objective

Build your brand within the scientific community

Grow brand awareness and gain trust with researchers through frequent audience touchpoints. Use targeted outreach to increase the exposure of your products and content, and stay top of mind.

Boost awareness with frequent audience touchpoints

Deep brand integration

Build credibility and trust by presenting your brand’s content in platform-native ad placements alongside publication and question pages.

Ads and content are placed next to publication and question pages.

Contextual relevance

ResearchGate is where scientists come to discover content relevant to their work. Showcase your brand’s content to the right people next to relevant scientific content.

Multiple touchpoints

Repetition is key to growing awareness. Increase the frequency of marketing touches to build and nurture your audience on the most visited platform in science*.

* Source: SimilarWeb, January 2023

Researchers receive multiple touchpoints from brands while using ResearchGate.

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Sponsored Content

Place your content within the researcher’s on-platform journey.

Native Ads

Engage researchers with ads that are integrated seamlessly into the platform.

Display Ads

Reach your audience across the platform with your own creatives.

Get the most out of brand awareness campaigns

Five top tips on building brand awareness through advertising

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Marketers can use always-on marketing and advertising to build awareness

Leverage social proof in your marketing strategy to boost organic reach and engagement

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