Feminist Media Studies

Feminist Media Studies

Published by Taylor & Francis

Online ISSN: 1471-5902

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Print ISSN: 1468-0777

Journal websiteAuthor guidelines

Top-read articles

123 reads in the past 30 days

The invisible women uncovering gender bias in AI-generated images of professionals

October 2023

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1,280 Reads

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21 Citations

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This study explores gender bias in AI-generated images of professionals, focusing on the visual representation of male and female professionals in law, medicine, engineering, and scientific research. Using a sample of 99 images from nine popular text-to-image generators, we conducted a survey of 120 respondents who assessed the perceived gender of the images. Our findings reveal a significant gender bias, with men represented in 76% of the images and women in only 8%. This bias persists across all four professions and varies between different AI image generators. The results highlight the potential of AI to perpetuate and reinforce gender inequalities, suggesting the need for more intersectional and inclusive approaches in AI design and research. It further underscores the necessity of diversifying the design process and redistributing power in decision-making procedures to challenge existing biases in AI. Our study emphasizes the need for further action to address gender bias in AI-generated images and highlights the importance of adopting a more intersectional and inclusive approach in future research, considering factors such as race, class, and ability. This commentary aims to raise awareness of the current issues with AI-text to image generators and encourages the development of more inclusive and equitable AI technologies.

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68 reads in the past 30 days

Examining gender representations in the pilot episode of the anime Attack on Titan

May 2024

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480 Reads

This commentary employs semiotic analysis to scrutinize the pilot episode of the anime series “Attack on Titan,” with a specific focus on the theory of symbolic annihilation and the trivialization of women. Situated within the patriarchal context of Japanese culture, the commentary explores how the episode perpetuates traditional gender roles and hegemonic masculinities, while simultaneously trivializing and victimizing women. The commentary suggests that the pilot episode serves as a compelling example of symbolic annihilation, echoing the reflection hypothesis that media often mirrors society’s dominant values. Despite the series’ later episodes offering more nuanced portrayals of gender and sexuality, the pilot episode reinforces traditional Japanese gender norms, thereby contributing to the trivialization and symbolic annihilation of women’s lived experiences in media. The commentary adds a critical dimension to the existing literature on gender representations in anime and highlights the need for further studies that explore how anime’s treatment of gender roles and representations evolves throughout a series.

Aims and scope


Feminist Media Studies provides a transdisciplinary forum for researchers pursuing feminist approaches to the field of media and communication studies.

  • Feminist Media Studies provides a transdisciplinary, transnational forum for researchers pursuing feminist approaches to the field of media and communication studies, with attention to the historical, philosophical, cultural, social, political, and economic dimensions and analysis of sites including print and electronic media, film and the arts, and new media technologies.
  • Feminist Media Studies especially encourages submissions based on original, empirical inquiry of the social experiences of audiences, citizens, workers, etc. and how these are structured by political, economic and cultural circumstances.
  • The journal invites contributions from feminist researchers working across a range of disciplines and conceptual perspectives.

For a full list of the subject areas this journal covers, please visit the journal website.

Recent articles


Co-opetition in the censored internet: a corpus-based critical discourse analysis of queer-feminist counterdiscourse in the Chinese context
  • Article

April 2025

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3 Reads




















Structural-violence framing, de-gendering discourse, and muted misogyny: the official media’s representation of gender-based violence in contemporary china
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  • Full-text available

February 2025

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64 Reads

Gender-based violence has long been a widely researched social issue in multiple contexts, and media framing of gender issues is important for public understanding and responsiveness. Considering gender-based violence is rife in contemporary China, this study is dedicated to exploring the discourses of official media's representation of gender-based violence in China and exposing the social mechanism behind it. Drawing on critical discourse analysis, this study collected data from representative Chinese official media and conducted qualitative and quantitative analyses. Research findings indicate that 1) muted misogyny is predominant when official media reports violence against women since discussions of controversial issues are under censorship; 2) a de-gendering discourse has been adopted to distract the public's attention from debates of gender-based violence; and 3) structural violence framing may explain the social mechanism of how media present and represent the gender-based violence issues in a non-Western context. These findings shed light on the ongoing theoretical debates of media representation of gender issues and contribute to our understanding of how discourses of official media could work positively to improve women's situation. ARTICLE HISTORY


“I’m not her friend, I’m her mother!” Neoliberal mothering in Big Little Lies

February 2025

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11 Reads

HBO’s mini-series Big Little Lies (2017 – 2019) has received critical acclaim for its treatment of issues like domestic violence, trauma and sexuality, and gender roles. Yet some critics object that Big Little Lies buys into neoliberal discourses. Others see the series’ feminist message compromised by signs of classism in its central story line. I suggest reading the series as a critique of neoliberalism. Specifically, Big Little Lies reveals the contradictions and inconsistencies of the neoliberal mothering model and the impossibility of living out its demands. The series comments on a cultural environment which devalues women regardless of their socio-economic background. Given the unreasonable demands of the neoliberal mothering model, even privileged and affluent mothers find themselves dismissed as insufficient providers for their children. Big Little Lies’ impetus becomes evident especially in the story line of Madeline Mackenzie, who proves an unwitting revolutionist against the neoliberal mothering model. Although Madeline does not realize that the causes of her unhappiness are structural and hence require structural change, her story illustrates the unreasonable demands of neoliberal mothering and thereby paves the way for a more fundamental critique of neoliberalism.





#SeAcabó: how a mass-mediated “social drama” made visible and confronted (subjective and objective) violence in women’s football in Spain

February 2025

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13 Reads

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Katie Liston

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The victory of the Spanish national women’s football team at the 2023 FIFA World Cup was marred by the mass-mediated non-consensual kiss on midfielder, Jennifer Hermoso, by Luis Rubiales, then President of the Royal Spanish Football National Federation. The kiss sparked general outrage worldwide and led to the prosecution of Rubiales for sexual assault and coercion. Drawing on the concepts of “moral shock” and “social drama,” this article explores how this widely disseminated episode of “subjective violence” resulted in a shock capable of mobilising and politicising different agents. It does so through qualitative analysis of official statements and vernacular online discussions. The article makes the case that the unfolding of this social drama enabled more subtle (objective) violence, long endured by female athletes, to be brought into public discourse debate. In so doing, it boosted demands for social change. But such demands were also contested, in that the structured social drama resulted in an online “reactionary moral shock” characterised by anti-feminist and misogynistic discourses. Significantly, our analysis of these discourses reveals a shift in male victimisation narratives and strategies to disempower women and maintain sexual inequality. These include the denial of gender-based violence and the banalisation of sexual abuse.


Journal metrics


1.6 (2023)

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3.5 (2023)

CiteScore™


2.395 (2023)

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0.847 (2023)

SJR

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