Lab
Mohammad Yousuf's Lab
Institution: University of New Mexico
Department: Department of Communication and Journalism
About the lab
Online Media Engagement Lab is not currently affiliated with any institution. It is an effort led by Mohammad Yousuf to connect researchers from around the world and collaborate on projects examining aspects of online media engagement.
Featured research (1)
This study examines the online niches of English-language newspapers in Bangladesh by analyzing stories and user engagement on the Facebook pages of five highest circulated newspapers. Based on the theory of the niche, this study analyzed data on 17,687 Facebook posts downloaded programmatically. Results indicate that users read these newspapers for in-depth news stories and features on diplomacy, national security, lifestyle, science, technology, and international events. The study identified a gap between what these newspapers offer and what their users want.
Lab head
Department
- Department of Communication and Journalism
About Mohammad Yousuf
- My research interests include big data, online media engagement, strategic management of online media, journalistic use of social media, and media ethics. My research was published or is accepted for publication in prestigious journals including Journalism & Mass Communication Quarterly, Journalism Practice, and Journal of Media Ethics. I also wrote a chapter on media engagement in The Handbook of Communication Engagement. I serve on the editorial board of Newspaper Research Journal. I reviewed manuscripts for many journals including International Journal on Media Management, Journalism & Mass Communication Educator, Journal of Data and Information Quality (ACM-Comp Science), and Journal of Information Policy. I am involved in several interdisciplinary research projects. My partnership with a team of computer science professor and graduate students at the University of Mississippi resulted in over half a dozen conference presentations. We presented at Computation+Journalism, IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, AAAI Conference on Artificial Intelligence, Annual Conference of the International Communication Association, and AEJMC Midwinter Conference. Our research on misleading content resulted in a Google Chrome extension for clickbait detection called BaitBuster. We are currently working on exciting media projects.
