production.
Markets or industries with low to medium environmental cost of production were supposed to be the first ones to be in line to be transformed into green markets by means of environmental cost internalization, but that never happened.
Based on the above discussion, do you think that agricultural market, producing any of those products, is a green market or it is an environmentally friendly market? What do you think?
13th Oct, 2020
Biplab Sadhukhan
Indian Institute of Technology Kharagpur
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including-
1. Product modification,
2. Changes to the production process,
3. Packaging changes, as well as
4. Modifying advertising.
13th Oct, 2020
Lucio Muñoz
Independent QLC researcher
Bipllab,. thank you for taking the time to comment.
The question is about what is green markets and what is not, it is not about green marketing, but they are related in the sense that there can be true green marketing and current green marketing....
Green marketing would have had its proper meaning if in 2012 Rio + 20 governments and businesses would have gone into setting up green markets as they said they would do to move to a world under green economies and green economic growth, then green marketing would have been true green marketing as it would be business of distributing, promoting, selling, and on so on green market products....to green consumers....
The key is green market pricing, not traditional market patching....
As indicated above, green marketing is not a market, it is a tool, if there are no green markets, there can not be true green marketing....so what we know as green marketing now is not related to perfect green market thinking and marketing tools...
Environmentally friendly markets may not be green markets while green markets are always environmentally friendly markets...
Do you have your own view on what is a green market and what is not?
Have a nice day
14th Oct, 2020
Donny Susilo
Asia University
Green market is market for any product (could be good or service) that is environmentally friendly and provides low impact on environment
14th Oct, 2020
Lucio Muñoz
Independent QLC researcher
Donny, thank you for your comment.
Notice, providing low impact on environment is what makes your definition environmentally friendly, and therefore green leading to a redundancy,,,,
It is easy to state analytically and graphically the structure of markets to have a science based understanding of what they are and what they are not,,,
Do you have an analytical way to show that your green market is a true green market? If yes, can you please share it,
15th Oct, 2020
Lucio Muñoz
Independent QLC researcher
Dear friends, in case you have not seen them, I am sharing the following papers related to the question with the only intention to share ideas, as they have some good food for thoughts:
Beyond Traditional Market Thinking: What is the Structure of the Perfect Green market?
From Traditional Markets to Green Markets: A Look at Markets Under Perfect Green Market Competition
Sustainability thoughts 103: How the shift from traditional markets to green markets would have looked like had the 1987 Brundtland Commission recommended then an environmental sustainability fix?
15th Oct, 2020
Peter Challen
Christian Council for Monetary Justice - UK
I suspect that there can be no ignoring of the basic need to remedy the three fundamental flaws of the man-made false economy: institutional hierarchy, theft of the commons and usury. Otherwise, we participate in a sensitive palliative in a dying system and neglect the only basic curative.
15th Oct, 2020
A K Shyam
NABET
Environmental sustainability is the key factor for products in green marketing. Product, Pricing, Distribution and promotion are the vital elements for the green marketing as well. Sustainable materials and energy efficient products get a score over the others. Recycling of package material additionally wins the hearts of the customers.
15th Oct, 2020
Lucio Muñoz
Independent QLC researcher
Dear Peter, thank you for reading and writing. but your comment falls outiside the question,
Do you have any on What is a green market? What is not a green market?. If yes, please share them.
Respectfully yours,
15th Oct, 2020
Lucio Muñoz
Independent QLC researcher
Dear A.K. Thanks for writing too, but the question is not about green marketing, it is about what is a green market and what is not.
To avoid going away from the core of the question, I will leave it here.
Respectfully yours;
16th Oct, 2020
A K Shyam
NABET
While I do agree with you, the basic aim of both are in fact, the same - Environmental benefit. Green market could be on par with black market created sometime earlier. But, the ethics are different - computer parts for example when recycled and used in the newer products fit enough for the customers to buy would get categorized under Green Market.
16th Oct, 2020
Lucio Muñoz
Independent QLC researcher
Dear A.K. Thank you for your comment.
It is not clear to me what "both" means, is that green marketing and green markets", one is a market that aims at making pollution reduction in production profitable, the other is a tool with the word 'green" in it... Are you familiar with the concept of "greenwashing"?.
I am glad to see that in the general things we agree.
Respectfully yours;
16th Oct, 2020
Lucio Muñoz
Independent QLC researcher
Dear A.K, it seems we are moving away from the core of the question so if you have not more comments about green markets, and what they are or not, let's leave it here and perhaps others may want to share their views.
Respectfully yours
Lucio
17th Oct, 2020
Lucio Muñoz
Independent QLC researcher
Dear Friends, I made a related question before in researchgate calling attention to the nature of true green markets that some of you may find interesting and perhaps may want to comment there, the question and link is below:
Food for thoughts: Is the green market a dwarf market?
