Lab
Ricardo Rohm's Lab
Institution: Federal University of Rio de Janeiro
Department: Departamento de Administração
About the lab
RESEARCH ACTIVITIES AND INTERESTS
The production of subjectivity within organizations and digitalization. New forms of Governance within the State/Society relations, focusing on the networked society. Transformational leadership development. Alternative forms of social movements and organizational control in the internet age, such as cyberactivism. Fake News as challenges for democracy and strategic control within public and private organizations. Ethics in Public Administration. Social entrepreneurship and social activism. Human Rights and social media. The role of social media within migration movements nowadays.
The production of subjectivity within organizations and digitalization. New forms of Governance within the State/Society relations, focusing on the networked society. Transformational leadership development. Alternative forms of social movements and organizational control in the internet age, such as cyberactivism. Fake News as challenges for democracy and strategic control within public and private organizations. Ethics in Public Administration. Social entrepreneurship and social activism. Human Rights and social media. The role of social media within migration movements nowadays.
Featured research (6)
The paper aimed to analyze the social commitment towards the LGBTQIA+ community in Brazil. It was used a mixed method of content analysis (VERGARA, 2005)to investigate the publicizing of sexual diversity management actions of companies affiliated to the Fórum de Empresas e Direitos LGBTI+. A two-stage documentary research was conducted in order to identify the most visible companies and the statistical frequency of pro-diversity corporate actions. Based on the critics of diversity management, it was observed the precariousness of the companies' actions disclosure when compared to their social commitment, especially regarding transgender people. Finally, the results pointed out to a scenario in which the prominent companies do not disclose such actions because they do not perform it, which enabled the definition of Organizational Image Management
The role of Digital activism within social movements to foster democratization in the Global South: the case of Ni Una Menos
Resumo: A pesquisa tem como objetivo geral apresentar a organização contemporânea do trabalho, na perspectiva própria do capitalismo, considerando as mudanças nos meios de produção com a introdução de novas tecnologias e a precarização nas relações trabalhistas enfatizando os efeitos ocasionados ao trabalhador. A expansão do modo de capitalista de produção a uma escala global, assim como o fluxo de capitais, resultou em alterações nas relações de produção das sociedades e nas relações de trabalho em todo o mundo (Mattoso & Pochmann, 1998). O capitalismo, sob a égide da acumulação flexível, trouxe uma ruptura com o padrão fordista e gerou um modo de trabalho e de vida pautados na flexibilização e na precarização do trabalho. O capital financeiro impôs-se sobre todos os demais empreendimentos do capital, subordinando a esfera produtiva e contaminando todas as suas práticas e os modos de gestão do trabalho (Antunes, 2018). A flexibilização e a precarização nas relações de trabalho determinaram o surgimento de novos formatos para a natureza do emprego (temporário, contrato por tempo determinado, tempo parcial ou variável, interinidade) (Antunes e Alves, 2004; Boltanski e Chiapello, 2009; Castel, 2010). À medida em que os direitos se reduzem, as cobranças por desempenho se intensificam. As pressões para atender às demandas crescentes do mercado tem transformado o ambiente de trabalho em um espaço de adoecimento, sobretudo relacionados a lesões osteomusculares e transtornos mentais. (Antunes, 2018).
We discuss the challenges which the LGBTQ+ communities face in Brazil nowadays during the COVID pandemics.
The present study investigates the reception of the public and the media in three Brazilian theatrical plays which bring as main characters transsexual women: BR Trans (2016), Gisberta (2017) and O evangelho segundo Jesus, Rainha do Céu (2017). The pieces have in common the conflict over security and, in a more comprehensive way, the right to citizenship. The approach of the physical and moral violence undergone by Brazilian transsexuals is exposed on the stage of the theater in order to alert society to the need to review its social role and, consequently, complete disregard for this part of the population. The study seeks to elucidate the social impacts that the invisibility of these queers cause and, above all, how the neglect of the State contributes to the violence and death of these people. In a second moment, it will be presented the reception of the media - both by news television programs and the general press - whilst addressing the three pieces, the impact of censorship which prevented the presentation of the play The Gospel according to Jesus, Queen of Heaven(*) in Rio de Janeiro and the mobilization of artists and social influencers so that it could be held without the patronage of the prefecture which is governed by a protestant pastor.
Lab head

Department
- Departamento de Administração
About Ricardo Rohm
- Ricardo Rohm is Associate Professor at the Departament of Administration, Federal University of Rio de Janeiro. Post Doc Digital Humanities - FAU Erlangen-Nürnberg. Doctor in Administration. Master in Public Administration. Psychologist, and licensed in Education. Interests: Digital Humanities and Media Psychology. Datafication, Production of Subjectivities, Cyberactivism, Leadership , State/Society relations, focusing on the networked society. Classical music and dogs. pep-rohm.facc.ufrj.br