The EUrASEANs journal on global socio-economic dynamics

Published by International College Suan Sunandha Rajabhat University
Online ISSN: 2539-5645
Publications
Article
This paper is dedicated to one of the most urgent topics nowadays – COVID-19 – and how this virus has affected the international business environment. More specifically, we have studied the impact of COVID-19 on the economy of Thailand and the ASEAN community as well as on the global economy as a whole. In this research we analyze the early stage of this virus spreading in the region on the basis of statistical data obtained from the respected information databases. The Covid-19 pandemic is a stark reminder of the ongoing challenge of emerging and reemerging infectious pathogens. It calls for constant surveillance, prompt diagnostics, and robust research to understand the biology of new organisms and our susceptibilities to them. As practice shows, it takes months and even years until we fully grasp the whole picture of the disease and the global damages it has caused.
 
Article
This paper intends to examine the importance of knowledge management in increasing the competitive advantage of organizations during the COVID-19 pandemic. This paper also tackles the degree of acceptance of advanced technology in Lebanon overall. The surveys were circulated among 1,000 executives in diverse industries across the country. The total of 246 questionnaires was completed, with the response rate of 24.6% from the total population. The results of our study demonstrate how considering the significance of knowledge management will help organizations to be successful during the pandemic, namely, by improving strategic management decisions, taking into consideration long-run performance of the company and achieving organizational objectives. Our results also show that technology as such is most welcome in Lebanon, however, only a few organizations have been actually planning to invest in it due to the economic conditions that Lebanon is going through along with the currency freefall. Finally, the study shows the need for cooperation and social capital features among community organizations.
 
Measurement methods and data sources for developing the questions by researcher
Representative Samples classified by Small and Medium enterprises (SMEs) that manufacture coconut sugar, Bang Khonthi District, Samut Songkhram Province (Source: Office of Small and Medium Enterprises Promotion, 2018)
Innovations and technologies of analyzed Sugar Coconut SMEs -1
Innovations and technologies of analyzed Sugar Coconut SMEs -2
Article
The objective of this research is to study the level of startups’ creative innovations and business performance under the national programme Thailand 4.0. The research is using mixed methods, and the population of this study consists of entrepreneurs and executives, including those who are directly participating in the development of creative innovations in Thailand. The research findings indicate that there are three main variables of creative innovation, namely: (1) Learning Innovation, (2) Communication Innovation, and (3) Operational Support Innovation. The Communication Innovation was ranked No. 1 as it has the highest mean (x̄ = 4.29, S.D. = 0.51) while the 2nd rank was assigned to Learning Innovation with the highest mean (x̄ = 4.25, S.D. = 0.51), the 3rd rank got Operational Support Innovation with the highest mean (x̄ = 4.22, S.D. = 0.55), all variables were found to be statistically significant.
 
Article
The next era or 4.0 age are frequent buzzwords today. Human potential and human skills are the key to invention of new things through new knowledge generation and having great impact on the whole society at the end. People are increasingly concerned with their living and working in the time of big changes that require appropriate change management skills and overall flexibility. It is not easy to adapt to all of the global upcoming changes. Exploring the issue of how people adapt to these quick changes and thus change themselves gives us an opportunity to understand and develop future HR competitive strategy. In this paper the authors discuss the specificity of the next-generation jobs and the variety of skills needed for them. Comparative analysis carried out among ASEAN countries is presented. It takes into consideration not only the proximity of these countries’ location in relation to each other but also the peculiar factors of their economic development.
 
Measurement methods and data sources for developing the questions by researcher
Representative Samples classified by Small and Medium enterprises (SMEs) that manufacture coconut sugar, Bang Khonthi District, Samut Songkhram Province (Source: Office of Small and Medium Enterprises Promotion, 2018)
Innovations and technologies of analyzed Sugar Coconut SMEs -1
Innovations and technologies of analyzed Sugar Coconut SMEs -2
Article
The objective of the research titled ‘Innovation and Technology of Small and Medium Enterprises (SMEs) in Coconut Sugar Business in Thailand 4.0’ is to study the level of innovation and technology of Small and Medium Enterprises (SMEs) in the coconut sugar business in Samut Songkhram Province. This research is the Mixed Methods Research and the populations of this research consisted of entrepreneurs and executives as well as those who engage in the development of innovation and technology of Small and Medium Enterprises (SMEs) in the coconut sugar business in Samut Songkhram Province.The results showed that SMEs’ innovation and technology consisted of 3components including Innovation and Technology in Learning, Innovation and Technology in Communication and Innovation and Technology in Operational Support. Innovation and Technology in Communication was ranked as No. 1with the highest Mean, it was found that there are 3 areas of innovation and technology to be studied, including Innovation and Technology in Learning, Innovation and Technology in Communication and Innovation and Technology in Operational Support. Based on the data analysis for the rating scale on the innovation and technology, it was found that the rating scale on communication was ranked as No. 1 with the highest Mean (x̄= 4.40S.D. = 0.43), No. 2 was the innovation and technology in learning with the highest Mean (x̄= 4.38 S.D. = 0.44) and No. 3 was the innovation and technology on operational support with the highest Mean (x̄= 4.33 S.D. = .047). All variables are statistically significant influences.
 
