Universitas Putra Indonesia "YPTK"

Samsung uses wearable technology to create a more interactive advertising experience that is integrated with users’ daily routines. Although this strategy has been successful in various international markets, it is still unclear how Samsung’s wearable technology-based campaigns are received by Indonesian consumers, who have unique cultural characteristics and preferences. This phenomenon reflects the gap between the rapid adoption of wearable technology and its use in ineffective marketing strategies. The main objective of this study is to evaluate the impact of the use of wearable technology in Samsung’s digital advertising campaigns on consumer engagement in Indonesia. This study uses a quantitative method with a case study approach. The population of the study was all Samsung wearable technology users. The sampling technique used purposive sampling with predetermined criteria, and the sample calculation used the Cochran formula. Data analysis in this study used Structural Equation Modeling (SEM) testing using SmartPLS. The results of this study indicate that wearable technology plays an important role in increasing consumer engagement with Samsung's digital advertising campaigns in Indonesia. This study also found that the perception of the quality of wearable technology functions as a partial mediation between the frequency of use and consumer engagement, indicating that positive perceptions of the quality of wearable technology can strengthen the impact of using the technology. For further research, it is recommended that this study be expanded by considering other factors that may influence consumer engagement, such as perceived privacy risks or data security concerns associated with the use of wearable technology.

A marriage is considered valid if it complies with religious law and is registered with the state (Law No. 1/1974). However, many unregistered marriages (nikah siri) are religiously valid but not legally recognized, resulting in children losing legal rights such as birth certificates and inheritance. This study analyzes the legal status of children born from nikah siri, their legal protection, implementation challenges, and effective legal solutions. This research employs a normative legal method with a statutory and conceptual approach. Data is collected through a literature review of primary, secondary, and tertiary legal sources. A descriptive-analytical approach is used to understand the legal protection of children from unregistered marriages and to formulate regulatory improvements to safeguard children's rights in accordance with Indonesian law. Children born from unregistered marriages (nikah siri) face legal uncertainty, particularly regarding inheritance and financial support. Constitutional Court Decision No. 46/PUU-VIII/2010 allows children to have a civil relationship with their biological father if proven legally. Legal protection includes birth certificates, recognition of lineage, financial support rights, and legal advocacy. Social, economic, and bureaucratic challenges can be addressed through education, administrative reforms, and improved legal access. Children from unregistered marriages face legal uncertainty. Constitutional Court Decision No. 46/PUU-VIII/2010 recognizes their civil relationship with their biological father. Legal protection includes birth certificates, civil rights, isbat nikah (marriage validation), and legal advocacy. Administrative, social, and legal barriers must be addressed through regulatory reforms and increased public awareness to ensure the best interests of the child. Keywords: Legal Protection, Children, Unregistered Marriage, Secret Marriage.

ASEAN’s manufacturing sector contributes significantly to economic growth but also presents major environmental challenges. This study investigates how environmental policies are implemented by three leading manufacturing firms in Indonesia, Malaysia, and Thailand, focusing on their alignment with ASEAN’s regional guidelines. A qualitative document analysis was conducted, examining sustainability reports, annual reports, and corporate policy statements to identify patterns and gaps in environmental strategies. The findings reveal that Sime Darby (Malaysia) and PTT Global Chemical (Thailand) exhibit stronger alignment with ASEAN guidelines, particularly in renewable energy adoption and biodiversity conservation. In contrast, PT Astra International (Indonesia) prioritizes emissions reduction and waste management. These differences reflect the influence of national policies and institutional settings on corporate strategies. This study offers practical insights into regional gaps and proposes standardizing KPIs, enhancing cross-border collaboration, and promoting green innovation. This research provides a comparative perspective on corporate environmental practices in ASEAN, offering practical recommendations for standardizing Key Performance Indicators, fostering regional collaboration, and encouraging green innovation. An integrated ASEAN-wide policy framework is needed to support environmental sustainability in the manufacturing sector.

