NEOMA Business School
  • Mont-Saint-Aignan, Seine Maritime, France
Recent publications
This study aims to reduce the misinterpretation and conceptual ambiguity of slow tourism and find the gaps between theory and practice. Multiple videos on a famous video-sharing platform are analyzed to comprehend travel broadcasters' perceptions and experiences. Textual mining with Leximancer is applied, and the findings are threefold. First, this research clarifies the definition of slow tourism and illustrates the gaps among slow tourism's conceptions and practices. Second, based on empirical evidence, this work develops a six-pillar slow tourism framework along a continuum that reflects the degree to which a tourism offer is part of the slow tourism trend. Third, this work helps tourism scholars and practitioners keep pace with the decelerated tourism movement while helping shape its future. Finally, the study identifies critical opportunities, which could drive the slow tourism research forward.
This study investigates how B2B relationships can be nurtured in the cultural environment of the Indian management style. We have considered three prominent Indian cultural attributes that influence Indian management style: jugaad (J), visvaas (V), and chalta hai (C). These are perceived to have considerable impacts on relationship management in terms of consumer buying behavior and psychology in the B2B context. This concept has dramatically changed the B2B marketing dynamics, blurring the age-old boundaries between B2B and B2C marketing contexts. With this background, we attempted to understand how the three Indian cultural attributes can impact the B2B relationship. This study highlights that consumers’ buying behavior, in the B2B context, is influenced by their brand identification, purchase engagement, and prestige sensitivity. A conceptual model has been developed and the model has been validated statistically by a survey involving 364 respondents. The study reveals that jugaad, visvaas, and chalta hai considerably affect the business relationship performance of the MNCs doing business with Indian firms, especially on B2B consumer buying behavior and psychology.
This study presents a comprehensive systematic review of worldwide research on the relationship between personality and safety behaviors in context of road and traffic safety to identify key areas, current global trends, and suggest future research direction towards understanding nuances of personality as predictor of accident involvement and risk-taking behaviors. Using bibliometric and visual analysis methods, we examine a sample of 613 studies extracted from the Scopus database based on a search query string with rigorous inclusion and exclusion criteria. Keyword co-occurrence analysis shows five clusters representing focal areas studied by scholars in the field globally which are then classified into central, niche, and emergent themes using the strategic diagram. Further, using citation analysis, co-citation analysis and bibliographic coupling, we highlight the intellectual structure of the knowledge domain and identify potential future areas for research. The results indicate that the research field is yet to be fully developed and more research is warranted towards wider personality traits and subtypes, using different structures of personality, employing longitudinal designs and behavioral methods, and expending insights from personality research for accident prevention and to develop and predict directives for self-driving vehicles. The study concludes by presenting implications for organizations and policymakers.
This research examines the impact of family firm branding on consumer attitude and forgiveness during product harm crisis. Two well-powered experimental studies (N = 604) show that consumers are more likely to forgive and maintain favorable attitudes towards family firm brands than non-family firm brands following a product harm crisis. These relationships are mediated by consumers' higher trust in family firm brands. Even when firms are caught engaging in questionable impression management tactics in the aftermath of such a crisis, family firms retain their advantage over non-family firms. The findings contribute to the literature on family firm branding and product harm crisis and have important implications for practice.
Homogenous resource endowment, contrary to resource heterogeneity, is an unlikely source of competitive advantage. Likewise, a proliferation of similar organizations in a given environment, triggers intense incumbent rivalry. In this study, we present evidence of how resource homogeneity amongst industry peer firms leads to non-competitive aggregation under a confederated structure. The creation of that structure is facilitated by quasi-normative, esoteric governance mechanisms, leading to creation, and leveraging of common brand equity as a collective resource, that provide members with competitive advantages. Using an emerging market case study on an ethnic group of about 2,000 independent restaurants, we highlight how the founder’s esoteric beliefs nearly a century ago, coupled with formalized and standardized processes and practices, and the spawning of newer restaurants via replication, reinforce the collective brand equity. Complementing the case study, we adopted the survey method to empirically test and validate the existence of brand equity from customers’ side.
The extant literature suggests that digital technologies (big data analytics, artificial intelligence, blockchain) help firms gain a competitive advantage. However, the studies do not focus on the micro, small and medium enterprises (MSME) sector. Moreover, MSMEs face various challenges, including significant supply chain disruption due to the COVID-19 pandemic. Hence, there was an urgent requirement to shift to digital technologies to survive during this difficult time. In the context of MSME, various positive changes are discussed in the recent literature. However, a dearth of studies discusses the role of big data analytics capabilities (BDAC) to gain sustainable competitive advantage (SCA). Our study aims to fill this gap and answer this question – How do BDAC help MSMEs gain SCA? To understand the phenomenon, we receive theoretical support from organizational information processing theory (OIPT) and institutional theory (IT). We develop a conceptual framework that links BDAC and SCA through supply chain coordination, swift trust, and supply chain risk. Additionally, the age and size of the firm are used as control variables. The data is collected from Indian service sector employees of MSMEs, resulting in 497 usable responses. We use PLS-SEM using Warp PLS 7.0 to test the hypotheses. A critical finding is that the BDAC indirectly impacts the SCA. Finally, the other findings, limitations, and scope for future research are discussed.
