Journal of Political Marketing (J Polit Market)

Publisher: Taylor & Francis (Routledge)

Journal description

The new Journal of Political Marketing: political campaigns in the new millennium is vital reading for politicians and candidates at every level of office as well as political party officials, political consultants, corporate lobbyists, pollsters, media specialists, journalists, and students and educators in these and related fields. The journal puts exciting articles with a high level of sophistication and detail in comparison to competing publications in your hands, keeping you on top of current developments in political marketing and campaign strategy. The journal's focus will include current and predicted future trends such as the application of Internet marketing techniques to politics, which may well be at the forefront of future politics around the world. The Journal of Political Marketing brings you the expertise of both academics and practitioners as well as professionals in related fields that fall under the umbrella of political marketing. Planned columns include: "Inside the Beltway," a commentary on political events taking place in the United States that deal with Washington insiders; "Campaigns from Around the World," which deals with elections taking place in different countries; "Money and Politics," which addresses the growing issues surrounding money in politics--funding, contributions, salaries, and much more; "Polls and the Press," a column on the current state of affairs of both; "Cyber-democracy," devoted to the application of direct marketing and Internet technologies to politics; "Political Advertising," a discussion of trends and predictions for the future.

Current impact factor: 0.00

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Additional details

5-year impact 0.00
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Immediacy index 0.00
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Article influence 0.00
Website Journal of Political Marketing website
Other titles Journal of political marketing, Political marketing
ISSN 1537-7857
OCLC 48425364
Material type Periodical, Internet resource
Document type Journal / Magazine / Newspaper, Internet Resource

Publisher details

Taylor & Francis (Routledge)

  • Pre-print
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    • On author's personal website or departmental website immediately
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    • Publisher's version/PDF cannot be used
    • On a non-profit server
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    • Must link to publisher version
    • Set statements to accompany deposits (see policy)
    • The publisher will deposit in on behalf of authors to a designated institutional repository including PubMed Central, where a deposit agreement exists with the repository
    • SSH: Social Science and Humanities
    • Publisher last contacted on 25/03/2014
    • This policy is an exception to the default policies of 'Taylor & Francis (Routledge)'
  • Classification

Publications in this journal

  • [Show abstract] [Hide abstract]
    ABSTRACT: Choice of political party is an important decision a citizen faces in a democracy. In recent times as democracies in many countries have matured, a number of studies are focusing on party and candidate choice and their various determinants. India being the largest democracy provides a fertile ground for such research. Accordingly in this paper we are going to concentrate on demographic characteristics, newspaper reading habit of voters and their political choice. To study this we have considered a very unique dataset collected just before the watershed elections in the state of West Bengal in India where the ruling Communist coalition was defeated after thirty-four years of remaining in power in the state. The survey was conducted using a structured questionnaire to collect information on demographic characteristics of voters and their political choice. The respondents were asked to indicate their party choice from among the major three political parties. As the literature shows that gender, age, education, income levels, marital status, occupational status and choice of newspaper have significant impact on political choice we have considered these as predictor variables for our study. From our study it is seen that among the demographic determinants gender, marital status and income of the respondents do not influence the choice of political party in our sample. However, occupation and newspaper choice of voters have significant impact on political party choice in our sample. In addition, we have observed that certain categories of age of voters significantly influences decision making of voters along with that of occupation and newspaper choice categories.
    No preview · Article · Feb 2016 · Journal of Political Marketing
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    ABSTRACT: Political marketing advances by engaging with new and advanced concepts from both of its parent disciplines. One of the most recent fields of brand research—the study of the human brand—is taken into the political marketing arena in this essay. Human branding is an emergent topic in mainstream marketing. The value as a brand of a person who is well-known and subject to explicit marketing communications efforts is being investigated in many fields. The concept has clear prima facie value in political marketing, where the role of a political leader as part of the political marketing offer has been recognized extensively. Politics is also a unique context given the relationship between leaders and parties, each of which has some unique brand associations. The process of exploring the application of human branding in politics also provides a context in which some of the interactions among party and leader, human brand, and organizational brand can be explored and further developed. Among the conclusions are that political party leaders require brand authenticity as an advocate of the party policy platform and brand authority to command the organization and deliver on the policies being advocated. Implications for party and campaign management are outlined.
    No preview · Article · Dec 2015 · Journal of Political Marketing

  • No preview · Article · Dec 2015 · Journal of Political Marketing
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    ABSTRACT: A large field experiment sent mail to randomly selected low–turnout propensity, young Latino voters in Colorado during the 2008 presidential election. One treatment reported that 90% of young Latinos intended to vote in the election. A second treatment added the fact that only 20% of young Latinos actually voted in 2006. A third treatment provided the additional fact that 40% of older Latinos voted in 2006. Compared to the control group, the treatment reporting low levels of prior turnout decreased participation in the 2008 election. This unintended consequence of the campaign provides evidence of the effectiveness of descriptive social norms for purposes of electoral mobilization.
    No preview · Article · Sep 2015 · Journal of Political Marketing

