Communication Booknotes

Published by Informa UK (Taylor & Francis)
Print ISSN: 0748-657X
Publications
The information revolution has made America more dependent on its electronic communications infrastructure than ever before. In additional to the technical transformation that is occurring, the current regulatory regime is facing countless challenges as the traditional boundaries between mass media and telecommunications are being confused by the overlap between services and historically distinct different communications technologies. Mass media communications are now frequently being provided by the Internet in addition to over-the-air broadcast, cable and satellite television; voice telephony, once the exclusive domain of a regulated monopoly, is now provided in any number of ways, and is frequently carried not by traditional telephone companies at all but by cable television operators. The changes are limitless, but at the center of all of them lies the Federal Communications Commission, an agency whose response to these changes has been to insinuate itself even more completely into the communications industry and whose attempts to grapple with these changes has led to a “revolution,” one that has been going on for the past ten years and running.This book provides not only cases addressing regulation by the FCC but also extensive narrative describing the historical, technical, and economic background of much of that regulation. Although the book is necessarily technical, it is designed to be readily accessibly by students (and faculty) with a traditional liberal arts background (like that of its authors). The book is separated into parts focusing on electronic media and telecommunications, necessarily combining the two in its treatment of “The Internet and Advanced Services.” Throughout, the tone of the book foreshadows its final chapter, on the “four c’s” that describe much of what is currently happening in communications markets and regulation: Consolidation, Convergence Competition, and Complexity.This file includes the Preface, Table of Contents, and Chaper 1 (Introduction) of the book.
 
Communications policy has acquired a particular meaning of late inasmuch as it relates to the formerly separate but now increasingly ‘converged’ fields of broadcasting, telecommunications and wireless communications. These have become a single object of policy intervention because of regulatory change in the UK since the coming into effect of the Communications Act 2003. Communications policy is formally distinct from cultural policy. However, as I shall argue below, there are de facto overlaps. It is, in any case, increasingly plain that legal, technological and economic changes are redefining the nature of tradeable ‘cultural content’ and putting older institutional distinctions under severe strain. Scotland occupies a distinct communicative space within the United Kingdom. If we start by thinking of Scotland's space in terms of traditional media, we might note that the country has long had an indigenous press, which continues to exercise a strong grip on the country's readership, despite increasing inroads made by the Scottish editions of London-based titles. Most Scottish national titles (whether indigenous or editions of London papers) are published in Glasgow, Scotland's media capital. Significant papers are also published in Edinburgh, Dundee and Aberdeen; and there is also a well developed local press.
 
MAKING TELEVISION PROGRAMS: A PROFESSIONAL APPROACH, by Richard Breyer and Peter Moller (New York: Longman, l984--$17.95, paper)
 
ESSENTIALS OF BEHAVIORAL RESEARCH by Robert Rosenthal and Ralph Rosnow (New York: McGraw-Hill, 1984—price not given) RELIABILITY AND VALIDITY IN QUALITATIVE RESEARCH by Jerome Kirk and Marc L. Miller (Beverly Hills: Sage, 1986—$10.95/6.00) QUALITATIVE DATA ANALYSIS by Matthew B. Miles and A. Michael Hubermann (Beverly Hills, CA: Sage, 1984—price not given) HOW TO CONDUCT SURVEYS by Arline Fink and Jacqueline Kosecoff (Beverly Hills, CA: Sage, 1985—$12.00, paper)
 
Thomas S. Snyder, General Editor, THE AIRFORCE COMMUNICATIONS COMMAND: PROVIDING THE REIGNS OF COMMAND, 1938-1981, AN ILLUSTRATED HISTORY (Scott Airforce Base, Illinois: AFCC Office of History, 1981---no price given, paper)
 
Michael H. Walizer and Paul L. Wiener's Research Methods and Analysis: Searching for Relationships (New York: Harper & Row, 1978---$16.95)
 
TECHNOLOGY (Social Issues Resources Inc P.O. Box 2507, Boca Raton, Fla. 33432---one three-ring notebook of articles from 1980-1981, $52.00)
 
La informaciOn en una sociedad industrial (COMMUNICATION IN AN INDUSTRIAL SOCIETY) by J.L. Martinez Albertos (Madrid: Editorial Tecnos, 1981)
 
