276 reads in the past 30 days
January 2022
·
2,098 Reads
Aims and scope
Publishes research on travel and tourism marketing including management, business and government policies and the development of new technologies and tools.
-
The Journal of Travel & Tourism Marketing® is a research journal that serves as a medium through which researchers and managers in the field of travel and tourism can exchange ideas and keep abreast with the latest developments in the field of tourism.
-
JTTM welcomes submissions related to marketing management practices, applied research studies, critical reviews on major issues, development of new technologies and tools in tourism marketing, and business and government policies affecting travel and tourism marketing.
-
Peer Review Integrity: All submitted manuscripts are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by at least two independent, anonymous expert referees.
-
All peer review is double anonymized and submission is online via ScholarOne Manuscripts and …
For a full list of the subject areas this journal covers, please visit the journal website.
- New
- Article
December 2023
- New
- Article
November 2023
·
12 Reads
Travel live streaming's growing popularity among viewers provides unprecedented opportunities for live streamers. This study explores the persuasive linguistic styles of travel live streamers, underpinned by Hovland's persuasion theory and Aristotle's rhetoric persuasion modes. Through 23 in-depth interviewees, four dimensions of live streamer linguistic persuasion styles are identified, which include appeals to emotion, logic, credibility, and a new dimension, appeal to social. This new dimension extends Hovland’s persuasion theory and offers new practical insights into how the persuasive linguistic styles of live streamers may be cultivated to effectively influence viewers in travel live streaming.
- New
- Article
November 2023
·
37 Reads
- New
- Article
November 2023
·
24 Reads
November 2023
·
46 Reads
This study investigated the underlying psychological mechanisms associated with metaverse events. By adopting a mixed methods approach, Study 1 found three major themes: “immersive experience”, “escapism”, and “game changer”. Study 2 highlighted the substantial influence of traditional and metaverse-specific perceived values on attitude, with the exception of the functional value relating to price. In addition, the moderating roles of playfulness (high vs. low) and psychological distance (high vs. low) were found to be significant in the relationship between
attitude and behavior. The results provide meaningful implications in light of event participants’ reactions to the novel technology that enables metaverse events.
- New
- Article
November 2023
·
43 Reads
- New
- Article
November 2023
·
10 Reads
- New
- Article
October 2023
·
3 Reads
- New
- Article
October 2023
·
8 Reads
- New
- Article
October 2023
·
12 Reads
- New
- Article
October 2023
·
40 Reads
This research discusses the COVID-19 protective behaviour of Chinese nationals by examining the formation of protective behaviors of Chinese outbound travelers in Thailand as a wellbeing tourism destination. The study successfully explores intention generation for protective behaviors at well-being tourism destinations, while investigating perceived risk as a control variable. The developed conceptual model was supported by the norm activation model and reasoned action theory, and protection motivation variables. Performing confirmatory analysis, structural analysis, and fuzzy-set qualitative comparative analysis, this research successfully demonstrated how travellers' protective behaviours are formed and are influenced by the perceived risk of wellbeing tourism. ARTICLE HISTORY
- New
- Article
October 2023
·
28 Reads
October 2023
·
61 Reads
Listing titles significantly impact consumer behaviors on shared-economy platforms (e.g., Airbnb). Due to limited research on the length, informativeness, and creativity of titles in this context, this research investigates consumers’ responses and perceptions towards various types of listing titles by exploring their cognitive processes and conscious preferences. In a three-phase study design, this research analyzed Airbnb listing titles in China and America, conducted eye-tracking experiments, and collected surveys to evaluate the effects of title length and informativeness. The results revealed cultural differences in titles, but similar behaviors among Chinese and English-speaking consumers. Cultural assumptions, processing, and informativeness were discussed.
- New
- Article
October 2023
·
51 Reads
- New
- Article
September 2023
·
48 Reads
Our study aims conceptualizes solo tourism by gaining insights from semi-supervised machine learning approach and scrutinizing 27,208 solo tourist tweets. Based on implicit self- theory we capture solo consumers’ self-development and self-discovery. We provide an all- inclusive slow tourism conceptualization and show that the solo tourism framework is a three- stage journey of self-discovery. This study not only provides tourism scholars and providers with an evidence-based solo tourism conceptualization, but also with a marketing, psychological, and operation tool to manage this segment.
- New
- Article
September 2023
·
23 Reads
September 2023
·
52 Reads
- New
- Article
September 2023
·
36 Reads
September 2023
·
97 Reads
This paper aims to outline the influences of ChatGPT on service individualization and service value co-creation in the travel industry. Data were collected from managers and experts of travel agencies in Turkey. Hypotheses were tested via the independent sample t-tests, enter regression analysis, and the bootstrapping approach. It is found that ChatGPT empowered service individualization and internalizing information, which in turn positively impacts service value co-creation. The study also finds that ChatGPT has a significant moderating impact on the relationship between internalizing information and service individualization as well as on the relationship between service individualization and service value co-creation.
September 2023
·
63 Reads
This study systematically reviews, synthesises and integrates the extant literature on value co-destruction in the field of tourism and hospitality. The results indicate that research in this field is still in its infancy, suffers from a contextual imbalance and employs mainly qualitative methods. Several gaps are identified, and four areas for future work are proposed: further theorisation, application of the topic and scale development, fostering a broader focus on cross-cultural studies and a need for studies in different hospitality and tourism settings; greater use of on-site data collection and engaging in mixed-methods analysis; and greater consideration of service-provider and multiple-actor perspectives. ARTICLE HISTORY
- New
- Article
August 2023
·
8 Reads
- New
- Article
August 2023
·
22 Reads
This study explored the concept of green brand authenticity in tourism and its relationships with relevant variables by using a mixed method. Firstly, the content analysis of interview revealed four dimensions of green brand authenticity: green practice, green servicescape, green support for locals, and green customer engagement. Then, the analysis of a total of 352 survey responses collected through an online research panel uncovered brand-self congruence as the most significant antecedent of green brand authenticity and green customer engagement as the most impactful dimension on the outcome variables. Brand commercialization significantly moderated the relationships among the study variables.
- New
- Article
August 2023
·
7 Reads
- New
- Article
August 2023
·
43 Reads
- New
- Article
August 2023
·
46 Reads
This study examines cross-cultural memorable local food experiences as perceived by international tourists using multilevel analysis. Based on the literature review, eight hypotheses were developed. A total of 925 questionnaires were completed by US tourists who travelled to Europe or Asia. These international tourists' food-related personality traits significantly affected memorable food experiences relating to novelty, cultural knowledge, and flavor. Food neophilia showed a positive relationship with memorable food experiences, whereas food neophobia showed a negative effect. It was found that cultural distance acts as a facilitator or an inhibitor in producing positive memorable food experiences, according to individuals' personality traits. ARTICLE HISTORY