28th Nov, 2020
Lucio Muñoz
Independent QLC researcher
Dear Friends, through linking development and market theory to the theory-practice consistency principle you arrive to the following general implications:
Implications:
The discussion above has the following main implications: 1) Traditional market models do not exist under traditional theory-practice model inconsistency; 2) Green markets models do not exist under green market model theory-practice inconsistency: 3) The traditional market model cannot shift to the green market model under green market model theory-practice inconsistency; 4) Traditional growth does not exist outside traditional markets; 5) Green growth does not exist outside green markets; 6) Traditional growth cannot shift to green growth under green market model and green market component theory-practice inconsistency; 7) Traditional economies do not exist outside traditional markets; 8) Green economies do not exist outside green markets; and 9) traditional economies cannot shift to green economies under green market model and green market component and unseen market component theory-practice inconsistency.
You can find some food for thoughts related to what is and what is not green market in the following unpublished paper to come up next year:
Sustainability thoughts 130: Can green economies and green growth exist without green markets? If not, why not? What is the current main development implication of this?
Respectfully yours;
Lucio
5th Dec, 2020
A K Shyam
NABET
Compliments to you Mr. Lucio for an elucidating clarity on Green market and you seem to be the only one who has such a clarity. Great.
1 Recommendation
5th Dec, 2020
Lucio Muñoz
Independent QLC researcher
Dear A.K., I do appreciate your comment.
It seems I was the only one who could see before 2012 and after 2012 that the solution to save pure capitalism/Adam Smith's traditional market from its environmental sustainability problem had to be a science based solution through perfect green market thinking as non-science based short cuts as dwarf green markets or environmental externality management based markets should be expected to sooner or later backfire as since they need ongoing and increasing government intervention to exist when they collapse the blame will fall on the governments implementing them not on the pollution producing producers and consumers....so there is no market incentive to make pollution reduction profitable and worthy for producers and consumers respectively in non-science based markets.
These ideas will be ignored for a while ny decision makers locally and globally, but in time of dwarf green market collapse or signs of collapse these ideas may come handy....
A.K. you may find a paper that was accepted for publication today, one that is so original that the peer reviewed process took longer than usual to accept it, it brings the discussion about green markets towards green pareto optimality after paradigm shift from traditional markets to green markets,, You can check when you have time...
Sustainability thoughts 125: Why is pareto efficient in traditional markets outside green pareto efficiency in green markets? What is the structure of green pareto optimality? What are the implications of this?
23rd Dec, 2020
Debrayan Bravo Hidalgo
Sharing Knowledge Group
This scientific contribution helps to understand the differences. I think you can answer your question. I hope you find it useful.
  • Analyzing manufacturers' impact on green products' market diffusion – the case of electric vehicles
2 Recommendations
23rd Dec, 2020
Lucio Muñoz
Independent QLC researcher
Dear Debrayan, thanks again
What is a green market for you?
17th Feb, 2021
Lucio Muñoz
Independent QLC researcher
Good day Hermann, thanks for commenting.
If you take a look at comments made before, green marketing as the buzz word that you mentioned has something to do with dwarf green market thinking, but not with green market thinking.
That is why this question is about green markets, what they are and they are not, it is not about green marketing.
Thank you for taking the time to comment
15th Mar, 2021
Dariusz Prokopowicz
Cardinal Stefan Wyszynski University in Warsaw
In my opinion, the concept of a green market is what in a green social market economy (sustainable, green circular economy) is what a market is in a social market economy.
Regards,
Dariusz Prokopowicz
2 Recommendations
15th Mar, 2021
Lucio Muñoz
Independent QLC researcher
Thank you Dariusz for your comment.
If it is not cleared by a green market price, it is not a green market and it can not be a green circular economy as it will have active environmental sustainability gaps, as simple as that.
15th Mar, 2021
Dr.Suhad Qasim Almusawi
University of Baghdad
Marketing as a response and translation of the social and environmental responsibility requirements of marketing, An action for current environmental challenges Green Marketing is known as: “An integrated, systematic process that aims to influence customers' preferences by pushing them to acquire harmless products. Environment, adjusting their consumption habits, and working to provide products that meet the desires of this trend; So the end result is environmental preservation and protection
3 Recommendations
15th Mar, 2021
Lucio Muñoz
Independent QLC researcher
Dear Suhad, thank you for commenting.
Notice that the question is about what is and what is not a green market, it is not about marketing. Think of what is a traditional market, how it can be made a green market, then you can see what is and what is not a green market.
9th May, 2021
Debrayan Bravo Hidalgo
Sharing Knowledge Group
In my modest opinion, green markets are markets where products and services that are less harmful to the environment or derived from the sustainable use of natural resources are traded. They are specialized in the use of goods and services that promote the sustainable use and conservation of natural resources. These markets Colombia has great potential due to its large amount of resources that can be used in a sustainable way and the possibilities of environmental improvement in different sectors.