CABLE PROGRAMMING RESOURCE DIRECTORY 1987 edited by Gregory Epler-Wood and Paul D'ari (Washington, DC: Broadcasting Publications, 1987—$34.95, paper) SYMPOSIUM: CABLE TELEVISION by the editors of the Federal Communications Law Journal (UCLA School of Law, University of California, Los Angeles, 90024—price not given, paper)
 
Communication Abstracts: An International Information Service (Beverly Hills, Calif.: Sage Publications, quarterly beginning in March l978—$36.00 per year for individuals in the U.S. with institutional and overseas rates)
 
M. Wayne DeLozier's The Marketing Communications Process (New York: McGraw-Hill, 1976---$12.95) Leon Quera's Advertising Campaigns: Formulation and Tactics (Columbus, Ohio: Grid Inc., 1977---$13.95) Cochrane Chase and Kenneth L. Barasch's Marketing Problem Solver (Radnor, Pa.: Chilton Book Co., 1977---$34.95) Charles Ramond's Advertising Research: The State of the Art (New York: Association of National Advertisers [155 East 44th St.] , 1976---$15.00) Robert L. Bishop's Public Relations: A Comprehensive Bibliography—Articles and Books on Public Relations, Communication Theory, Public Opinion, and Propaganda-1973-1974 (Public Relations Review, College of Journalism, University of Maryland, College Park, Md. 20742---$5.00, paper) Laurence Urdang (ed.) Dictionary of Advertising Terms (Tathan-Laird & Kudner, 625 N. Michigan Ave., Chicago, Ill. 60611---$19.95)
 
Stuart Ewen's Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (New York: McGraw-Hill, 1976---$10.00) Wilson Bryan Key's Media Sexploitation (Englewood Cliffs, N.J.: Prentice-Hall, 1976---$8.95) Jib Fowles's Mass Advertising as Social Forecast: A Method for Futures Research (Westport, Conn.: Greenwood Press, 1976---$10.95) James E. Combs and Michael W. Mansfield (eds.) Drama in Life: The Uses of Communication in Society (New York: Hastings House, 1976---$18.50/10.50) Walter E. Hurst and Don Rico's How to Be a Music Publisher (Seven Arts Press, 6605 Hollywood Blvd., Hollywood, Calf. 90026---$10.00 paper)
 
J.J. Boddewyn and Katherin Marton's Comparison Advertising: A Worldwide Study (New York: Hastings House, 1978—$12.50, paper) The Media Book 78 (Min-Mid Publishing, 156 East 52nd, New York 10022—$75.00, paper, with volume discounts available)
 
Francesco M. Nicosia (ed.) Advertising, Management, and Society: A Business Point of View (New York: McGraw-Hill, 1974—available in hardback and paper but prices not given) W.A. Evans' Advertising Today and Tomorrow (London: Allen & Unwin, 1974—about $15.00) Robin Wright's The Day the Pigs Refused to Be Driven to Market: Advertising and the Counter Revolution (New York: Random House, 1974—$7.95)
 
Mark S. Albion and Paul W. Farris, The Advertising Controversy: Evidence on the Economic Effects of Advertising (Boston: Auburn House, 1981—price not given)
 
William L. Rivers and Michael J. Nyhan (eds.) Aspen Notebook on Government and the Media (New York: Praeger Special Studies, 1973 — $3.95, paper) Ray B. Browne (ed.) Popular Culture and the Expanding Consciousness (New York: Wiley, 1973 — price not known) Dennis P. Forcese and Stephen Richer's Social Research Methods (Englewood Cliffs, N.J.: Prentice-Hall, 1973 — $7.95) Arthur W. Lavidge's A Common Sense Guide to Professional Advertising (Blue Ridge Summit, Pa.: Tab Books, 1973 — $9.95) John D. Burke's Advertising in the Marketplace (New York: McGraw-Hill, 1973 — $10.95)
 
Doug Newsom and Alan Scott, This is PR: The Realities of Public Relations (Belmont, Ca.: Wadsworth Publishing, 1981---$19.95)
 
