Journal of International Food & Agribusiness Marketing

Publisher: Taylor & Francis (Routledge)

Journal description

The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the Journal of International Food & Agribusiness Marketing critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems. Practical and informative, the Journal of International Food & Agribusiness Marketing enables food marketing specialists from both developed and developing countries to make informed decisions by providing them with nuts and bolts information of doing business in a variety of targeted foreign markets. To this end, the journal enhances our understanding of the functions, institutions, and environment of the food and agribusiness system members and processes as well as the interaction among them in multiple country environments. It is an indispensable source of reference for all those involved in the planning and implementation of food and agribusiness marketing policy and practice, such as food business firms, government food departments, and agencies and institutions related to food marketing internationally. The journal will also be valuable to professionals in many other roles--executives from international food companies and agribusiness industries; policymakers from government; officials of international food agencies; administrators from public and cooperative sectors; financial institutions and monetary agencies; insurance company officials; transportation industry executives; and academicians, researchers, and consultants of food and agricultural marketing, economics, business administration, food science, nutrition, and home economics.

Current impact factor: 0.00

Impact Factor Rankings

Additional details

5-year impact 0.00
Cited half-life 0.00
Immediacy index 0.00
Eigenfactor 0.00
Article influence 0.00
Website Journal of International Food & Agribusiness Marketing website
Other titles Journal of international food & agribusiness marketing, Journal of international food and agribusiness marketing, Food & agribusiness marketing, Food and agribusiness marketing
ISSN 0897-4438
OCLC 17501809
Material type Periodical, Internet resource
Document type Journal / Magazine / Newspaper, Internet Resource

Publisher details

Taylor & Francis (Routledge)

  • Pre-print
    • Author can archive a pre-print version
  • Post-print
    • Author can archive a post-print version
  • Conditions
    • Some individual journals may have policies prohibiting pre-print archiving
    • On author's personal website or departmental website immediately
    • On institutional repository or subject-based repository after a 18 months embargo
    • Publisher's version/PDF cannot be used
    • On a non-profit server
    • Published source must be acknowledged
    • Must link to publisher version
    • Set statements to accompany deposits (see policy)
    • The publisher will deposit in on behalf of authors to a designated institutional repository including PubMed Central, where a deposit agreement exists with the repository
    • SSH: Social Science and Humanities
    • Publisher last contacted on 25/03/2014
    • This policy is an exception to the default policies of 'Taylor & Francis (Routledge)'
  • Classification
    green

