#IFM Lab: Interactive Film and Media Research Network

About the lab

The prevalence of interactive digital narratives in all areas from literature to films and from communication to games has resulted in new forms of storytelling. This interactivity is creating new reception practices—transforming readers/viewers into active participants and avid collaborators—and increasing the audience’s contribution, which is deeply affecting the final product’s perception. We are interested in exploring transmedia, intermediality, and interculturality in films and in the media as well as in evaluating the influential role of social media and digital storytelling in global narratives. This lab reunites the Interactive Film and Media community: the IFM Journal and Conference.

Featured projects (1)

On behalf of the organizing committee of “Interactive Film and Media Conference 2021: New Narratives, Racialization, Global Crises, and Social Engagement,” we would like to invite paper presentations examining topics from across the conference’s scope. About the conference: The conference will convene entirely online between August 5 to 7 and jointly hosted by Ryerson University (Canada), The Glasgow School of Art (Scotland), University of Sao Paulo (Brazil), and The University of Texas at Dallas (USA). This year, we will not charge a fee for participation or a paper presentation. Check here: Submission Process: In the first instance, authors should submit an abstract of no more than 500 words outlining the content of the proposed paper and demonstrating how it addresses the themes of the conference. Following an initial review process, selected authors will be invited to submit a presentation paper (3,000 to 5,000 words) and a pre-recorded video. Please fill out the Abstract Submission form available at

Featured research (3)

Digital proceedings for the 2014 INTERACTIVE NARRATIVES, NEW MEDIA AND SOCIAL ENGAGEMENT International Conference, held from October 23-25, 2014, at the Department of Spanish & Portuguese, Victoria College, University of Toronto.
This paper addresses three paradigms in epistemological structures that could serve as preliminary classifications enabling a systematic approach to past and current media phenomena such as hypertext, diagrams and ubiquitous computing. Nonlinearity is discussed by Vilém Flusser in the context of "technical images." In his own approach to go beyond linear text, Flusser and his publisher created a digital version of his book Die Schrift on floppy disk (1987), enabling the reader to jump between chapters or to rewrite the text. Multilinearity is a concept that is revived within the diagrammatology discourse, transcending linearity through topographical ways of reading. Current examples can be found in arts and narratives such as Chris Ware's comics, who uses diagrammatics to blur the lines between the reader and the author. Simultaneity as a technological attribute is essential to current ubiquitous and pervasive technologies and services, and draws heavily on Heideggerian concepts such as readiness-to-hand and background. In this epistemological shift, the information is instantaneously organized according to the user's needs. Each of these epistemological structures offers a different idea about receiving and creating knowledge, information and communication, paving the way for narrative and media strategies that are more and more determined by a 'reader' becoming a 'user' and a 'text' becoming a 'service.'
Snack culture is the new phenomenon that shrinks media cultural products and can be easily shared on social networks of the Internet. Thus, it can be consumed in a reduced amount of time circulating instantly all over the globe. These tiny and snappy materials are changing people's habits, transforming passive viewers into active users, and promoting equal access to all, and requiring no professional skills. Viewers now can also produce cultural and social content in widespread virtual communities (based on the Web 2.0) that are increasingly interactive. This chapter presents and analyses a variety of media snacks that form and circulate as snack culture; it also elucidates some of those current changes that are shaping today's relationship between society and media.

Lab head

Hudson Moura
About Hudson Moura
  • Hudson Moura is currently writing a book on refugees in films. While the media landscape is saturated with images and stories emphasizing refugee struggles, very little scholarship in aesthetics and philosophy have sought to analyze and understand this contemporary narrative phenomenon. This study focuses on the consistencies and patterns in the refugee filmic experience. Also, he works on film interactivity, snack culture, and Brazilian culture of hunger. Site:

Members (5)

Anna Wiehl
  • University of Bayreuth
Sonia Regina Soares da Cunha
  • São Paulo State Technological College
Stefano Odorico
  • Technological University of the Shannon
Irina Lyubchenko
  • George Brown College
Adriano Carvalho Araujo e Sousa
  • Universidade Federal de São Carlos