Question

Asked 29th Nov, 2018

Air University of Islamabad

Online B2B travel solution systems in Travel Industry?

Dear Experts and Members,

I am looking for the research work conducted on online B2B travel solution systems. Besides I need input on how Diffusion of Innovation and Adoption of Innovation can be used in a research intended on the above mentioned topic. Firstly, in this study I am looking forward to examine how an online B2B travel solution system organization diffuses this solution system to the travel agencies; secondly how the travel agencies adopt these solution systems. Would need suggestions on the theories, models, and frameworks that could be used to examine diffusion of innovation and adoption of innovation.

I look forward to your opinions and feedback. In case if you need further clarity regarding my query please feel free to ask.

Travel

B2b

Diffusion of Innovation

Adoption

Industry

5th Jan, 2019

Suhaib Aamir

Air University of Islamabad

Thank you George S Spais, I would definitely look into them.

Cite

Suresh K Malhotra

Ministry of Agriculture & Farmers Welfare

Nidhal Kamel Taha El-Omari

The World Islamic Science and Education University (WISE)

Anoop Kumar Srivastava

ICAR-Central Citrus Research Institute ( Formerly National Research Centre for Citrus)

Krishnan Umachandran

NELCAST

Chinaza Godswill Awuchi

Kampala International University (KIU)

4th Dec, 2018

Suhaib Aamir

Air University of Islamabad

Thank you Michael Neubert for your recommendations. I would surely look into them. Amadeus, Travelport and Sabre serve to be the travel content providers for IT soultion systems. What I am looking forward to is that how and why a travel agent would prefer such IT solution systems to have access to different providers. That is why I want to study both the diffusion of innovation and especially the adoption of innovation.

Cite

2nd Jan, 2019

George S Spais

Li, C., Guo, S., Cao, L., & Li, J. (2018). Digital enablement and its role in internal branding: A case study of HUANYI travel agency. Industrial Marketing Management.

Lin, S. W. (2017). Identifying the critical success factors and an optimal solution for mobile technology adoption in travel agencies. International Journal of Tourism Research, 19(2), 127-144.

Cite

5th Jan, 2019

Suhaib Aamir

Air University of Islamabad

Thank you George S Spais, I would definitely look into them.

Cite

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Dear all,

for my research I am using the adaptive structuration theory mentioned by Orlikowski (1992) and others for investigating the adoption process of social media in a B2B environment. The research will conducted in a qualitative way.

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Literature:

Orlikowski, W. J. (1992). The duality of technology: Rethinking the concept of technology in organizations. Organization science, 3(3), 398-427.

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