Question
Asked 1 October 2019

Visualization of Visual Communication Design?

The transdisciplinary nature of visual communication design makes it challenging to depict the complete process. There are a lot of factors involve that shapes the final design output. During my research, I went through figures, charts, flow sheets and diagrams that encompass a complete design process from ideation to final production. Not only that what impact does a design creates on society and vice versa? There are people who play major roles in design generation; client, consumer, designer and producer. Then there are factors like language, culture, economy, society, etc. I wish to have a more comprehensive visualization of the VCD process if you as a reader know such resources I would love to see.
Best Day!

Most recent answer

Anwer Ali
COMSATS University Islamabad
Yes, you are right Guillaume Descoteaux-Isabelle but my concern remains on the standard procedure in visual communication design. How would you visually depict the complex process of design from ideation to post-design; that includes client briefing, budgeting, concept development, understanding of the consumers, sociocultural considerations, sketch process, progress back and forth, etc. A flow chart or complex diagram showing a complete process lets say in print design, in packaging or digital design.
I am sharing a figure from "Connecting student design practice to design research through a critical reflection framework”, by Blaiklock, 2010 Occasional Papers on Learning and Teaching at UniSA.
I hope this will give you clarity though it's not that inclusive but still gives the idea about the steps involved in the design.

All Answers (4)

Julio Membreño
Central American University
I would recommend this article.
Best regards!
Anwer Ali
COMSATS University Islamabad
Nice read Julio Membreño thanks for sharing though I am looking a comprehensive visual depiction of communication design.
Guillaume Descoteaux-Isabelle
Université du Québec à Chicoutimi
Good question, could first get more resolution on why visualizing?
I would suggest reading step 1 of the process of creating any type of results which starts with conceiving.
"Conceive of the result you want to create. Creators start at the end. First they have an idea of what they want to create. Sometimes this idea is general, and sometimes it is specific. Before you can create what you want to create, you must know what you are after, what you want to bring into being. Your original concept may be clear, or it may be simply a rough draft. Either will work well. Some creators like to improvise as they create, so they begin with a general concept. " — Path of Least Resistance, The - Kindle Book - Kindle eBook (English Edition) by Robert Fritz http://a.co/4jExdsf
Anwer Ali
COMSATS University Islamabad
Yes, you are right Guillaume Descoteaux-Isabelle but my concern remains on the standard procedure in visual communication design. How would you visually depict the complex process of design from ideation to post-design; that includes client briefing, budgeting, concept development, understanding of the consumers, sociocultural considerations, sketch process, progress back and forth, etc. A flow chart or complex diagram showing a complete process lets say in print design, in packaging or digital design.
I am sharing a figure from "Connecting student design practice to design research through a critical reflection framework”, by Blaiklock, 2010 Occasional Papers on Learning and Teaching at UniSA.
I hope this will give you clarity though it's not that inclusive but still gives the idea about the steps involved in the design.

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