Featured projects (1)
Processing real marketing problems supports the understanding and practical application of theoretical knowledge in the teaching of service marketing and non-profit marketing courses.
Featured research (2)
The Győr Kids Festival was established to be a free outdoor festival for socially disadvantaged children. The organizers later expanded the festival so it would be longer than 1 day and children could participate in all kinds of programmes including sports, culture, arts and crafts. The festival’s primary target audience were the parents of children 3–14 years old.
- Marketing and Management
About Ida Ercsey
- Ida Ercsey currently works at the Department of Marketing and Management, Széchenyi István University, Gyor. She is interested in research topics: quality of life, eating behavior, value creation of services, transformative services.