Test results on Cranbach's Alpha scales (Source: made by the authors)
Results of the AMOS analysis
Results estimated by bootstrap, N = 1000.
Article
4G services open the door for conversation and data communications by means of high-speed mobile connection. However, the actual use of the 4G speeds is still below expectations. Therefore, it is important to understand the interaction of factors involved in the adoption of this technology. Previous studies have shown that such variables as convenience, efficient service quality and variety of services, perceived value and price are important factors in the course of 4G technology adoption. In this study, the authors examine the impact of these factors on own sample of the 4G service users. Our research results demonstrate that: 1) price, convenience and varied services are important predictors of value perception; 2) there is a relationship between diversity of services and the sense of value mediated by convenience and 3) perceived value has a strong relationship with the intention to buy.
 
Article
A well-functioning financial sector in developing countries is extremely important for economic development. This requires local institutions, which originally were often state-controlled, but gradually non-state actors conquered the financial market. Recently the growing importance of alternative forms of finance in many African countries has become remarkable. Although often created by donors, their role changed when financial inclusion, economic liberalisation and decentralization became more important. Microfinance institutions started to compete with banks by also offering a broad range of services (loans, savings, transfers, accounts, insurance). This is a frugal innovation (less regulated financial institutions compete with regulated ones at a lower cost). Meanwhile, mobile payment revolution has been taking place in Africa and other developing regions. This article analyzes these developments and suggests that these new financial technologies contribute substantially to the 4th industrial revolution in the third world countries. Financial resources that become more available replaces development initiatives and allows developing countries finance industrial and agricultural revolutions with local money. We will deal in detail with one example – the role of M-Pesa in helping people to be 'financially included' and trying to learn from their experience with customer satisfaction for other countries.
 
Article
Nowadays various kinds of information and communication technologies are playing a vital role in every sector of society and economy, including in education. Most education institutions use these innovative technologies in assisting the management and provision of information, supporting instruction as well as facilitating learners in their access to academic sources and other exchanges of knowledge and communication. The purposes of this research are to study the related factors and then to provide guidelines on using M-learning for instructional purposes more effectively than with traditional classroom instruction. Our sample includes 400 students and the key research tool is questionnaire. The research findings point out that the factors affecting the acceptance of M-learning include the perceived ease of use of the application, attractiveness of the lessons contents, and the quality of the Internet connection. It can be concluded that the most important factors motivating this kind of technology acceptance for instructional purposes are the development of attractive contents within the application, and the quality of the applied information technologies, including the Internet system. Together they attract learners to use this application and thus increase their learning achievements.
 
-CFA results (normalized) (Source: authors' own analysis of the research data via SPSS 22.0)
Results of testing the components of the scale (Source: authors' own analysis of the research data via SPSS 22.0)
Results of estimating causal relationship between SMEs characteristics and bank credit accessibility (Source: authors' own analysis of the research data via SPSS 22.0)
Results estimated by bootstrap with N = 1000 (Source: authors' own analysis of the research data via SPSS 22.0)
Article
This study examines the impact of firm characteristics on SMEs' access to bank crediting. The study used primary data taken from a survey questionnaire of 269 SMEs that collected credit-related data concerning SMEs. Regression analysis is applied to identify the factors affecting the accessibility of bank credits. SPSS 22.0 software was used for further analysis. The results show that the characteristics of business affecting the ability to access bank credit include: enterprise's location, equity, business plan, collateral, project value and firm tax number. The factors of business plan and project value are the two most influential ones.
 
Article
Today’s system of accounting does not contain sufficient volumes of information about environmental incomes and losses of organizations, therefore, it is nearly impossible to evaluate precisely the efficiency of environmental actions taken and environmental protection systems being implemented in order to maintain and/or increase the environmental balance. One of the key elements in the mechanism increasing the quality of economic performance is the system of environmental accounting. This study explains both theory and methodology of environmental accounting and also determines its role and place within the system of existing types of accounting and reporting in accordance with the IFRS requirements and also Kyoto Protocol. The presented here organizational economic mechanism of environmental accounting allows implementing the latter at concrete enterprises so that to promote and support more efficient managerial decision-making.
 
Article
The objectives of this classroom action research were to enhance students’ mathematical achievement and to survey students’ satisfaction in learning by using flipped classroom. The participants were 32 grade 11 students who enrolled in the second semester of the academic year 2019 at a high school. The topic used in this study was Vectors in Three Dimensions. The instruments were 7 lesson plans, achievement test and satisfaction survey. Learning management by using flipped classroom comprised 3 steps: 1) before class, students studied online learning through video clips, handouts and quizzes, 2) during class, teacher reviewed key concepts and students discussed the contents that they had studied from home, solved harder problems, and got individual help from teacher and 3) additional skills or extended knowledge. Data were collected from pretest, posttest, and satisfaction survey. Data were analyzed by using Effectiveness Index, mean, percentage, mode, and standard deviation. The results showed that: 1) the Effectiveness Index of the flipped classroom was 0.8 which revealed that students’ achievement was increased 0.8 from the beginning and 2) students’ satisfactions in three categories: students’ understanding category, learning activities category, and learning atmosphere category by using flipped classroom were at satisfied, satisfied, and very satisfied, respectively.
 