  • No preview · Article · Sep 2015 · Journal of Political Marketing

  • No preview · Article · Sep 2015 · Journal of Political Marketing

  • No preview · Article · Aug 2015 · Journal of Political Marketing
  • [Show abstract] [Hide abstract]
    ABSTRACT: Scholars argue that mass media appeals and other examples of communications that provide “noticeable reminders” to vote should elevate voter turnout (Dale and Strauss 20095. Dale, A., and A. Strauss. 2009. “Don't Forget to Vote: Text Message Reminders as a Mobilization Tool.” American Journal of Political Science 54 (4):787–804. doi:10.1111/j.1540-5907.2009.00401.xView all references), but a wide range of field experimental studies show that messages delivered via untargeted and impersonal means (such as mass media) are ineffective (Green and Gerber 20088. Green, D. P., and A. S. Gerber. 2008. Get Out the Vote!: How to Increase Voter Turnout. 2nd ed. Washington, DC: Brookings Institution.View all references). We test these competing hypotheses in a randomized, mass media field experiment using billboard advertisements to mobilize participation in local elections taking place in November 2007. Despite that outdoor advertising is commonly used in political campaigns to widely reach citizens, no study of which we are aware has experimentally tested the causal effects of billboard advertising on voter turnout. Our findings suggest that billboards are ineffective in generating higher levels of voter turnout. We discuss these results in comparison with other mass media advertisements and other get-out-the-vote methods. Experimental replication and extension is necessary to probe further the impact of outdoor advertising on voting behavior.
    No preview · Article · Aug 2015 · Journal of Political Marketing
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    ABSTRACT: In the wake of recent political scandals, pundits have argued that the way a politician reacts to a scandal can make or break said politician's relationship with constituents and future in elected office. Some politicians concede guilt immediately, apologize, promise to take corrective action, and possibly open the door to moving on with their careers. Others deny culpability and attack their accusers, hoping to quickly put accusations behind them, change the subject, and channel public attention in a different direction. Does conceding guilt after a scandal breaks and offering to take corrective action to solve the problem help ameliorate the issue, or does it push the public away even further? Does denying involvement in a scandal and attacking the accuser compound the problem, or can it evoke positive feelings? This research uses an experimental design to test individuals’ reactions to how politicians act after being accused of a personal scandal (in this case, an inappropriate relationship with a staffer). Results illustrate that a strategy involving denial and attacking accusers can spur positive evaluations of who a politician is and what that politician will do in the future, while the performance of conceding and taking corrective action is mixed at best. 2015
    No preview · Article · Aug 2015 · Journal of Political Marketing
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    ABSTRACT: In this article we present the results of an experiment designed to disentangle the effects late-night talk show viewership have on presidential candidate evaluations. Respondents in one condition viewed a short video clip of David Letterman humorously disparaging New Jersey Governor Chris Christie, thought by many at the time to be considering a run for the presidency in 2016. Those in a second condition saw a short clip of Christie engaging in self-deprecating humor while appearing as a guest on Letterman's program. Compared with respondents in a control condition, those in the other-disparaging humor condition had lower evaluations of Christie and reported a lower likelihood of voting for him in 2016, while those in the self-deprecating humor condition had higher evaluations of him and expressed a greater likelihood of voting for him. The research has practical implications for modern campaigns and also serves to clarify some of the seemingly contradictory findings of earlier political humor effects research. 2015
    No preview · Article · Aug 2015 · Journal of Political Marketing
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    ABSTRACT: Parenthood carries different consequences for men and women in politics. While the conventional wisdom is that motherhood is a liability for women candidates and fatherhood an asset for men, recent elections have called this idea into question. Specifically, Sarah Palin's candidacy and her cadre of “Mama Grizzlies” suggest that there may be times when motherhood can be an asset. We analyze how men and women present their families to voters by examining the campaign websites of congressional contenders in 2008 and 2010. The results indicate that despite the proliferation of mother candidates, women still tend to de-emphasize their children compared to their male colleagues, who are more likely to showcase their families, most notably in pictures. Moreover, we find that other factors like parental status, age of children, party, chamber, incumbency, and opponent gender also affect differences in candidates' propensity to use their families in campaigns. 2015
    Preview · Article · Jul 2015 · Journal of Political Marketing
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    ABSTRACT: While negative campaigning has received increased attention, scholars have mostly focused on its effects. Studies looking at the determinants of negative campaigning remain sparse. Our article contributes to literature by developing a two-level model that takes into account the strategic choices of political actors and their characteristics as well as the context in which the negative strategy takes place. We apply our model to a rich data set of newspaper ads regarding direct democratic votes held in Switzerland. Our results show that negative campaigning, as measured by personal attacks, is more likely if political actors defend the status quo or are lagging behind in the polls, if the ad stems from a populist right party or entails no explicit endorsement, or if the ballot day draws near. Popular initiatives and more intense campaigns also generate a higher share of negative campaigning. Overall, then, a number of causal factors identified in (U.S.) elections also matter in Swiss direct democracy, which suggests that the reasons that make political actors willing to “go negative” are of broad relevance. 2015