Publications in this journal

  • [Show abstract] [Hide abstract]
    ABSTRACT: The current study expands on previous research by examining a more comprehensive set of factors that influence consumers’ buying behavior of organic foods. This study focuses on individual and situational factors associated with attitudes and intentions to buy organic foods, which subsequently lead to organic food-buying behavior. Health and environmental consciousness were found to be individual factors that significantly influenced attitudes toward buying organic foods, whereas children’s age and perceived convenience of purchase were recognized as strong situational factors that determined intentions to buy organic foods.
    No preview · Article · Jan 2016 · Journal of International Food & Agribusiness Marketing
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    ABSTRACT: Consumer organic food choice motives and purchase preferences were studied in a structured quantitative survey (N = 201) in Bangalore, with the aim of identifying consumer segments based on these motives and preferences. Further, sociodemographic differences between the clusters were studied. Face-to-face interviews were used to sample the data, which were analyzed with factor and k-means cluster analysis (SPSS 16.0). Five latent factors were identified based on the motives, representing a set of consumer concerns labeled here as “food phobia” (health),” “environment,” “humanity,” “healthy eaters,” and “control.” Further, three clusters emerged from these motives representing 38%, 37%, and 25% of the sample size. The factors differ in terms of variance. Here, the records of perceived healthiness (food phobia) were the most important element, explaining 18.37% of the total variance. These clusters were differing in terms of the level and order of motivations. The health factor was a most important motive in two clusters, followed by environment. Further, humanity was the most important motive for the third cluster. This may reflect a heterogeneous nature of consumers in study area. Additionally, five clusters were identified based on the preferences, and profiles of these clusters differed in terms of sociodemographic factors and consumption pattern. Segments were identified based on motivating factors and preferences, and linking them with food choice motives and products preference provides the input needed by marketing professionals and policy makers to calibrate more efficient marketing strategies to better focus and position their products and design their communication strategies for target segments.
    No preview · Article · Jan 2016 · Journal of International Food & Agribusiness Marketing
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    ABSTRACT: Organic food market is very challenging in Europe and developing rapidly with different rates between the western and eastern parts. The objective of this report is to gain knowledge about attitudes toward organic fruits and vegetables among Slovenian consumers. Results indicated that organic buyers tend to be younger and higher educated than those who do not buy them. In addition, consumers’ trust in the authenticity of the goods and price are also issues. However, the main barrier to increase the market share of organic products is consumer information. According to the research results an important task for the producers will be to increase consumers’ knowledge of what an organic product is and how to differentiate it in the marketplace. Along with knowledgeable and educated consumers, consumption could be raised on another level. The results of the research could be used for planning further marketing activities.
    No preview · Article · Jan 2016 · Journal of International Food & Agribusiness Marketing
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    ABSTRACT: The purpose of this research was to study the role of the exporting skills of apple exporters in export development. This study showed significantly positively correlation between communicational skills, knowing business rules and regulations, organizational and management skills, selling and marketing skills, skills in customer orientation and presenting high quality services and export knowledge with the export quantity. Correlation coefficient of demographic characteristics and the dependent variable (export quantity) was significantly positive. Results of multivariate regression analyses of export skills showed that 55% of variation in the dependent variable could be explained by three independent variables: recognizing export knowledge, selling and marketing skills, and knowing business rules and regulations. Also, results of multivariate regression analyses of demographic characteristics demonstrated that 42% of variation in dependent variables could be explained by three independent variables: recognizing of participation in export learning classes, age, and experience in apple exporting.
    No preview · Article · Oct 2015 · Journal of International Food & Agribusiness Marketing
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    ABSTRACT: The authors discuss wine tourism activities in the context of general tourism development in Slovenia. The country’s winegrowing areas have developed traditionally important viticulture, a relatively intensive production of typical grape varieties and in some cases also a distinct entrepreneurial spirit, which consequently reflects in tourism and regional development, based on diverse cultural heritage and natural values. Three Slovene wine regions are divided into nine wine districts with their own identities and more or less distinct terroirs. Despite a several centuries’ long tradition and a rich wine culture, it is evident that in national tourism strategies and development plans, wine tourism still does not occupy the position that it probably deserves, although most of the documents stress its potential for local or regional development. On the other hand, the authors recognize a significant interest among winemakers and tourism professionals for strategic cooperation and systematic approach to develop wine tourism in the selected destinations. The authors therefore focus on some paradoxes and emphasize examples of good practice at the national, regional, and local levels.
    No preview · Article · Oct 2015 · Journal of International Food & Agribusiness Marketing
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    ABSTRACT: We have examined perceived barriers to the export of Icelandic marine products and how they have changed over a period of nearly 20 years. We used qualitative and quantitative information from two different surveys conducted in 1993 and 2011. We identified nine main barriers to export that existed in both 1993 and 2011, plus an additional seven factors that prevailed only in 1993 or only in 2011. Further, we distinguished whether these factors were internal or external to the decision area of the Icelandic export firms. This report details the outcome of each survey, compares them quantitatively, and explains the patterns observed using the survey interviews of exporters.