Article
Nowadays, the innovation ability has become an important indicator to measure the viability and competitiveness of enterprises. An open innovation is an important strategic component of enterprises’ innovative development. This paper, stemming from the enterprise's external technology acquisition breadth in inbound open innovations, with the extent of industry prosperity as a regulated variable, has selected 255 enterprise from three different manufacturing industry, including medicine, electronics and basic chemical engineering, to study the impact of external technology acquisition on the efficiency of enterprise's technological innovations. The results show that the external technology acquisition has a positive effect on the efficiency of enterprise's technological innovations, and choosing various ways to acquire external technologies more actively is conducive to the improvement in the efficiency of enterprise's technological innovations.
 
Article
This paper investigates the sophisticated essence of mergers and acquisitions (M&A) as a source of business restructuring in the industrial world, including manufacturing and service industries. It presents the picture of assumed purposes and conditions for such M&As and the outright benefits of M&As for businesses. The authors consider the characteristics, trends as well as success cases in the M&As field. Several research methodologies are implemented to analyze the business environment and identify the goals and the strategies to be developed for the purposes of M&As on the basis of comparative analysis of the successful real-life examples of M&As.
 
Article
The article deals with the OECD migration policy, namely, its strong points that were revealed during the last 20 years. The author also explains how OECD migration policy responds to technological, economic, and social challenges. In effective adaptation of foreign migrants the principal role is mainly assigned to monitoring of the OECD member states. The outstanding practices of the latter turned out to be highly important for shaping the migration policies of other countries. The article is also dealing with the examples of labor migrants’ adaptation to the OECD labor market, particularly, bottleneck vacancies analysis of the Nordic countries, Baltic States, and Central Eastern Europe. Institutions, traditions and employability are extremely important parameters for migrants’ adaptation at the new for them labor markets.
 
Article
The use of GIS software is helping to digitize databases for government purposes at all levels. The article provides an example of the GIS software application for assessing the availability of basic socioeconomic services for the residents of Kon Kuong, Nghe An. The article focuses on the analysis of the role of factors influencing the availability of public services in the Kon Kuong region of NgheAn province based on the analytical hierarchy processing (AHP) method. A map of the availability of socioeconomic services for the Kon Kuong area has been digitized using the ArcGIS software, version 10.5. The map of the availability of socioeconomic services would allow political decision-makers to develop plans for the development of the region through minimization of the imbalances in access to public services among the population. The results of the study are applicable to not only Vietnam, but also to other countries and regions willing to assess the level of population access to public services.
 
Article
The goal of this research was to study about quality management format across sub-district administrative organization by interview using structured in-depth questionnaires format as a tool for collecting data from executives and other managers in total of 125 people. The sample groups were specifically chosen from 10 of Khaerai Sub-district Administration Organization. Data were analyzed by using score from the questionnaires and findings a percentage of full score. The result showed the essential element of a concept idea in Quality management Format across the organization of Sub-District administrative Organization namely 1) Leadership: 100 percent of executives and managers who had a good score in behavior or leading role affected to the organization. Leader had to know how to make idealistic and creative decision with a clear objective. A good leader had to work justly and be responsible when providing service and devote to the public that affect the whole society. 2) Training, 97.6 percent showed that there should be a training at least once a month. 92 percent gained more knowledge and understanding in particular topic from the training. 93.6 percent showed that the best and suitable training for organization was with tools or personal direct training emphasized on WALK Rally model and learning from the real situations. 3) Structure: there should have the direct command that supported service people. The practical organization should have to provide individual for the right job with effective communication. 4) Communication: Crucial to organization and service. That drove the management forward and acted as a tool to future success. 5) Rewarding: 100 percent result showed that there should be rewarding criterion or request for employees who showed diligence, endurance, and responsibility to one’s duty 6) Evaluation process affected 96 percent of the service and organization development in improving working potential of the organization In conclusion, executives and manager of Khaerai Sub-district Administration Organization commented and proposed on the 6 main element of Quality management Format across Sub-District Administrative Organization have the highest score in the questionnaire.
 
Article
Thai public sector always described as a highly centralized system, with an inflexible hierarchical structure and high levels of formal relationships channeling its communications through public enterprises and institutions. Even establishing the local administration system as an approach of decentralization, is still highly connected and governed by the central government. On the other hand, innovation in public sector studies and application in last two decades gained much interest from scholars, practitioners and even leaders and policy makers as an approach to enhance public sector efficiency and effectiveness. Accordingly, this study aims to explore innovation in the public sector in Thesaban Mueang Phetchabun Thailand. It can represent the public sector in Thailand on a larger scale. The study evaluates the laws, structures and dynamics that constitute the framework of the local administration system. Furthermore, it explores the main constraints on innovation within the system. To develop and support the argument, which emerges from the literature review, this study employs qualitative research methods, namely interviews, as a method to collect data from various informants working in and/or with the public sector. The results of the study indicated that the innovative administration implemented by local administrative organization was distinct and different from each other based on its own main mission. Specifically, while the top-down innovation was implemented by big local administrative organizations. The initiating process comprised three steps. First, there were meetings among involved personnel. After that, there was an attempt to network with external organizations. Finally, there were processes of monitoring and follow-up evaluation as well as the establishment of learning center. Concerning factors in relation to initiating processes, they comprised six factors which included leadership for change, corporate culture, knowledge and competency of practitioners, public participation, supports from external organizations, and social capitals.
 
