Lab

Business and Collective Intelligence Lab

Institution: Roma Tre University

About the lab

Our research originates from the idea that everything is connected: people, information, events. A way to make sense of these connections is to look at them through the lenses of Social Network Analysis and Text Mining, supported by Machine Learning methods. The combination of these methodologies opens up unprecedented opportunities to develop business analytics, make sense of big data, read the collective mind and discover emergent trends and behaviors. We put together large-scale data analytics with the consideration of social contexts. Our research is business-oriented and devoted to supporting managers in their strategic decisions. Among other things, we specialize in brand management, organizational communication and behavior, and innovation management.
Website: bcintelligence.org

Featured research (45)

How does technological interdependence affect innovation? We address this question by examining the influence of neighbors' innovativeness and the structure of the innovators' network on a sector's capacity to develop new technologies. We study these two dimensions of technological interdependence by applying novel methods of text mining and network analysis to the documents of 6.5 million patents granted by the United States Patent and Trademark Office (USPTO) between 1976 and 2021. We find that, in the long run, the influence of network linkages is as important as that of neighbor innovativeness. In the short run, however, positive shocks to neighbor innovativeness yield relatively rapid effects, while the impact of shocks strengthening network linkages manifests with delay, even though lasts longer. Our analysis also highlights that patent text contains a wealth of information often not captured by traditional innovation metrics, such as patent citations.
This paper responds to a commentary by Neal (2024) regarding the Distinctiveness centrality metrics introduced by Fronzetti Colladon and Naldi (2020). Distinctiveness centrality offers a novel reinterpretation of degree centrality, particularly emphasizing the significance of direct connections to loosely connected peers within (social) networks. This response paper presents a more comprehensive analysis of the correlation between Distinctiveness and the Beta and Gamma measures. All five Distinctiveness measures are considered, as well as a more meaningful range of the α parameter and different network topologies, distinguishing between weighted and unweighted networks. Findings indicate significant variability in correlations, supporting the viability of Distinctiveness as alternative or complementary metrics within social network analysis. Moreover, the paper presents computational complexity analysis and simplified R code for practical implementation. Encouraging initial findings suggest potential applications in diverse domains, inviting further exploration and comparative analyses.
This paper presents a new decision support system offered for an in-depth analysis of semantic networks, which can provide insights for a better exploration of a brand's image and the improvement of its connectivity. In terms of network analysis, we show that this goal is achieved by solving an extended version of the Maximum Betweenness Improvement problem, which includes the possibility of considering adversarial nodes, constrained budgets, and weighted networks-where connectivity improvement can be obtained by adding links or increasing the weight of existing connections. Our contribution includes a new algorithmic framework and the integration of this framework into a software system called Brand Network Booster (BNB), which supports brand connectivity evaluation and improvement. We present this new system together with three case studies, and we also discuss its performance. Our tool and approach are valuable to both network scholars and in facilitating strategic decision-making processes for marketing and communication managers across various sectors, be it public or private.

Lab head

Andrea Fronzetti Colladon
Department
  • Department of Civil, Computer Science and Aeronautical Technologies Engineering
About Andrea Fronzetti Colladon
  • http://orcid.org/0000-0002-5348-9722

Members (7)

Fabrizio Montecchiani
  • University of Perugia
Francesca Grippa
  • Northeastern University
Lorenzo Tiacci
  • University of Perugia
Laura Toschi
  • University of Bologna
Luca Petruzzellis
  • University of Bari Aldo Moro
Ludovica Segneri
  • University of Perugia
Roberto Vestrelli
  • University of Perugia