Northwood University
Question
Asked 14 July 2016
Articles comparing the use of traditional strategic analysis tools (Porter 5F, PESTEL, SWOT, Ansoff) with recent frameworks (Kim & Mauborgne)?
Hello,
I'm searching for academic references that critically explore how recent strategic analysis tools from the Osterwalder & Pigneur - Kim & Mauborgne (Strategy canvas, 4 action framework, Business Model Canvas) complement traditional strategy tools as the Porter 5 Forces, PESTEL, SWOT and Ansoff?
Most recent answer
Greetings:
There is an article we use from Harvard Business Review.
Marketing Analysis Toolkit: Situation Analysis, (2010)
Authors: Steenburgh, T & Avery, J.
Internal identifier: 9-510-079
Call 800-545-7685 for publication rights.
Dr. Dan Holloway
1 Recommendation
Popular answers (1)
Frost and Sullivan
This isn't quite an answer to your question, but I hope it helps with your reseach:
The only one of those new frameworks I have seen in use is the Business Model Canvas. Its utility is that it lists many of the elements of a buiness model. Its weakness is that (like many other strategy frameworks) it does not compel the user to prioritise, quantify or make trade-offs. That means that in inexperienced hands it usually results in a wish list rather than a shrewd business design. Addng in a process dimension and something about the asset model would make it more complete, and would push the user to think more criticaly about whether they have a good business model, or just a 'bag of stuff'.
3 Recommendations
All Answers (12)
Frost and Sullivan
This isn't quite an answer to your question, but I hope it helps with your reseach:
The only one of those new frameworks I have seen in use is the Business Model Canvas. Its utility is that it lists many of the elements of a buiness model. Its weakness is that (like many other strategy frameworks) it does not compel the user to prioritise, quantify or make trade-offs. That means that in inexperienced hands it usually results in a wish list rather than a shrewd business design. Addng in a process dimension and something about the asset model would make it more complete, and would push the user to think more criticaly about whether they have a good business model, or just a 'bag of stuff'.
3 Recommendations
Universidade do Vale do Itajaí
I think the first thing you have to do is validate if there are companies that continue to use Porter 5F, PESTEL, SWOT, Ansoff.
and other companies that use canvas Strategy, 4 action framework, Business Model Canvas. (I know only companies using BMC and Strategy canvas)
Porter really 5F, PESTEL, SWOT, Ansoff, which are not currently used (in my opinion), there are more innovative methods such as TRM or Prospective.
1 Recommendation
Place Escange
Joseph,
The models you refer to are created by consultants and have received less academic and business validations that the classics you refer too. They cannot be called "frameworks". This does not make them uninteresting, but they require to be taken with a grain of salt. It is true that the classics are somewhat dated. If you want to look at contemporary academically solid frameworks, look also at the Resource Based Theory, Knowledge Based, etc. Look at
Conner, K.R., 1991. A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm? Journal of Management 17, 121–154.
This can also help you structure your comparison.
4 Recommendations
Fore School of Management
Though Strategy canvas, action framework, Business Model Canvas are new tools for strategy, to me they appear to be old wine in new bottle or at best they could be some combinations.
3 Recommendations
Capella University
For a new approach, you might want to check out SKM.
Wallis, S. E., & Wright, B. (2015). Strategic knowledge mapping: The co-creation of useful knowledge. Developments in Business Simulation and Experiential Learning, 42.
3 Recommendations
University of Saskatchewan
I have been interested in the area of how the traditional strategy tools such as the five forces and value chain need to be adapted for new firm types, such knowledge intensive or professional firms . I published "Why Old Tools Won’t Work in the ‘New’ Knowledge Economy" in 2006 which is available on ResearchGate
I have also written an article on BOS: "Using a value creation compass to discover “Blue Oceans” 2009 in Strategy and Leadership that is available on ResearchGate.
Hope these help!
3 Recommendations
Griffith University
Each of the strategic evaluation tools have their own merits - Porter's Five Forces model is more about competitive position; PESTEL is a view of the external environment and forces and SWOT is a view of a firm's strengths to promote; weaknesses to overcome and opportunities and threats. There is also the BCG matrix (Boston Consulting Group) although I'm not sure whether this is used much nowadays. You probably need to get into the strategic management and strategic marketing literature to synthesise what academic researchers are saying about each model and its application. I really think in today's environment business planning (done annually) has greater application because it is a view of a firm's "health" and a plan to migrate the business to where it wants to go. Whilst around 60% should have a marketing focus, business planning embraces operational strategies, HR strategies and Financial strategies including P&L; cash flows; capital expenditure. Good luck,
(Dr) Randall Whyte
Brisbane, Australia.
1 Recommendation
Aston University
Sorry for the late reply, I just read them all and wanted to thanks you all very much for your contributions!
From research done until now I've just seen how the SWOT specifically fits into the Business Model Canvas as suggested by Osterwalder & Pigneur Business Model Generation (2010). The other frameworks referred via "general questions" by their scope (external environment- industry/competitive- scanning) are analyzed in a less rigid way than the PESTEL and Porter's 5 Forces. It's interesting to see (from a logical perspective atleast) how the RBV and Markides (1997) 5 generic approaches for strategic innovation fit perfectly (represented by Key Activities and Resources in the BMC) even if I haven't yet found supporting research on this topic. I'm also exploring if any have proposed modifications of Osterwalder's BMC as by extending it with other building block(s) that interrelate/explain to the other components, say perhaps (growth) strategies and market factors. If any have suggestions on this topic I'm more than happy to receive advises and/or useful references.
I apologize if my logic above could be biased, have limits in my research ability and limited knowledge on what has been done in this area. As I finish my research (few months) I will update if I bump into any new interesting finding on this topic. Meanwhile thanks again all for your precious feedbacks!
Reputed B-Schools in Delhi/NCR
SPACE analysis is being used by organisations which is related to traditional tools.The Strategic Position & ACtion Evaluation matrix or short a SPACE matrix is a strategic management tool that focuses on strategy formulation especially as related to the competitive position of an organization. However many organizations including consultants are using Simulations for strategic planning. And the newer models that are emerging for the DIGITAL WORLD' are being tested . There are strategies such as Blue Ocean versus Red Ocean strategy.
NIIT Ltd.
Hi Joseph,
All the frameworks mentioned by you are just that: they are frameworks to help managers and entrepreneurs on the field think. Any of them or the blue ocean strategy may be used as an enabler for the thinking process.
But what is really occupying the minds of CEOs across industries is the total transformation being driven by technology, to bring about by digital workplaces, artificial intelligence embedded in products and so on.
The context has totally changed!
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