Lab

Mohammad Khalid Azam's Lab


Featured research (7)

Customers tend to form strong bonds with the brands and attach firmly to them, which may eventually impact purchasing intentions and enhance customer loyalty. This study intends to investigate the intellectual structure and existing performance trends of the extant literature on brand attachment. We accomplish this goal by employing a bibliometric analytical toolbox and visualization tools: VOSviewer and Bibliometrix-R. The relevant data were retrieved from the two most prominent and most significant abstract and citation databases, that is, Scopus and Web of Science. This study examines the dataset from several as- pects. It identifies the most prominent authors, the most cited articles and the most relevant journals, hence deciphering the performance of the field. Then, a co-occurrence analysis was conducted, deciphering the field’s intellectual structure. Further, we mention significant implications for practitioners and managers interested in the topic. Finally, we orchestrate future research lines from two aspects, first delineated from recent works and from thematic clusters generated using co-occurrence analysis.
Chatbots are now widely used in the hospitality industry because they offer round-the-clock support, engage clients in human-like dialogue, and lighten the workload of human agents. However, despite being a relevant technology, scholarly research on the application of chatbots in Hospitality and Tourism remains scant and dispersed. The present review employs a bibliometric review approach to synthesize this domain and identify relevant research lines for future academics. This study uses a mixed review methodology that combines the SPAR-4-SLR protocol and bibliometric tools. Using the Scopus database, the authors compiled 164 articles about chatbots in hospitality and tourism research. The data were examined using Vosviewer, Bibliometrix-R and MS-Excel. This review, which tries to comprehend the changes in this domain over the last eight years in terms of prolific writers, most prominent journals, significant issues, and the field's intellectual and social structure, serves as the foundation for research on chatbots in hospitality and tourism. The findings indicate that this field is still in its infancy. To aid researchers in advancing this field of study, this review aims to offer deeper insights for the pursuance of future research.
Purpose This study aims to identify the changes in different selling situations/styles during and post-COVID scenarios. Design/methodology/approach To attain the above-mentioned objective, a qualitative study drawn upon the principles of the theories-in-use approach is conducted. The data were collected through 23 in-depth semistructured interviews, conducted with professional salespeople working at various levels in different industries. The data thus generated was analyzed through open, axial and selective coding, which resulted in three broad categories of changes in professional selling. Findings The findings of the study suggest that though sales jobs are perceived to be similar in nature, but there are differences in how various selling jobs are being performed. The same is the case with the effect of the pandemic on sales jobs. The authors found that every selling style faced a different challenge due to the pandemic and so is the case for the salespeople engaged in the respective selling practice. Originality/value To the best of the authors’ knowledge, this is the first research of its kind that has focused on the differences in various selling styles. Though the recent academic literature on personal selling does manifest the effect of the pandemic. But, in doing so, these studies have presented “personal selling” as an overarching concept encompassing all types of selling and have failed to differentiate between the various nuances of personal selling which include trade selling, technical selling, new-business selling and missionary selling.
Since its inception in the field of organizational learning, ambidexterity has now evolved as a ubiquitous phenomenon, permeating all functional units of an organization. Over the last several years, the investigation of ambidexterity in personal selling and sales management has gained much scholarly attention. This paper aims to conduct a systematic review and synthesize the literature on ambidextrous selling. In doing so, we begin with defining ambidexterity at both organizational and individual levels and delineate the interplay between them. Then, we present and discuss key theories that underpin ambidextrous selling, followed by an in-depth analysis of different themes related to selling ambidexterity. Next, we outline the methodological advancements in ambidextrous selling research. The paper concludes by synthesizing different dimensions of ambidextrous selling as interrelated and overlapping activities that salespeople perform in their daily routines.
The issue of environmental sustainability is still a cause of concern for the industries. Globally, the companies have started to adopt these practices in their operations enabling them to enhance their performance. In this paper, the authors have intended to conduct in-depth review on environmental practices and their impact on firm performance. Various environmental policies that drive firm‟s performance have been identified. This review will enable the academia in developing thorough understanding on environmental sustainability and corporate performance.

Lab head

Mohammad Khalid Azam
Department
  • Department of Business Administration

Members (3)

Abuzar Nomani
  • B.S. Abdur Rahman Crescent Institute of Science & Technology
Mohd Atif Aman
  • Rizvi Education Society
Samantak Chakraborty
  • Indian Institute of Management Ahmedabad
Asif Akhtar
Asif Akhtar
  • Not confirmed yet