Digital inclusion is a critical component of sustainable e-government, ensuring equitable access to digital public services for all citizens. However, challenges such as limited digital literacy, infrastructural gaps, and institutional barriers hinder widespread adoption, particularly among marginalized populations. This study examines the key obstacles to digital inclusion in e-government and explores technology-driven and policy-based solutions. A qualitative approach was employed, integrating case studies from developed and developing nations to assess best practices and localized policy adaptations. The findings highlight that public–private partnerships, digital literacy programs, and the integration of emerging technologies—such as artificial intelligence (AI), blockchain, and cloud computing—play a crucial role in enhancing accessibility and security. Additionally, aligning digital inclusion policies with the United Nations Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education), SDG 9 (Industry, Innovation, and Infrastructure), SDG 10 (Reduced Inequalities), and SDG 16 (Peace, Justice, and Strong Institutions), strengthens the long-term impact of digital governance. This study emphasizes the need for governments to adopt an inclusive, multi-stakeholder approach to e-government implementation, ensuring long-term investments in accessibility, cybersecurity, and user trust. Future research should explore mixed-method approaches and comparative analyses across different socio-economic contexts to refine strategies for digital inclusion.

Introduction This study investigates how social capital, family support, culture, entrepreneurial qualities, and self-efficacy influence women’s work-life balance and entrepreneurial success in Indonesia. Methods This research employs a quantitative methodology, gathering data via a survey with 350 participants. Results The investigation findings indicate that culture, family support, and entrepreneurial tendencies significantly influence self-efficacy, social capital, and business success. Additionally, social capital and self-efficacy significantly mediate the association between the independent variables and satisfaction with work-life balance and company performance. Discussion The research emphasizes the significance of the interaction between social, cultural, and personal aspects in boosting entrepreneurial success and well-being, and the results offer useful insights to assist the growth of women entrepreneurs in Indonesia.

This study aims to explore the influence of risk management and digital technology literacy on learning innovation performance, with a particular focus on the moderating role of modern learning environments. The research employs a quantitative approach using data collected from 385 Indonesian university students, analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS) to validate the proposed framework. The results demonstrate that effective risk management significantly enhances institutional adaptability and fosters success in implementing innovative learning strategies. Moreover, higher levels of digital technology literacy empower students to engage more effectively with modern learning technologies, leading to improved performance outcomes. The findings also highlight that the moderating effect of modern learning environments strengthens these relationships, underscoring the importance of robust digital infrastructure and adaptive pedagogy. This study provides theoretical contributions by integrating risk management, digital literacy, and innovation within the context of education. Practical implications include recommendations to optimize risk management frameworks, enhance digital literacy programs, and invest in modern learning ecosystems to support academic success and institutional resilience.

Purpose: This study proposes a conceptual model integrating ecological and inclusive perspectives within sustainable human resource management (SHRM). It introduces a novel framework that bridges gaps in the literature by integrating ecological sustainability and social inclusivity dimensions to enhance SHRM practices. Design/Methodology/Approach: A systematic literature review synthesizes Green HRM practices and diversity, equity, and inclusion (DEI) principles. The framework is built around three dimensions: ecological sustainability, social inclusivity, and integrated sustainability. Findings: The model demonstrates the synergies between ecological and inclusive practices in SHRM. It shows how Green HRM and DEI enhance employee engagement, organizational resilience, and sustainability performance. The study highlights the uniqueness of integrating ecological and inclusive dimensions in achieving comprehensive sustainability, offering a theoretical advancement in SHRM frameworks. Practical Implications: The framework provides a roadmap for organizations to implement sustainability initiatives, including eco-friendly recruitment, inclusive green training, and equitable work policies. Addressing environmental and social goals simultaneously improves organizational performance and employee well-being. Originality/Value: This research introduces a novel framework that integrates ecological and inclusive dimensions into SHRM. It is the first to emphasize the interplay between Green HRM and DEI as foundational components of sustainable HR practices, providing both theoretical and practical contributions.

Purpose: This systematic literature review analyzes trends, key findings, and research opportunities in manufacturing sustainability from 2019 to 2024, with a focus on the integration of emerging technologies and socio-economic dimensions. Methodology: a systematic review of 181 publications was conducted, emphasizing technological advancements, research gaps, and the influence of global events on sustainable manufacturing. Findings: the review highlights: (1) a shift towards advanced technologies like AI-driven circular economy solutions, digital twins, and blockchain, which have demonstrated potential to reduce energy consumption by 30% and decrease material waste by 20%, significantly enhancing sustainability outcomes; (2) persistent gaps in addressing social, policy, and regulatory dimensions; (3) the role of the COVID-19 pandemic in accelerating digital transformation and reshaping sustainability priorities. Key findings also include PT Indocement achieving a cumulative 35% reduction in natural gas consumption through sustained optimization initiatives and a 12% increase in digital manufacturing adoption among SMEs in developing regions. Practical implications: strategic recommendations are provided for industry, policymakers, and academics to address regional disparities, ensuring a 50% increase in adoption rates of inclusive technologies within developing regions over the next five years, and align sustainability efforts with socio-economic contexts. Originality: this review presents a comprehensive analysis of current trends, actionable insights, and critical areas for future research, highlighting that organizations adopting AI and blockchain technologies report up to a 25% improvement in operational sustainability.