Article
This research explores the gap in the management of lessons learned (MLL) in an Information Technology project (IT), validating a model (named Target) with the support of wiki platform in a medium-sized company in the IT industry. This model supports the following MLL processes: awareness, collection, verification, storage, dissemination and reuse. This study adopts the paradigm of the Design Science Research and the Technical Action Research method to instantiate the Target model in the implementation phase of an IT project. The practical implications can be seen in the company's learning to introduce the MLL, improve design productivity, increase employee collaboration and better disseminate knowledge.
 
Article
In this article changing trends and newer challenges at the global market in the context of a well-structured and well-established business. One of the most topical trends for today is to have the most efficient information system technology available for your business. The world is bursting with different kinds of information. But a well-designed information system will always help strategic planners in selecting and using proper information in the course of decision-making. Recent studies showed rapid growth of e-businesses across the world. Internet as an information-rich resource that to a large extent predetermines communication ways and means today, thus making all other functions much easier for organizations of all sizes and sectors. Healthcare industry is no different in this regard. The quicker any organization can adopt the integrated use of internet, the more efficient it will become.
 
-Results of the CFA scale (Source: authors' own construction)
Results of testing the components
Causal relationship between the factors
Results estimated by bootstrap with N = 1000
Article
Many people join social networks to interact with each other. The research shows that there are at least 3 key factors affecting the behavior of people who are viewing ads on social networks. The survey of 317 customers in Ho Chi Minh City has determined the following three groups of factors: (1) Attitudes towards ads on social networks (Relevance of advertising on social networks, Trust with social networks, Trust with an advertising brand); (2) Subjective standards while viewing ads on social networks; (3) The ability to control the perceived behavior while viewing ads on social networks.
 
Article
This research on the competitive advantages’ effects on firm performance had the primary objective to examine the causal factors of competitive advantage that influence the performance of startups in Thailand. This research employed mixed methods that encompassed conducting both qualitative and quantitative research and analyzing data through the use of structural equation modeling (SEM). From the obtained results, it becomes evident that: technological capability (TNCB) had a positive direct influence on competitive advantage (CPAD) with the effect size of 0.34; interorganizational collaboration (IOCB) had a positive direct influence on competitive advantage (CPAD) with the effect size of 0.22; and competitive advantage (CPAD) had a positive direct influence on startup firm performance (STUFP) with the effect size of 0.22, at the significance level of 0.01.
 
Article
The purpose of this study is to determine whether there is a relationship between financial behavior based on income, financial literacy and a personal lifestyle. This study uses primary data through a data collection process by distributing questionnaires online (using Google Forms) among the total of 50 respondents. The data analysis technique used here is SPSS, version 25. The results of this study indicate that there is a significant positive effect between financial literacy variables and financial behavior. Meanwhile, income and lifestyle variables seem to have no influence on financial behavior.
 
-The proposed research model (made by co-authors)
-Results of a calibrated structural model (via SEM). (Source: Calculated and designed by the authors)
Summary of the descriptive statistics (Source: Summary of the replies provided by the authors)
Summary on reliability and total variance of the extracting scales
Results of bootstrap estimations, N = 1000 (Source: Calculated by the authors)
Article
The study determines the influence of transaction costs, favorable conditions, hedonic motivation, security awareness, social influence and beliefs, expected performance and trust as significant factors affecting the intention to use mobile banking services. The results of the study show that the statistically significant relations of these factors, from the highest to the lowest, are as follows: favorable conditions, hedonic motivation, the value of transaction costs, security awareness, social influence and beliefs, and finally, the expected performance.
 
Article
The study aims to identify the main factors affecting the motivation of officials and employees at the Vietnam National University of Forestry, Southern Campus. The research team collected primary data through the survey of 215 officials working at Vietnam National University of Forestry, Southern Campus. The research methods used are descriptive statistics, exploratory factor analysis (EFA), scale test (Cronbach’s Alpha), regression correlation analysis, and testing of the research hypotheses. As a result, 5 factors have been found to be affecting employees' working motivation, including: promotion opportunities and career development; wages, bonuses and benefits, stable jobs; leader; friendship colleague. On this basis, the study proposes a number of recommendations to improve the motivation of school officials.
 
Article
The purpose of this article is to study the factors that affect the participation in management of community waste. Studying the factors affecting community participation in waste management might become a way to find how to manage wastes in the community of the Khaerai Sub-district, Katumban District, Samutsakorn Province of Thailand. This research is designed as a mixed research, that is, both qualitative and quantitative. The tools used to collect quantitative and qualitative data were as follows: 1) The tool used in quantitative collection is a questionnaire divided into 4 sections as follows. Part 1: Analysis of public data on the Khaerai Sub-district Administration Organization. Part 2: Analysis of knowledge on waste management in the community of Khaerai Sub-district. Part 3: Analysis of the factors affecting people’s participation in waste management in the sub-district in question. Part 4: Analysis of household solid waste management in Khaerai Sub-district. 2) Tools used for collection of qualitative data included observations and in-depth interviews on the issues related to community’s involvement in waste management. Our research results demonstrate that most of the people in the sub-district in question are involved in reducing the volume of household waste. They always participate in separation of waste types before disposing them. The study on the solid waste management system of Khaerai Sub-district Administration Organization found that the Administration applies comprehensive community waste management, integrated with waste management. To manage the garbage at its source, dividing the garbage into four categories is used (thus, there are four cans). This helps collecting solid waste more efficiently and thus reduce the contamination of that waste that potentially can be reused. The focus should be maintained on waste sorting and also on organization of the related projects and activities. Additional measures may include providing a new waste facility for future solid waste and also promoting more ways to get rid of waste at its source. Using the participatory principles in waste management gives people more freedom in options’ selection, and this, in its turn, may boost the efficiency of waste collection and waste management overall.
 
