Started 19th Jan, 2020

How to measure the relationship between Augmented Reality and Online CX ?

I designed the research model by making Augmented Reality as independent variable and customer E-satisfaction as dependent variable mediated by online CX based on the situated cognition theorizing. I found measures for all research model but the problem is that I couldn't find AR scale that measure the relationship between AR and online CX.
I need quantitative and survey questions that I will use in measuring AR.

All replies (1)

19th Jan, 2020
Danny Barbery-Montoya
Universidad de Especialidades Espíritu Santo (UEES)
You could use a continuous scale from 1 to 10 to rate the experience from different perspectives. for example: haptic experience, visual experience or auditory experience.
Then you can do a dependency test to determine the meaning that may impact.
If you research for the senses, I can recommend authors such as Pradeep (buying brain), Renvoise (neuromarketing) or Hulten (sensory marketing). Although they are marketing issues, they provide a clear idea of ​​the sensory experience

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