3 Recommendations
9th May, 2021
Lucio Muñoz
Independent QLC researcher
The type of price that clear the market determines the type of market... if a traditional market price clear a market it is a traditional market.... if the green price clears a market, it is a green market... if there is no traditional market pricing and no green market pricing, there are no traditional markets and there are not green markets... as simple as that..
1 Recommendation
12th Jun, 2021
Stanislav Leonidovich Mamulat
The Siberian State Automobile and Highway University
The green market is a market that takes into account in its regulatory procedures and pricing the cost of compensatory measures for the restoration of resources withdrawn from nature or their optimal replacement for the maximum preservation of the functioning of natural ecosystems, if it is impossible to restore the withdrawn resource. It is obvious that with the development of the scale of all types of social production, almost all ("traditional") should become "green" markets.
12th Jun, 2021
Lucio Muñoz
Independent QLC researcher
Dear Stanishlav, thank you for commenting.
If you read the short context shared under the question supporting it, a definition may sound like it is a specific market, but it may not be. It is the type of price that clear a market that determines the type of market you are in.
As I shared there, --The term "green market" refers to the fact that the resold goods are put back into productive use, which is the most environmentally friendly use of used or discontinued products-- , this sounds like a definition of a green market but it is not.
Your definition sounds like a definition of a green market, if you tell me the price structure that clears your market, I will be able to tell you if it is a green market or if it is a dwarf green market. Perhaps, it is. What is the price structure that clears your market?
Wish you a nice day!
1 Recommendation
13th Jun, 2021
Nagalakshmi Radhakrishnan
SRM Institute of Science and Technology
Green marketing is to protect our environment by using our resources with certain limits and restore, reproduce , reduce pollution by avoiding plastic packing and avoid goods transportation long distance near by areas available material, society has to concern sustainable concept through green marketing
13th Jun, 2021
Lucio Muñoz
Independent QLC researcher
Dear Nagalakshmi, thank you for commenting.
If there are no green markets, think about it, how can there be green marketing?
Green marketing as it has been used and it is being used right now has nothing to do with green markets.
That is why the question is about green markets, what they are and what they are not, it is not about green marketing.
Knowing that, what is a green market and what it is not, that is the question; and if you have a view on it, please share it.
Have a nice day
1 Recommendation
13th Jun, 2021
Stanislav Leonidovich Mamulat
The Siberian State Automobile and Highway University
Dear Lucio Muñoz in the term under consideration "green market", the term "Green" is predicative, referring the subject of consideration "Market" to the ontological connection with "Nature". The price structure regulated by the market, in this case, should include the cost of not only the inclusion of the product in productive use, but also ensuring that the negative impact on nature is minimized throughout the entire life cycle of the product. Unfortunately, there are no developed "self-regulating" markets of this kind yet, and if you say that it cannot be, then I fully agree with you, because:1) the issue of withdrawal of resources from nature is not a "market" issue, but a regulatory one; 2) the share of "withdrawn " resources from nature in total production is catastrophically high. At the same time, "markets that take into account green principles" can be, providing a redistribution of "rights to pollute nature" and encouraging the introduction of "more green" technologies, products, projects and investments.
13th Jun, 2021
Nawab Khan
Sichuan Agricultural University
Green marketing is the process of promoting products or services based on their environmental benefits. These products or services may be environmentally friendly in themselves or produced in an environmentally friendly way.
1 Recommendation
13th Jun, 2021
Nawab Khan
Sichuan Agricultural University
Green marketing is the process of promoting products or services based on their environmental benefits. These products or services may be environmentally friendly in themselves or produced in an environmentally friendly way.
1 Recommendation
13th Jun, 2021
Lucio Muñoz
Independent QLC researcher
Stanislav. there are at least to ways to look at green markets: i) Green markets are traditional markets corrected to reflect the environmental cost of production in their pricing mechanism and ii) Green markets are those where green supply and green demand determine the market price/optimal consumption/ optimal production. In both cases, the price that clears the green market is the green market price. Green markets just as the traditional market are perfect markets, but the green market is a higher level perfect market.
Hence, if a market is not cleared by a green market price, it is not a green market. For example, environmental externality management based markets are not green markets. A market that is not cleared by the traditional market price it is not a traditional market.
We were supposed to set up green markets to go to green economies and green growth after 2012 RIO +20 as you may know to address the environmental crisis head on, but soon after the world went the way of dwarf green markets, where we are right now....
Let's leave it here to avoid going around and around.
Thank you for commenting!
13th Jun, 2021
Lucio Muñoz
Independent QLC researcher
Dear Nawab, what you say is true, but the question is about green markets, it is not about green marketing.
As indicated above, green marketing as it has been used and it is being used right now has nothing to do with green markets.
5th Feb, 2022
Shuraik Kader
Sri Lanka Institute of Information Technology
Green market is the act of preparing and abiding environmentally-friendly policies and procedures and letting consumers know about it. Green marketing is important for several reasons, from eliminating wastefulness to educating consumers about how a company is maintaining eco-friendly measures. Any structures does not abide the green market features could not be considered in this regard.

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