Article
This research on the factors affecting management of the aging workforce in Kho Wang, Yasothon Province aims to: 1) study the factors affecting management of the aging workforce; and 2) provide guidelines on management of the aging workforce at Kho Wang District, Yasothon Province. This is a qualitative research in which data are derived from literature review in various forms such as text books, research papers, academic materials as well as specialized journals and magazines. Content analysis has been selected as a research methodology, and data presentation is descriptive in nature. The results show that transformation leadership style and management of diversity are important factors that provide positive effects on management of the aging workforce in Amphoe Kho Wang, Yasothon Province. The changing structure of population towards aging society produces a severe shortage at the labor market. As a result, there are less young people joining the workplace. Thus, every organization has to deal with the situation when it lacks employees. Therefore, appropriate management of elderly workforce becomes a challenging issue in HR management for the near future. Firms should be able to use the skills, knowledge, capacity, expertise as well as accumulated experience from the older workers in order to benefit their own organizations.
 
Article
This paper is devoted to the issues of risk assessment and mitigation strategies. It also presents an academic adaptation of the comprehensive business expansion plan comprising of a business model, human resource planning, projected financial statements, marketing and sales plans developed and implemented by the Phenix Construction Technologies Company for African markets in the capacity of general and regional management experience of the company during 2014-2016.
 
Article
The paper presents the authors’ estimations according to the scoring modeling techniques; also, internationally spread models of bankruptcy forecasting are systematized. Advantages and disadvantages of dynamic modelling methods as applied to financial condition assessment are presented here. Methodological problems of financial modelling are explained here in detail. Regression, logit-regression and discriminant models are built on the basis of data on the Rosselkhozbank and Sberbank of Russia regulations, taking into account the agrarian specifics of organizations and regional specificity of the Omsk region. An attempt has been made to balance the simplicity of calculations and the accuracy of predictions. Graphs, to be used for express analysis, are constructed on the basis of two core financial indicators.
 
Article
This research had an objective to study the agricultural export quality standards in the case of exporting tubtimjun rose apple from Ratchaburi province, Thailand. This is a qualitative research with the sample of 9 experts in different but related fields which are agriculture, exporting and R&D. The experts were chosen by means of purposive sampling and the tool used for collecting data was indepth interview. Our founding is that the agricultural export quality standard in what concerns exporting tubtimjun rose apple from Ratchaburi province, Thailand to China can be divided into 10 aspects which together cover the following: the bottomline quality of tubtimjun rose apple which has 9 indicators, tubtimjun rose apple examination which has 3 indicators, defects of the tubtimjun rose apple which has 2 main indicators and 12 minor indicators, harvesting period after blooming which has 3 indicators, size and the amount of tubtimjun rose apple per kilogram which has 4 indicators, size and weight per tubtimjun rose apple which has 4 indicators, temperature of the storage location which has 3 indicators, deviation in the tubtimjun roseapple size when packaged which has 2 indicators, tubtimjun rose apple’s container which has 7 main indicators and 7 minor indicators, and packaging which has 9 indicators.
 
Article
Basing on the secondary data collected from the General Statistics Office of Viet Nam, this article describes the actual situation in Vietnamese agricultural sector through the contribution of agriculture to the economic growth and GDP of Vietnam, the export value of agricultural sector in the total export value of Vietnam, labor productivity of the agricultural sector and investments in the agricultural sector. Beside many achievements, the agricultural sector is currently facing a lot of challenging issues: (a) labor productivity is still low; (b) the use of funds is inefficient although capital investment in agriculture increased rapidly over the years; (c) the growth rate of agricultural sector is still low due to small-scale production; (e) disease issues, sanitary and phytosanitary safety; (f) food safety, (g) environmental pollution from cultivation and livestock farming have not been strictly controlled. Stemming from all these facts, this article proposes some recommendations which can contribute to overcoming the problems and developing the agricultural sector in the future.
 
Article
The article explores the issues of innovation in the area of agriculture of the Russian Federation. The specifics of the industry and the importance of innovations in this area for the state and the involved enterprises are determined. In addition to studying theoretical aspects, special attention is paid to the analysis of the recent statistics related to the current state of this industry: on enterprises introducing innovations, the volume of innovative products, the amount of innovation costs of organizations, etc. The key difficulties and trends in the area of innovation in the agroindustrial complex of the country are also identified. As a result of this study, a conclusion is formulated concerning the effectiveness of the implementation of the innovative component in the production, organizational and other areas of enterprise activities along with some recommendations developed to strengthen the innovative development of enterprises in the sector in question.
 
