Question

# Is the value of AVE less than but close to 0.5 acceptable?

Though AVE value must be greater than 0.5, yet the question is can i go ahead with further calculations if AVE is close to 0.5. (Little less than 0.5)...All other values, like factor loading, SCR, data adequacy etc is coming under the acceptance zone?

4th Jan, 2023
Imran HAMEED Lone
University of Kashmir
I was conducting CFA and results of scale shows CR >70 but AVE <50, is this acceptable,

28th Oct, 2019
Jiamin Tan
University of Macau
If your AVE is less than 0.5 but your CR is more than the acceptable level of 0.6, I recommend you to refer to the paper:
Lam, L. W. (2012). Impact of competitiveness on salespeople's commitment and performance. Journal of Business Research, 65(9), 1328-1334.
27 Recommendations

## Top contributors to discussions in this field

30th Jan, 2016
Mustafa Tekke
Duzce University
I had previously similar problems, what suggested to me by using one quotation related to AVE is " strict evaluation" for validity analysis. Looking at other reliability values, it would be fine. Hope at least give you an idea.
8th Nov, 2017
Fatima Gillani
Lahore University of Management Sciences
HI,
I am also facing the same issue of having all model fit indices and other measures of reliability and validity correct but my AVE is low (0.4-0.49) for my constructs. Whereas the cronbach alphas and composite reliabilities are above 0.7. Can anyone provide me a reference as to how to justify the low AVE ? Or anyother method which can help.
1 Recommendation
8th Feb, 2018
Nashwan AL-Emad , literature suggest 0.6 as the minimum acceptable value for Cronbach Alpha
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2009). Multivariate Data Analysis (7th ed.). Upper Saddle River, New Jersey: Pearson Education Limited.
Average Variance Extracted (AVE) is higher than 0.5 but we can accept 0.4.
Because Fornell and Larcker said that if AVE is less than 0.5,
but composite reliability is higher than 0.6, the convergent
validity of the construct is still adequate (Fornell & Larcker, 1981)
23 Recommendations
28th Oct, 2019
Jiamin Tan
University of Macau
If your AVE is less than 0.5 but your CR is more than the acceptable level of 0.6, I recommend you to refer to the paper:
Lam, L. W. (2012). Impact of competitiveness on salespeople's commitment and performance. Journal of Business Research, 65(9), 1328-1334.
27 Recommendations
24th Jan, 2020
Usman Yousaf
University of Tasmania
Anushree Tandon
Hi, do you have a reference supporting your suggestion?
Thanks
24th Jan, 2020
Usman Yousaf
University of Tasmania
Muhammad Aamir Saeed I am attaching the fornell and larcker 1981, but I can't see anywhere in this paper the argument that you are attributing to them. Can you pls help.
Thanks
5 Recommendations
27th Mar, 2020
Aminu A. Ibrahim
Skyline University Nigeria
2 Recommendations
1st May, 2020
Snigdha Singh
Amity University
Refer page 9 of the article, first paragraph.
2 Recommendations
3rd Jul, 2020
Imam Salehudin
University of Indonesia
That passage recommends a minimum VE of 0.5; less than that is "questionable"
"If p vc() is less than .50, the variance due to measurement error is larger than the variance captured by the construct -q, and the validity of the individual
indicators (y,), as well as the construct (-q), is questionable.
3 Recommendations
4th Jul, 2020
Chuanjun Zheng
I think that the AVE must be larger than 0.50 for an acceptable measurement.
2nd Sep, 2020
Hasniza Ibrahim
International Islamic University Malaysia
Snigdha Singh first paragraph mentioned;
If p vc() is less than .50, the variance due to measurement error is larger than the variance captured by the construct -q, and the validity of the individual indicators (y,), as well as the construct (-q), is questionable.
1 Recommendation
4th Sep, 2020
Ashish Thakur
Mekelle University
Dear Rohit,
It is strongly recommended to conduct a EFA first to assess the variables you obtained then go on with CFA. In EFA, generally, it is widely accepted that items with factor loadings less than 0.5, and items having high factor loadings more than one factor are discarded from the model. It can filter obtained model via EFA. The final model must fit with the data. All the items after run the CFA give the effect to the factors and the factors is not redundant to each other. Reliability also must be achieved in every measurement model. It could be achieved based on several criteria. If AVE is less than 0.5, but composite reliability is higher than 0.6, convergent validity of the construct is acceptable.
Ashish
2 Recommendations
9th Sep, 2020
Nguyen Phuc Nguyen
The University of Danang
In case of AVE is less than 0.5 but composite reliability is higher than 0.6, the convergent validity of the construct is still adequate (Fornell & Larcker, 1981).
13 Recommendations
9th May, 2021
Edmond Kwesi Agormedah
University of Cape Coast
Osman Yousaf....
9th Nov, 2021
Kursat Tastan
Ordu Üniversitesi
Thanks to all contributing...
13th Jan, 2022
Subhankar Banerjee
University of Calcutta
AVE is a strict measure of convergent validity because consideration of CR only will conclude that the convergent validity of a construct is adequate, even if more than 50% of the variance is due to the error.
Malhotra, N. K. (2010). Marketing Research- An Applied Orientation (6th ed.). Pearson Education, Inc., publishing as Prentice Hall.
24th Feb, 2022
Jesus Garcia Mayor
University of Murcia
Is it a good option to calculate the CR with the omega coefficient?
1st Jun, 2022
Gonca Güngör Göksu
Sakarya University
I remember this info.
Psailla & Vagner (2007:61) stated that AVE values above 0.40 are also acceptable.
Psailla, G., & Wagner, R. (2007). E-commerce and web technologies. Austria: Linz, Springer.
2 Recommendations
2nd Jun, 2022
Khaled Lahlouh
Aix-Marseille Université
Thank you dear Gonca.
26th Aug, 2022
Mukesh Narmetta
Indian Institute of Management, Kozhikode
4th Jan, 2023
Imran HAMEED Lone
University of Kashmir
I was conducting CFA and results of scale shows CR >70 but AVE <50, is this acceptable,

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