    No preview · Article · Oct 2015 · Journal of International Food & Agribusiness Marketing
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    ABSTRACT: Literature on new food products development agrees on the importance of gaining knowledge about consumer tastes and preferences as a way to increase new product success. However, the failure rate of new food introductions continues to be high. In economies with a highly developed retail system, retailers and other market players create an information and communication barrier between the producer and the consumer. Consequently, the development of new products becomes difficult in such conditions, since misalignments between producers and consumers are more likely to occur. To investigate the issue, we interviewed producers of Chilean companies in the blueberry, plum, and wine industries and concluded that their product design was based on assumptions about consumers’ preferences and on the observed market response to competitors’ products. To test if these assumptions were correct, we compared them to consumer preferences. Results showed that producers’ assumptions about consumer preferences differ significantly from actual consumers’ preferences.
    No preview · Article · Jul 2015 · Journal of International Food & Agribusiness Marketing
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    ABSTRACT: There is considerable interest in the culture of flounder because of its high retail market value, the established worldwide market for flatfish, and the ability of flounder to grow in fresh or brackish water. The author assesses the U.S. market potential for a cultured flounder, Paralichthys sp., industry. Regression analyses were used to estimate both the price and income elasticity of demand for flounder. Demand forecasting was used to predict effective annual future demand for flounder. Although the U.S. flounder market is large and expanding, there are indications of excess supply suppressing prices below profitable levels for aquaculture producers. Demand is price inelastic, so an increase in supply from aquaculture production will produce a disproportionately large decrease in price, reducing total producer revenue. Unless niche markets are targeted or an export market is developed, the outlook for large-scale flounder aquaculture in the United States is not economically promising.
    No preview · Article · Jul 2015 · Journal of International Food & Agribusiness Marketing
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    ABSTRACT: The study demonstrates the importance of customer orientation in markets dominated by small food and drink manufacturers. The study evaluates the effect of consumers’ personal characteristics and perceptions on purchase and provides better understanding of their role in business development in specialty food markets. The United Kingdom’s Mediterranean food market was chosen as a context, focusing specifically on Greek feta. Two hundred seventy-three UK specialty food shoppers were surveyed online to determine what aspects of consumers’ cognition and what personal characteristics would affect purchase decisions. The findings reveal, through 3 models (R2 = .26/.20/.19), that product knowledge (p < .01), country of origin (p < .10), perceived transactional value (p < .10), consumers’ life stage (p < .05), and available income (p < .01) are 5 critical factors affecting decision making. The managerial implications for small and medium sized enterprises (SMEs) lie in the need to create and deliver value to consumers by informing production decisions on consumers’ insight rather than on customers’ (wholesalers, retailers) specifications.
    No preview · Article · May 2015 · Journal of International Food & Agribusiness Marketing
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    ABSTRACT: The authors explore the application of viral marketing in the food industry in Canada (as a representative of a high-income country) vs. Serbia (a middle-income country). A theoretical background on the scope of viral marketing is given at the beginning. The initial secondary research pointed out that there was a great number of viral marketing campaigns in the food industry, in both high- and middle-income countries. The primary research showed a high degree of use of viral marketing in the food industry in general, as well as a number of similarities between the two countries. Positive experiences with viral marketing in the food industry were far more common than negative experiences. Most marketing professionals, in both countries, believed that a viral marketing program would benefit their company, and they planned to run a viral marketing campaign again in the future.
    No preview · Article · Mar 2015 · Journal of International Food & Agribusiness Marketing
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    ABSTRACT: Globally, the organic food industry has experienced impressive growth rates, especially in the United States and Europe, yet still accounts for a relatively small portion of total food sales. In the United States, it constitutes less than 5% percent of food sales despite a decade of support by the U.S. National Organic Standard. Using the United States as a context, the authors show through survey data and confirmatory factor analysis that when “organic” is examined through the lens of brand theory, it is clear that it has yet to attain brand equity. There is evidence of brand awareness and perceived quality, suggesting that the industry has moved in the right direction. Yet negative perceptions of value and no evidence of brand loyalty undermine the industry’s goals. Because “organic” carries different significance to different consumers, the industry will have to develop a cohesive strategy to reestablish “organic” in a unified way. For country markets of similar experience with organic food, and for markets just beginning to consider consumer interest in organic food, these lessons from the United States offer guidance for policy and marketing strategy.
    No preview · Article · Mar 2015 · Journal of International Food & Agribusiness Marketing
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    ABSTRACT: Variations in producer prices over time cause constant fluctuations in farm incomes. In this study, the author uses a game theory approach to determine the economically optimal time to sell dried figs for the agricultural firms that produce them. Based on the price producers received in the period between August 2003 and July 2010, dried fig prices were converted into 2003 real price levels. According to a linear programming model based on these assumptions, it was determined that the best time for producers to sell dried figs, with the rate of 26.63%, was November and December.
    No preview · Article · Mar 2015 · Journal of International Food & Agribusiness Marketing