Otto Kleppner Advertising Procedure (Englewood Cliffs, N.J.: Prentice-Hall, 1979?$17.95) Judith Williamson Decoding Advertisements: Ideology and Meaning in Advertising (London: Marion Boyars/Salem, N.H.: Merrimack Book Service, 1978?E3.95 or $5.95, paper with a hardback also available). Charles H. Patti and John H. Murphy Advertising Management: Cases and Concepts (Columbus, Ohio: Grid, 1978? price not given), Alan D. Fletcher and Thomas A. Bowers Fundamentals of Advertising Research (Columbus, Ohio: Grid Inc., 1979?price not given)
 
William A. Belson and Beryl-Anne Thompson's Bibliography on Methods of Social and Business Research (New York: Hastead Press (division of John Wiley), 1973 -- price not given)
 
Max Gallo's The Poster in History (New York: American Heritage/McGraw- Hill, 1974—$22.95)Erich Salomon's Portrait of an Age ((New York: Collier Books/Macmillan, 1974—$7.50, paper)M. Thomas Inge's “American Comic Art: A Bibliographic Guide,” Choice XI:1581-1593Stan Lee's Origins of Marvel Comics (New York: Simon and Schuster, 1974—$5.95, paper)John Hedgecoe and Michael Langford's Photography: Materials and Methods published by Oxford University Press. Apparently Focal Press picked it up in London, and now a new smaller format but hardcover edition is just out from Hastings House (N.Y.) for $12.95
 
Bud Donahue's The Language of Layout (Englewood Cliffs, N.J.: Prentice- Hall, 1978?$9.95, paper with a cloth edition also available) Phyllis Wood's Scientific Illustration: A Guide to Biological., Zoological and Medical Rendering Techniques, Design, Printing, and Display (New York: Van Nostrand Reinhold, 1979?$16.95) Roy Paul Nelion's Comic Art and Caricature (Chicago: Contemporary BoOks, Inc., 1978?$6.95, paper) Tom Gourdie's Calligraphic Styles (New York: Taplinger, 1979?$6.95, paper) Rod van Uchelen's Say it with Pictures: Graphic Communication with illustration (New York: Van Nostrand Reinhold, 1979?$12.95/7.95) Tad Crawford's The Visual Artist's Guide to the New Copyright Law (Graphic Arts Guild., 30 East 20th St., New York, N.Y. 10010?$5.50, paper) Betty Edwards' Drawing on the Right Side of the Brain (Los Angeles: J.P. Tarcher with distribution by St. Martin's Press in New York, 1979?$13.95/8.95)
 
Outside Interference: The Politics of Australian Broadcasting (South Melbourne: Macmillan Co. of Australia, 1979—A$6.95, paper) Susan Kippax and John P. Murray's Small Screen, Big Business: The Great Australian TV Robbe (Angus & Robertson Publishers, P.O. Box 290, North Ryde, N.S.W. 2113—A$1.95, paper) Comparing Theatre and Film: A Contemporary:View, by Jeff Peck (22 pp., A$2.00, paper) Newspaper Circulation in Australia, 1932-1977, by Murray Coot (33 pp., A$2.50, paper) Patricia Edgar and Ursula Callus' The Unknown Audience: A Study of Children's Responses to Television Programmes (Media Centre, School of Education, La Trobe University, Bundoora, Vic. 3083, Australia—A$4.00 1 paper) Children's Television Behaviour by Kevin Sharman (Australian Council for Educational Research, Frederick St., Hawthorn 3122—A$5.00) Cinema Papers No. 20 and 21 (bimonthly from 664 Victoria St., North Melbourne 3051—A$19.80 per year by air) The Social and Cultural im acts of Transnational Enter rises by Krishna Kumar (Transnational Corporations Project, Department of Economics, Yniversity of Sydney, Sydney 2006—A$10.00)
 
Annual Review of BBC Audience Research Findings (London: BBC, 1975 and 1976, two numbers issued so far at £1.00 each or about $1.85, paper)
 