Article
The purpose of this study is to examine service quality and customer satisfaction in tourism management from the customer’s perspective, and also to explore how perceived service quality affects customer satisfaction and loyalty-related behavior towards airlines, and whether the factors affecting service quality, customer satisfaction, and loyalty differ between full-service and low-cost airlines. A critical review of the related literature reveals that the airline industry has been struggling with many challenges: cutting costs, managing fluctuating demand, keeping up with tight quality requirements while trying to maintain superior services and satisfy the needs of various customer groups. The data has been collected through questionnaires based on the previous research. 89 surveys have been completed by the passengers who traveled by air in the previous three months. Traditional airlines’ passengers have significantly higher perceived service quality and customer satisfaction. However, there is no significant difference in loyalty-related behavior. Overall, service quality has a significant influence on customer satisfaction for both traditional and low-cost airlines. However, the effect of service quality on behavioral intentions is only significant for traditional airlines. The results suggest that management of traditional and low-cost airlines should maintain service quality as it affects customer satisfaction.
 
Article
Airline companies today are faced with various challenges such as cutting price, managing fluctuating demand, and meeting quality requirements. In addition to these issues, intense competition in the global airline industry has intensified the importance of customer perception of service quality. Numerous studies demonstrate the dependence of airline’s market share, revenues, positive word of mouth, and customer retention on consumer perception of service quality, and in turn, on customer satisfaction and loyalty. This paper explains the relationship between service quality, satisfaction and passenger behavior for full-services airlines operating in Thailand. The survey questionnaire was designed and administered to 110 respondents who all were passengers of these airlines. Our four hypotheses concerned such variables as service quality and passenger satisfaction, satisfaction and word of mouth, satisfaction and repurchase intention, and satisfaction and feedback. SERVPERF was used as the key instrument in our analysis. Top managers of full-service airlines often tend to disregard high priority of quality components. Thus, they should be more aware of the importance of service quality and passenger’s satisfaction in determining the behavioral intentions of passengers.
 
Article
The objective of this research is to study the Pracharath policy or People-State Partnership Model and poverty alleviation in Thailand. The research results show that in order to reduce poverty there must be a solution for all of the interrelated poverty conditions in the structural system. The solutions stemming from individual projects such as a moratorium, village funds, the Bank of the Poor etc. can be used only on a short-term basis. At the same time, socioeconomic structural reformation must be carried out. National development based on foreign investment and trade must be redirected towards human development, employment, resources’ development, and domestic market development. There is an obvious need to boost the potential and open up more opportunities for the poor, expand the tax base, develop social protection system for the most needy ones, encourage the initiation of welfare funds by communities and decentralization with the responsive budgets on the side of local authorities in order to provide better allocation of the funds concerning resource and environmental management under the local community rights.
 
Article
This paper considers the strategical issues of the Amazon.com development, presenting in detail the strategic analysis of external and internal business environment of this company in its current situation, suggesting also the alternative strategy for the future.
 
Article
Internal marketing is considered as an academic, scientific, and commercial knowledge of improving the level of customer satisfaction. This branch of marketing science is largely influenced by quality management and service marketing, which emphasizes the importance and necessity of creating quality throughout the service delivery process. This field of marketing science discusses the relationship between the customers and internal suppliers of the organization (employees) in creating value for foreign customers, this can be appeared as a chain of value and a tool for developing the quality of products and services and inter-organizational and outsourced interactions within the organization (Ling, 2000). Today, domestic marketing is known as a strategy to improve the performance of the organization. Related studies in this realm show that internal marketing activities will improve the organization’s competitiveness and enhance competency through empowering and motivating employees. Despite the expansion of this concept in the marketing literature, practically little use has been made of it. The internal marketing argument is that the first customers of each organization are its employees. By examining the factors affecting internal marketing, it is clear that there are many factors that affect domestic marketing. Over the past 20 years, many models have evolved from domestic marketing. In this article 12 models of them will be covered in detail. Then, in the end, they will be criticized, and these models will be examined.
 
Article
The purpose of this study is to investigate and compare TOEIC scores before and after applying Kahoot! as a remedial teaching tool on the sample of 180 (6 groups, 30 students each group) first-year students enrolled on the Airline Business Program in the International College, Suan Sunandha Rajabhat University. The research instruments in this study were TOEIC test and all questions on Kahoot! to improve students’ skills in TOEIC test reading section. The researcher applied Kahoot! at the end of 15 classes, 15-20 minutes each class. The researcher analyzed students’ TOEIC scores before and after applying Kahoot! as a remedial teaching tool by calculating TOEIC scores and percentage. The findings show that all average scores in the semester 1/2018 were higher than the score in semester 3/2017 which the score in listening section was more than the one in the reading section. Similarly, in each group, the average score in semester 1/2018 was higher than the score in semester 3/2017 while the score in listening section was more than the one in reading section. Generally, students’ TOEIC scores before applying Kahoot! were higher than after applying Kahoot!. The percentage of difference score before and after employing Kahoot! in the reading section was more than in the listening section. The group that obtained the highest percentage of difference score was group 6, followed by groups 5, 2, 4, 3 and 1, respectively. In part of the listening section, the group that obtained the highest percentage of difference score was group 4, followed by groups 6, 2, 5, 3 and 1, respectively. In part of the reading section, the group that obtained the highest percentage of difference score was group 5, followed by groups 6, 3, 2, 4 and 1, respectively. From Kahoot! score results, the researcher found that the average score, including the percentage of correct answers on Kahoot! tends to get higher. Therefore, lecturers should promote and develop students’ TOEIC test-taking skills in part of its listening and reading sections by means of integrating Kahoot! or other active learning strategies in the everyday classroom.
 
