Lab

Marketing and Operation Management Research Group

About the lab

Marketing and Operation Management Research Group (M@rkDO)

Featured projects (1)

Featured research (5)

La transferencia tecnológica de los académicos en Portugal: intenciones emprendedoras y creación de USO Resumen La creación de spin-off es un fenómeno que ha centrado la atención de académicos y gestores públicos en los últimos 20 años, dada su contribución al desarrollo económico y social. Nuestro trabajo contribuye a este tópico analizando los factores determinantes de la intención emprendedora en las universidades portuguesas, utilizando una muestra de 228 académicos tomada en marzo de 2019. Los resultados de este estudio muestran que las actitudes y el control percibido son los determinantes de la intención emprendedora. Abstract The creation of spin-off is a phenomenon that has focused the attention of academics and public managers in the last 20 years, given its contribution to economic and social development. Our work contributes to this topic by analyzing the determinants of entrepreneurial intention in Portuguese universities, using a sample of 228 academics taken in March 2019. The results of this study show that attitudes and perceived control are the determinants of intention entrepreneurial.
Academic entrepreneurship has been one of the main research fields over the past 20 years, specifically due to the interest of policy makers in this topic. Initially, this interest focused on the creation of university spin-off (USO) firms; although given the new circumstances of the university and its context, there is a need to steer the research topic toward survival. This is because the simple creation of USOs, without their being able to survive or create value, is useless. This article focuses on one of the determining factors of the success of USOs, as measured by employment and sales growth: the influence of institutional- and ecosystem-level variables. Through a backward sequential process, our results show that the business size and the public support in the field of training and bureaucracy are the main elements that affect success
The promotion of academic entrepreneurship through the creation of university spin-offs (USOs) as a transfer system has been enhanced during the last two decades. This commitment of universities and public policy makers has been based mainly on the use of investments of public funds in universities and the capacity for such investments to create employment and economic growth. In this sense, entrepreneurial skills are one of the strongest determinants of intention. For this reason, the present study proposes the use of the paradigm known as Big Five, which proposes as personality variables those recognized by the acronym OCEAN (openness, conscientiousness, extraversion, agreeableness, and neuroticism) to recognize if they are determinants of entrepreneurial skills and entrepreneurial intent, all through the application of Theory Planed Behavior (TPB). To study the influence of entrepreneurial skills, a self-administrated questionnaire was sent to more than 33,000 Spanish academics. The responses yielded a sample size of 799. The results show that entrepreneurial skills are the prime determinants of attitude and perceived control, and attitude is the decisive factor that determines the intention to go into business. Therefore, investment in training and the cultivation of skills and attitudes constitute the most relevant factors for achieving an increase in the creation of USOs.
In recent years, universities and public authorities have increasingly focused on creating USOs (university spin-offs) as a method of transferring research results to society and of achieving the sustainable development sought by European institutions. However, the success of these policies depends on the appeal of creating a USO for academics. The aim of this research was to examine the relative importance of certain factors that may boost academic entrepreneurship and, therefore, to guide public policies. To do this, a qualitative study was carried out among 42 researchers from Spanish universities and research centres to understand their motivations for creating a USO. A quantitative study was then carried out, based on Conjoint Analysis and with a sample of 1726 academics, to identify the relative importance of six conditions that influence their predisposition to become entrepreneurs. This technique is seldom used in the field of entrepreneurship and, to the best of our knowledge, has never been used before to analyse academic entrepreneurship. The results of the study show that personal economic benefit is clearly the factor that heightens the intention to create a USO the most. Research benefit, CV benefit, support programmes, teaching reduction and personal cost are of lesser importance. The study also concludes that there are few differences according to the academic’s profile.

Lab head

Sergio Rubio
Department
  • Department of Business Management and Sociology

Members (15)

F. Javier Miranda
  • Universidad de Extremadura
Antonio Chamorro
  • Universidad de Extremadura
Maria Isabel Sanchez Hernandez
  • Universidad de Extremadura
Beatriz Jiménez-Parra
  • Universidad de León
M. Mercedes Galan - Ladero
  • Universidad de Extremadura
Clementina Galera Casquet
  • Universidad de Extremadura
Víctor Valero
  • Universidad de Extremadura
Francisco Isidoro Vega Gómez
  • Universidad de Extremadura
María Del Mar García-Galán
María Del Mar García-Galán
  • Not confirmed yet
Francisco Javier
Francisco Javier
  • Not confirmed yet
Pedro Rivero Nieto
Pedro Rivero Nieto
  • Not confirmed yet
Oscar Rodríguez
Oscar Rodríguez
  • Not confirmed yet
Jesús Maestre
Jesús Maestre
  • Not confirmed yet