RESHAPING THE MEDIA: MASS COMMUNICATION IN AN INFORMATION AGE by Everette E. Dennis (Newbury Park, CA: Sage, 1989—$35.00/16.95, ISBN 0-8039-3660-5 hard, 0-8039-3661-3 paper, 205 pp.) MACROMEDIA: MISSION, MESSAGE AND MORALITY by Ralph L. Lowenstein and John C. Merrill (White Plains, NY: Longman, 1990—price not given, paper, ISBN 0-8013-0471-7, 309 pp.) MEDIA USA: PROCESS AND EFFECT edited by Arthur Asa Berger (White Plains, NY: Longman, 1991—price not given, paper, ISBN 0-8013-0452-0, 461 pp.) THE MEDIA READER edited by Manuel Alvarado and John 0. Thompson (Bloomington: Indiana University Press, 1990-$45.00/19.95, ISBN 0-85170-258-9 hard, 0-85170-259-7 paper, 360 pp.; published in London by British Film Institute) MEDIA ETHICS: CASES & MORAL REASONING by Clifford G. Christians, Kim B. Rotzoll, and Mark Fackler (White Plains, NY: Longman, 1991—price not given, paper, ISBN 0-8013-0650-7, 445 pp.) COMMUNICATION AND CULTURE: LANGUAGE, PERFORMANCE, TECHNOLOGY, AND MEDIA edited by Sari Thomas and William A. Evans (Norwood, NJ: Ablex, 1990—price not given, ISBN 0-89391-497-5,375 pp.) INSIDE THE MEDIA by Conrad C. Fink (White Plains, NY: Longman, 1990—price not given, paper, ISBN 0-8013-0257-9, 398 pp.) MEDIA IMPACT by Shirley Biagi (Belmont, CA: Wadsworth, 1990 price not given, paper, ISBN 0-534-12660-X, 411 pp.) MASS MEDIA VI: AN INTRODUCTION TO MODERN COMMUNICATION by Ray Eldon Hiebert, Donald F. Ungurait, and Thomas W. Bohn (White Plains, NY: Longman, 1991—price not given, paper, ISBN 0-8013-0453-9, 666 pp.) THE MEDIA MATRIX: DEEPENING THE CONTEXT OF COMMUNICATION STUDIES by Scott Eastham (Lanham, MD: University Press of America, 1990—$8.75, paper, ISBN 0-8191-7715-6, 127 pp.) MODERN MASS MEDIA by John C. Merrill, John Lee, and Edward Jay Friedlander (New York: Harper & Row [now HarperCollins], 1990—price not given, ISBN 0-06-044470-3, 608 pp.)
 
Richard V. Wagner and John J. Sherwood's edited collection The Study of Attitude Change (Brooks/Cole, Division of Wadsworth, $3.50 paperback)
 
John C. Gerlach and Lana Gerlach's The Critical Index: A Bibliography of Articles on Film in English, 1946-1973 (New York: Teacher's College (of Columbia University) Press, 1974---$15.00/6.50)
 
Eleonor Blum, Basic Books in the Mass Media: An Annotated, Selected Booklist Covering General Communications, Book Publishing, Broadcasting, Editorial Journalism, Film Magazines and Advertising (Urbana: University of Illinois Press, 1980---$22.50)
 
Peter J. Bukalski's Film Research: A Critical Bibliography with Annotations and Essay (Boston: G.K. Hall Co., 1972—$12.50)
 
Howard Koch, As Time Goes By (New Yorks Harcourt Brace, 1979?$10.95) John Houseman, Front and Center (New York: Simon and Schuster, 1979?$15.00) Howard Koch, As Time Goes By (New Yorks Harcourt Brace, 1979?$10.95) Tom Dardis, Keaton: The Man Who Wouldn't Lie Down (New York: Charles Scribner's Sons, 1979-412.50) George Carpozi's The John Wayne Story (New Rochelle, New York: Arlington House, 1979-410.95 hardcover) Bob Thomas, Joan Crawford (New York: Simon and Schuster, 1978-410.95) Mommie Dearest by Christina Crawford (see MMB, 10:71) Marilyn Monroe Confidential: An Intimate Personal Account (New York: Simon and Schuster, 1979?$9.95)
 
Kenneth L. Geist's Pictures will Talk: The Life and Films of Joseph L. Mankiewicz (New York: Scribner's, 1978---$12.95)
 
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