Article
The study examines the relationship among perceived performance appraisals (PA) and retaining employees in Lebanese banks from a human resources management (HRM) viewpoint. As a consequence of regulatory demands and high levels of employee turnover, improvements are urgently required in Lebanon. The study explores the effects of perceived PA effectiveness on the employees in Lebanese banking sector and in particular explores the complexity of partnership between basic PA successful elements (targets, requirements, expectations, source and input and frequency) and the purposes of employee turnover. For data collection, a questionnaire has been distributed over 201 respondents. The obtained data has been then analyzed using SPSS. The results reveal that the expected efficacy of PA in Lebanese banking has a detrimental connection to the goals of employee turnover. Multiple linear regression (MLR) reveals the substantial intention for employee turnover within the banking industry as Lebanon as a feedback aspect of PA. Structural equation modeling (SEM) results show that three components of PA accounted for 37% of the improvement in workers purpose. The findings indicate that increased understanding of the PA systems will help to minimize the turnover intention.
 
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The purposes of this study have been to explore financial literacy, mathematics literacy, and also the attitude towards the use of fintech smartphone apps among the students and alumni of the International College, Suan Sunandha Rajabhat University (Bangkok, Thailand). The stratified random sampling was employed in this study on the sample consisting of 273 units. The research finding reveal that 72.6% of the respondents possess the moderate level of knowledge and skills in financial literacy and in mathematics, while 4.5% of them have such skills at high level and 20.4% — at low level. The attitude among the students and alumni of the International College towards the use of fintech smartphone applications was divided into five areas. These were the ability and limitation, accuracy, safety, convenience and worthiness. The research findings reveal that the attitudes among the surveyed students and alumni were not much different. This was, most probably, because the sample units were in the same group of the generation Y (16-35 y.o.). This age group is using smartphones all the time and they are well familiar with many applications, including fintech ones. The research findings and conclusions can be used as guidelines while developing finance-related curriculum and also in mathematics learning instructions which may involve fintech apps use.
 
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This study seeks to examine the effect of entrepreneurial competencies (innovation, leadership, networking and risk-taking) on the survival of SMEs in KSA. The literature review evaluates the relationship between each of the entrepreneurial competencies and their effect on survival of SMEs worldwide. We have opted to adopt a descriptive research design. The findings reveal that entrepreneurial competencies (innovation competency, leadership competency, networking competency and risk-taking competency) of the SME owners/managers (entrepreneurs) have a positive and significant effect on the survival of SMEs in KSA. The study recommends SMEs should embrace innovation competency as a means of enhancing survival and leadership competency which is the key aspect for both survival and performance. SMEs should also embrace networking competency as a way of gaining competitive advantage and widening customer base, adopting the calculated risk-taking strategies in their operations.
 
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The main purpose of the study has been to find out the willingness of students to get unpaid internship in tourism industry, specifically in community-based tourism (CBT), which will allow having workforce for the community-based tourism development in different departments and fields where there is need for such support. The study is also aimed to find out the awareness of young generation about CBT as such. A survey was conducted with the students of universities and colleges of the Republic of Armenia (all interviewed students were from the universities and colleges located in the capital city, Yerevan); random sampling method was applied. Surveys distributed in hard copies to universities and colleges with various specializations, since tourism is a bundle of goods and services, so there is a need to consider future employees of different disciplines. The findings revealed: High willingness of the students to get internship in the tourism industry (339 students out of 436, or 78% (despite the fact that it would be unpaid); High willingness to experience community-based tourism: 318 students out of 436, or 73%). Involving students as workforce (interns) in CBT-related business will be able to support and develop those businesses in the most efficient way, while the students will gain too by getting hands on work experience. Since the students are potential tourists as well, the willingness to experience such type of activity shows that Armenian CBT has a potential of attracting more tourists into the country.
 
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The article is dedicated to the analysis of principles and procedures for building internal financial control in a commercial bank. The practice of internal financial control is considered on the example of Sberbank (Russia). The authors outlined the prospects for introduction of computer audit and the use of artificial intelligence to ensure the security of commercial banks in Russia and other countries.
 
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International migration of medical personnel inevitably results in a shortage of personnel in the healthcare sector in those countries from which healthcare professionals migrate. This is generally because they strive for higher wages, favorable working conditions, educational opportunities, new professional experience, and career growth. Such movements involve crossing the borders of the states. These processes result in a change in the quantitative and qualitative composition of medical personnel in both "donor" and "recipient" countries, affecting the professional structure of personnel, demographic profile, and geographical allocation. Such socioeconomic changes certainly affect the effectiveness of healthcare systems and medical care in various regions. This article presents an overview of international migration of medical personnel from the analytical point of view, analyzing its underlying causes, revealing the relationship in the movement of patients and healthcare workers in the context of health tourism, and suggesting mechanisms for regulating the migration of medical personnel.
 