    No preview · Article · Jul 2015 · Journal of Political Marketing
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    ABSTRACT: In this memo to 2016 U.S. presidential campaigns, political consultant and former U.S. presidential campaign manager, Rick Ridder, through a set of rules and recommendations, examines the impact of resources, metrics, and mass customization on a campaign's messaging and strategy. In the context of a voter and data-centric political environment, Ridder highlights the application of old campaign adages to new age realities. Ridder is a principle at RBI Strategies and Research, a Denver-based political consulting firm, and he teaches as an adjunct professor at the University of Denver's Josef Korbel School of International Studies.
    No preview · Article · Jun 2015 · Journal of Political Marketing
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    ABSTRACT: This paper explores the key challenges of social media use by politicians in relation to political relationship marketing. Utilising a case study of the online footprint left by Welsh politicians and their attitude towards social media based on three business based rationales – engagement, level of control, and return on investment – the paper offers an expanded conception of the perceptions and fears influencing the use of social media by politicians in terms of political relationship marketing. The article concludes with some critical thoughts regarding the understanding of relationship marketing principles by politicians. 2015
    No preview · Article · Jun 2015 · Journal of Political Marketing
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    ABSTRACT: This paper presents a study of televised political debates based on an integrated model that simultaneously examines verbal and nonverbal communication and their interconnections. An integrative approach yields better explanatory power than a separate analysis of each of these modalities. This model was used to analyze televised debates from Israeli election campaigns and identify consistent discrepancy and nondiscrepancy patterns of behavior of winners and losers. The model also sheds light on gender differences and similarities in a novel perspective of discrepant and nondiscrepant communication styles. A set of propositions on the kinds of behaviors that might be beneficial or detrimental for contenders in a televised debate is provided.
    Preview · Article · Jun 2015 · Journal of Political Marketing
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    ABSTRACT: This study examined the relationship between Turkish voters’ ethical characteristics and voting tendencies to the political left, right, or center by applying the Ethics Position Questionnaire (EPQ) and Mach IV to the collection of data for analysis from 500 voters in a national election in Turkey. The most significant finding is that there was no statistically meaningful relationship among levels of idealism, relativism, or Machiavellianism and voting tendencies to the political left, right, and center. However, results generated by EPQ and Mach IV questionnaire found that voting tendencies were affected by personal relativism (0.10), followed by Machiavellianism (−0.03) and idealism (−0.03). Results show that respondents’ voting tendency was most affected by the level of their personal relativism, but the magnitude of the effect was not statistically significant. The mean scores for Machiavellianism and relativism attributes were on average in the mid-range of the scale, while mean scores for idealism show that the participating voters agreed most strongly with the statements relating to the idealism and could be characterized as absolutist by their low relativism and high idealism. The results demonstrate a positive linear relationship, linking both idealism and relativism to Machiavellianism and indicate statistically significant positive correlations among the three variables.
    No preview · Article · May 2015 · Journal of Political Marketing
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    ABSTRACT: A substantial body of literature has shown that emotive appeals affect citizens' voting behavior. This study addresses the question of whether emotive appeals can affect citizens during homogeneous, intense, and emotive campaigning. We conduct an experiment that manipulates the emotive contents of populist campaign communication during two Swiss direct-democratic campaigns: a proposed ban on minaret construction and a proposed ban on arms exports. The results are mixed, but show the importance of campaign concept accessibility in one's cognition. Although the emotive contents of populist campaign communication advocating the arms exports initiative enhance attention, for the remaining scenarios, campaign accessibility triggers attention regardless of the emotive argumentation contents. Emotive contents tend to influence vote choice for either advocacy campaign, if the campaign is cognitively accessible to the subject. These nuanced results highlight the complexity of the interaction of campaign accessibility and emotive campaigns.
    No preview · Article · May 2015 · Journal of Political Marketing
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    ABSTRACT: Why do some congressional candidates hire pollsters, while others do not? Prior work claims candidates hire them when they face close contests. This argument does not explain the selection of pollsters in uncompetitive races, especially by incumbents, who also use pollsters to monitor the ramifications of some demographic changes in their districts and ideological incongruity with the constituencies. These determinants should be evident for the use of the most prestigious pollsters, and I argue that candidates hold in higher demand those survey research specialists who have worked for party campaign committees than those without party ties. But while challengers in close races can attract the services of these firms, incumbents in some vulnerable contexts, such as facing experienced challengers, are less able to do so. This study shows that constituency conditions and voter attitudes beyond electoral competition alone shape candidate use of pollsters, who serve representational needs to the extent they are contractually tied to the party organization, which extends its influence over but does not control the political consulting industry.
    No preview · Article · May 2015 · Journal of Political Marketing