Can I test both Placebo and Nocebo effects in a single marketing experimental study with the theoretical backing of Elaboration Likelihood Model?

Geoff Pain

Institute of Business Management

Renata Martins

Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas

Matt Richardson

University of Otago

Paul F Burke

University of Technology Sydney

Institute of Business Management

Leonidas A. Papakonstantinidis

Thank you so much sir for the detailed answer. It has cleared my concept. Please suggest, can I use electronic word of mouth and advertising communication as verbal placebos/nocebos instead of using a tangible product? I want my participants to consume computer mediated information as a placebo/nocebo instead of actual product. Again thank you for the help.

Renata Martins

Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas

Hi, Safeena!

By placebo/no placebo, you mean a scenario with a treatment (for example, persuasive communication), and a neutro scenario, right? In marketing you don't need to use tangible products to manipulate scenarios, you can do it by manipulating the message of an ad, for example, or, in case of social media, you can 'simulate' a post and manipulate its comments.

I don't know if I answered to your question, but I hope so.

Institute of Business Management

Hi Renata Martins , Thank you so much. Yes I was looking for the same answer. I will really appreciate if you can share a similar research where it has been used. I am also searching for it.

https://doi.org/10.1093/heapro/daaa034

Paul F Burke

University of Technology Sydney

Not sure if it will help but may give some ideas.... We manipulated anxiety around the choice of generic medicines citing some work on nocebo effectsin Health Promotion International:

Also available on my RG page

Institute of Business Management

Thank you so much Paul F Burke

What statistical method should i use?

It is about an experimental study, where subjects were tested twice at baseline (without supplementation) and after a week with the supplemented and placebo groups.

5 answers

Asked 9th Aug, 2019

Nikola Todorović

Each test consisted of measuring some variables at rest, followed by a load test, and then re-measuring the variables at a fatigue state.

Do I need to use Anova repeated messures?

I ask for your help and suggestion, thanks.

Nickel, Not Nocebo, as the cause of High Serious Adverse Reactions in Placebo recipients used in Covid-19 Vaccine Trials

Discussion

6 replies

Asked 13th Sep, 2022

Geoff Pain

During trials of Covid-19 vaccines, there have been attempts to explain the observed high level of Serious Adverse Events in volunteers who received Placebo jabs.

Nocebo Effect describes a situation where a negative outcome occurs due to a Belief that the intervention will cause Harm. I regard that highly unlikely in people who rolled up their sleeves as volunteers. Are any readers aware of Mandatory jab trials where people were coerced into accepting one or more Placebo jabs?

I attach a SEM picture of syringe needle tip that can be expected to leave some stainless steel in your arm if some of the flakes formed during manufacture break off, presenting a Nickel Hazard.

Numerous researchers are ignorant of the fact that injection with Sucrose also cause allergic reaction in some people.

Picture from

http://murry-gans.blogspot.com/2013/05/how-sharp-is-new-hypodermic-needle.html

Which research methodology and theoratical framework should be used to conduct this research?

I wanted to do research in the field of Neuromarketing majorly on the impact on advertising industries and end-users by Neuromarketing, which is the best methodology I can use for this and I have limited resources to conduct an experimental study. what is the best possible way? someone, please explain.

3 answers

Asked 23rd Feb, 2021

Jatoth Sai Kiran

What would you suggest to pivot from research in life sciences to science and policy making?

Discussion

3 replies

Asked 14th Mar, 2022

Nicolò M. Villa

I'm finishing a double master in plant sciences and plant biotechnology at Wageningen University & Research. My specialisations are functional plant genomics and phytopathology and entomology, with a minor in nematology and one still to define (around biophysics and omics).

I did a thesis in nematology at the ETH Zurich, one in plant molecular biology at INRAE (French national institute for Agro-Environmental research) and one still to define at SLU (Swedish Agricultural University).

I'd like to pivot toward policy making, but I only have a few courses about transversal skills such as "Negotiation skills", "Communication & Persuasion", "Scientific Writing" etc. and none about policy itself.

Any suggestions on how to pivot to policy making? I saw that there are PhD about it, but I'm not sure to be qualified for them. How could I increase the chances of being admitted to one without pursuing another master?

Anyone familiar with placebo pills for method validation?

Placebo pills are needed to form a matrix for pharmaceutical formulations. If my company does not have budget for it, is it possible to use sugar-free pills and/or panadol tablets to compensate for its use? Can they meet the minimum requirement? In my humble knowledge, they have some although not all of the characteristics of the placebo pills.

14 answers

Asked 2nd Oct, 2015

Kw Chan

What is a good way to use survey without using artificial stimuli to test consumer recall on advertising?

Because most of scholars have used experimental design in this study which i think unnatural in terms of viewing environment. what do you think If I use survey only without any artificial stimuli to test consumer recall on exposed advertising they experienced in general? Is this approach effects the quality of the research?

1 answer

Asked 11th Jul, 2013

Azaze-Azizi Abdul Adis

What is the role of Hemicellulose in spyrogyra?

Can someone shed some light on the role of hemicellulose in spirogyra ? What kind of hemicellulose is that? Are there any experimental studies available on co-valent/non-covalent interactions between this hemicellulose and cellulose in spirogyra?

3 answers

Asked 28th Jan, 2015

Mohamed Naseer ali Mohamed

Thanks for your time.

Can anyone suggest me the articles related to comparative study of customer attitude on website(E-commerce) with that of mobile phone(M-commerce}?

What is the difference between price integration and market integration? And what are the data needed for these?

8 answers

Asked 24th Nov, 2015

Ramendra Pratap Singh

I am trying to compare the difference in attitude and factors important for customers for website purchase to that of purchasing via mobile phone using app.In India context there are may individual who still not comfortable using mobile phone for transaction.