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The work presents the review of the theoretical and methodological aspects of creative economy formation and development, in all the variations and peculiarities of its functioning. It is highlighted that the level of technological development has its significant impact on how soon a particular economy is able to transfer to the phase of its creative development. Different criteria are reviewed in this regard, using which it would be possible to determine the presence of creative phenomena in economy along with their impact on the state and dynamics of socioeconomic relations. The authors’ analysis covers the reasons that are leading to formation and development of creative economy, its development factors are defined. Results of the authors’ sociological survey concerning creativity are also presented. Pre-requisites of its further development in Russia are defined.
 
The final version of SEM (constructed by the author)
Basic information on the surveyed enterprises
Estimation results for the relationships between the factors of competitiveness
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This study aims at exploring the factors influencing the competitiveness of seafood export enterprises in Vietnam by surveying 356 people who are leaders and managers of seafood export enterprises in Vietnam. The results for the impact factor analysis with 11 measures proves that these factors should be displayed in the following order of importance: (1) Managerial and operational abilities; (2) Prices; (3) Human resources; (4) Marketing; (5) The power of brand, (6) Distribution channel, (7) Production technology, (8) Finance, (9) Investments in research and development, (10) Being creative, (11) Commercial disputes’ resolution. After the analysis the author proposes some recommendations to the management board of seafood export enterprises so that to improve their competitive position.
 
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It has been argued that national methods of economic security of the Russian Federation use only economic indicators, while foreign practice, including the UN methodology, supplements social, environmental and political indicators to the list of economic ones to be used as the basis. There are no weight functions being included for the indicators analysis in some of the analyzed methods. An attempt to determine indicators reflecting the economic security level of a country and its individual regions has been made. It is demonstrated that all officially approved methods are fraught with disregard for regions and small states peculiarities. The necessary indicators are identified to be included into analysis and ranked as national and regional ones. Based on the studies performed and the results obtained, the most repeated indicators existed in all the investigated methods have been found. A universal model has been developed using indicators to determine a reliable level of economic security.
 
-Trend of revenue and the number of eSport viewers (Source: BBC, 2017.)
The source and questionnaire attribution (made by the author)
Article
Electronic Computer Sport is a video game competition, characterized by using virtual space competitive features, which are generated by computer programs. The development of e-sports, on the one hand, implies the emergence of new industries, forms of commercial activity with a high investment attractiveness. On the other hand, critics of the e-sports concept in Thailand are increasingly claiming the negative consequences of its development, such as an increase in the young people dependence on gadgets, a change in their consciousness and attitude, an increase of young people unreadiness to live in the real world. The article presents results of study of Bangkok residents and their relationship to the problem of electronic sports, outlined the prospects for its legalization and growth of attractiveness for Thai business.
 
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Education is one of the main institutions for students’ development, while the latter is essential for the whole country’s political, social, cultural and economic development. Political development has its objective dimension, that is political regime, and it also has a subjective dimension which covers, inter alia, political socialization in universities. The latter could be an important tool for building democratic political attitude among students. This research is aimed at studying the factors affecting democratic political attitude by analyzing the mass media in 3 categories: newspaper, television and radio. It considers the behavior of media exposure on political issues of university students in the context of 5 variables: sex, age, field study, academic level, and birth place. The sample group for this study consists of the students from Suan Sunandha Rajabhat University, College of Innovation and Management. The total number of respondents in the group is 126. The multi-stage random sampling was followed by the questionnaire used as a tool for data collection.
 
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Retirement counselors, financial planning specialists, and financial advisors often point out that attitudes and subjective norms are two highly important factors for saving intentions and retirement planning. The objective of this research is to investigate the effects of attitudes and subjective norms on saving plan intentions among the employees working in Thailand. This research has been conducted using the survey data on 400 employees (300 Thais and 100 foreigners) now working in Thailand. The key data analysis method has been Structural Equation Modeling (SEM) AMOS. The findings indicate that financial attitude has a positive effect on the saving plan intention, and subjective norms also have a positive effect on the saving plan intention. Therefore, employees should focus significantly on attitudes and subjective norms while creating their saving plans in the context of financial retirement planning. The study makes a scientific contribution in the form of s comprehensive model which is explaining investors’ behavior in part of financial planning for retirement.
 
Article
Availability of “high net worth individuals” (HNWIs) in a country indicates the level of its wealth. The Visegrad countries represent a substantial part of the EU – one tenth of the community’s economy. The current paper focuses on the exploration of the current trends in HNWIs market development, their role in the country’s development, identifying the economic capacity of the Visegrad countries to attract HNWI funds. The currently relevant problem for this region is the continuation of its growth while mitigating high foreign capital dependency. The research results show that the Visegrad Group needs initiatives that stimulate its startup deal flow in more advanced startup scenes, attracting local private capital and more business skills. The paper contributes to literature on HNWI investments by identifying vulnerable features of economic development of the Visegrad countries which is responsible for the low HNWI attraction in relation to the current economic issues of the region.
 
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Tran Huu Ai
Hung Tran Van
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Yuriy Holynskyy
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