18th May, 2021
Universitas Hasanuddin
Question
Asked 5th Jun, 2017
How to measure the growth of startups? Specially in reference to under incubation process.
I am interested to measure the growth of those startups (incubatees) which are under incubation process to their host business incubator.
What would be an idea time or age of startup from the date of business incubation start, to do their growth study.
Kindly Provide some literature review on scale to measure startup growth.
Most recent answer
Its depends on your product fit with market and also costumer development.
during incubation program in business incubator startup can be 2 or 3 years after
please feel free connect me if you are PhD student, we can develop research collaboration with my student about your topic
contact me baumassepe@fe.unhas.ac.id or send me inbox
All Answers (12)
You should use the Alpha & Beta analysis in which you need to find the linear/curve through regression and compare the results among the different periods.
A startup business growth is measured by growth in revenues, or cash flows. A compounded monthly or annual growth is a good measure for the startup because startups usually have negative cash flows for few years.
Since in the incubation process most startups are pre-revenue, I would consider other factors such as:
- Entrepreneurship capital and its potential impact in regional growth,
- The capacity of labor/job generation in a specific area given the macroeconomic situation
- The progressive growth of their lead database
- Webanalytics and amount of conversation generated on digital channels: mentions, sentiment, interactions, recommendations, backlinks, searches, time spent on site, etc.
Best of luck. A.
2 Recommendations
In today's context, Startups are mushrooming in large numbers. The ideas are awesome, and the entrepreneur put lot of thought and ideas to develop the concept to a product. He or She tries to understand the market nuances and try's hard to make the people understand the product.
Inspite of so much effort and time, many Startups fail to move up in the current market scenario. I think most of them fail to access the cause of failure.
First of all one should think and choice the category of business line. Work at the base level and understand the market realities is very important.
We we keep thinking of hitting out a big market and we fail. But there many who start small grown big . The best example is the Founder of Alibaba online marketing.
One has to think about the viable Product and Market for it.
Many startup think of developing the product for the market and fail to make reach their product in the market.
Hence in such cases one has to take advantage of adding co-founder to the team.
So the best way is to have Marketing Co-founders to take the product into the market and make it reach the right consumer.
By making such strategies the business will grow.
Dear Kumar,
Please find more on:
- Corporate strategies, environmental forces, and performance
measures: a weighting decision support system
using the k-nearest neighbor technique
- Measuring the effects of business intelligence systems:
The relationship between business process and
organizational performance
Good luck
Siribuppa
Dear Kumar,
The links below are all in portuguese, but same itens are in English.
If you want I, you choose one of them , and I translate to you, OK?
Dear Kumar: Please visit the following website not only to have your specific question answered but much more:
1 Recommendation
Growth typically is measured by: growth in number of employees after a specified period of time, productivity growth, growth in sales, growth in marketing activities.
you may check the global entrepreneurship monitor (GEM) data.
I have already published a paper, you can refer to it as I have used growth in employment number as a measure of growth in it.
find it in the attached link.
Conference Paper The Effect of Innovation on Growth Aspirations and Internati...
I believe that you need the axis for your own purpose to be able measure the growth of start up. In my opinion it was better to measure "DEVELOPMENT" instead of growth in which you have two constructs as:
- Growth
- Productivity
So you see that you can find relevant linear/cure which means development of the start up.
1 Recommendation
Its depends on your product fit with market and also costumer development.
during incubation program in business incubator startup can be 2 or 3 years after
please feel free connect me if you are PhD student, we can develop research collaboration with my student about your topic
contact me baumassepe@fe.unhas.ac.id or send me inbox
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