How to measure the relationship between Augmented Reality and Online CX ?

Hi, Could you please suggest a book or genuine paper for understanding marketing /sales funnel in Digital Marketing?

I designed the research model of my DBA research by making Augmented Reality as independent variable and customer E-satisfaction as dependent variable mediated by online CX based on the situated cognition theorizing. The problem is that I couldn't find AR scale that measure the relationship between AR and online CX.

I need quantitative and survey questions that I will use in measuring AR.

I know that the standard response order in likert scales is from negative to positive "strongly disagree .......strongly agree". However, I came across a number of papers which provide some evidence that ordering the scale the other way round (i.e., strongly agree ......strongly disagree) would not yield significant differences in scale means, inter item correlations and factor structures.

I wish you can give me your opinion concerning this issue. would editors be concerned with this issue?

How to find the URL to know about the Call for papers & Book Chapter in Elsevier, Springer & IEEE?

(Specially for mathematics and applied mathematics)

I am conducting CFA/EFA in AMOS - and when reporting the path diagram - i dont know whether to report the standardized or unstandardized estimates?

I performed a mediation analysis in Amos. My X,M and Y are all latent variables, while Y is multidimensional. My model is X->M->Y . Some paths from M to Y (Y1,Y3, Y4) are greater than 1. Is it acceptable?

I am leading a seminar about virtual environments, including virtual worlds, augmented reality, tele-presence and so on. What would you consider the key papers in the field, and, perhaps, a textbook?

What kind of software and tools can you suggest to me?

I am wondering if anyone has looked into design guidelines for AR displays? Some of the current AR designs I have seen are still focused on a desktop metaphor.  My use of AR, e.g., HoloLens, leads me to believe that this is not the best approach.  Have others looked into this?