Pultruded glass fiber-reinforced polymer (GFRP) materials are increasingly recognized in civil engineering for their exceptional properties, including a high strength-to-weight ratio, corrosion resistance, and ease of fabrication, making them ideal for composite structural applications. The use of concrete infill enhances the structural integrity of thin-walled GFRP sections and compensates for the low elastic modulus of hollow profiles. Despite the widespread adoption of concrete-filled pultruded GFRP tubes in composite beams, critical gaps remain in understanding their flexural behavior and failure mechanisms, particularly concerning design optimization and manufacturing strategies to mitigate failure modes. This paper provides a comprehensive review of experimental and numerical studies that investigate the impact of key parameters, such as concrete infill types, reinforcement strategies, bonding levels, and GFRP tube geometries, on the flexural performance and failure behavior of concrete-filled pultruded GFRP tubular members in composite beam applications. The analysis includes full-scale GFRP beam studies, offering a thorough comparison of documented flexural responses, failure modes, and structural performance outcomes. The findings are synthesized to highlight current trends, identify research gaps, and propose strategies to advance the understanding and application of these composite systems. The paper concludes with actionable recommendations for future research, emphasizing the development of innovative material combinations, optimization of structural designs, and refinement of numerical modeling techniques.

The precise quantification of cerebral hemorrhage volume assumes paramount significance, given its consequential impact on subsequent medical interventions. While antecedent scholarly endeavors have undertaken cerebral hemorrhage volume computations, the attendant accuracy remains amenable to refinement. The main contribution to this research is the development of a rectangle algorithm using the Otsu method, which can be used to calculate the total volume of brain hemorrhage in CT-Scan images of the human brain. The present investigation seeks to augment the segmentation paradigm inherent to the Otsu method, thereby advancing the precision of cerebral hemorrhage volume assessments. The Otsu method is conceived with the purpose of automating the segmentation of the hemorrhagic domain through the determination of threshold values. The refinement of the Otsu method’s accuracy is effectuated by the formulation of an algorithm aimed at maximizing the mean discrepancy between object and background intensities within the object image, predicated upon the ascertained threshold values. These determined thresholds subsequently govern the transformation of grayscale images into binary format, achieved through the quotient of the threshold value and the mean variance, thereby amplifying segmentation precision. The incorporation of variance and mean values in the binarization of grayscale images affords adaptability in threshold modulation commensurate with the intensity spectrum of the image. The research corpus leverages CT-Scan images sourced from RSUP M. Djamil Padang, West Sumatra, encompassing a compendium of 100 image slices culled from a quintet of patients. Empirical findings attest to the fortification of the Otsu method in the segmentation milieu, substantiating the augmentation of threshold value accuracy. This enhancement is conspicuously manifest in the outcomes of segmentation tests, underscoring the superior efficacy of the Otsu method in discerning between objects and backgrounds. The corollary effect is a discernibly more accurate computation of volumes employing the Otsu-T methodology. The import of this research rests in its successful establishment of automated threshold values and the concomitant elevation of segmentation precision.

Banking performance has developed rapidly accompanied by technological advances that can simplify banking services and transactions by adopting a priority scale aimed at identifying dynamically moving stock price returns and exploring banking quality and capacity as a manifestation of well-organized bank performance. This research aims to determine the effect of bank performance on stock price returns in European high-income countries. The analysis of the panel data method using the Common Effect Model (CEM) approach is considered capable of answering the objectives of this research. Research data were obtained from the World Bank and International Monetary Fund for 10 European countries (Denmark, Finland, France, Italy, Norway, Poland, Spain, Sweden, Switzerland and the UK) from 2002 to 2021. The research results prove that return on assets significantly affects stock price returns, while bank deposits to GDP, bank branches per 100,000 adults, and bank Z-score do not significantly affect stock returns. The control variables: exchange rate and interest rates do not significantly affect stock prices. The results of this research provide empirical evidence that bank performance through return on assets tends to have a positive impact on share price returns, which indicates that investors pay attention to this indicator. These findings underline the importance of bank management, and macroeconomic conditions and monetary policy must be considered in a broader context to provide long-term benefits for shareholders through overall market trust mechanisms so that high stock price returns can be achieved.