We investigate the impact of the announcement of the COVID-19 pandemic on the market value and trading volume of supply chain finance (SCF) firms. Using an event study, we observe a significant valuation loss and higher trading volume of SCF firms. However, blockchain-enabled SCF firms are protected from such valuation loss and volatility in trading. We find that higher research and development (R&D) and capital expenditures by firms prevent the loss. Moreover, the firm value of blockchain-enabled SCF firms is impacted by their membership in a blockchain consortium and progress in blockchain implementation. Investors’ confidence in blockchain reduces the market uncertainty.
  • Vijay PereiraVijay Pereira
  • Yama TemouriYama Temouri
  • Ahmad ArslanAhmad Arslan
  • [...]
  • Shlomo TarbaShlomo Tarba
Actors increasingly engage in service ecosystems where multiple other actors can be present and influence value co-creation. Comprehending such contexts has gained importance in research but remains an emerging field of study due to the complexity of such multi-actor encounters. To unpack this complexity, we establish novel actor engagement foundations to explicate value co-creation in multi-actor service ecosystems. Our research informs on value co-creation at a meta-theoretical level utilizing the explanatory power of mid-range theory. We suggest that actor pre-disposition (propensity to engage) differs from actor disposition (readiness to engage) outlined in engagement literature. Applying a longitudinal study design and using an established measurement from organizational psychology, we uncover a novel dynamic perspective on these pre-dispositions prior to and during resource investment throughout multi-actor engagement activities. Self-, social, and task pre-dispositions change over time when actors engage with one another to collaborate making this relatively stable construct of attitude “flexi-stable”.
Past research shows that company messaging can inflate consumers' feelings of power, which in turn alleviate the negative effects of service failures. Extant research, however, has not examined how various types of power messaging can have a differential effect on consumers, with some leading to counterproductive consequences for companies. Across five experiments, we show that power messaging stressing that consumers have power over the company can backfire by increasing manipulative intent. Power messaging communicating that consumers will obtain a power boost from the service is more acceptable and less likely to be perceived as manipulative. Furthermore, we demonstrate that messaging eliciting power from the service is most effective when (1) targeted at consumers with low levels of skepticism, (2) delivered by an underdog brand, and (3) paired with co‐created recovery. Following a service failure, messaging communicating how customers will gain a power boost from the service experience increases identification with underdog brands. Our examination of power messaging as an overt communication strategy contributes to the literature on service failure and recovery. The research advances knowledge of the potential pitfalls of power messaging while proposing strategies to overcome risks associated with this communication strategy.
This article seeks to understand how religion informs the managerial discourse of American managers and business leaders who are members of The Church of Jesus Christ of Latter-day Saints, commonly known as the "Mormon Church". These managers represent an active, if not hyperactive, minority in the American managerial landscape but academic studies about them are extremely limited. We rely on interviews with 12 American managers from this church to understand how their beliefs and the history of their religion influence their managerial vison and practices. Our findings reveal a religiously-informed managerial approach with an ethic of genuine care for individual well-being as a way to attain collective success. This approach is based on five empirical principles: first, active faith leading to personal and collective transformational leadership; second, a search for divine guidance or "revelation" in the decision-making process; third, a "spirit of Deseret" culture that fosters unity in diversity in a "beehive" organizational culture; fourth, goodwill as a source of mutual trust and loyalty; and fifth, a family-oriented business culture. The discussion portrays these religiously-driven managers by also evoking the limits of their prosocial and transformational leadership.
The aim of this paper is to undertake a systematic comparative analysis of how regional economic organizations (REOs) in the wider Eurasian region have strategically responded to the Chinese Belt and Road Initiative. The theoretical framework is based on the external actorness literature, comparative regionalism, and foreign policy analysis. The analysis links the distinctive features of the REOs to the shape and impact of their strategic responses to the Belt and Road Initiative. At the same time, it shows the extent to which REOs play a functional role vis-à-vis their member states and large firms in a macro-regional strategic context.
Cutting-edge technologies like big data analytics (BDA), artificial intelligence (AI), quantum computing, blockchain, and digital twins have a profound impact on the sustainability of the production system. In addition, it is argued that turbulence in technology could negatively impact the adoption of these technologies and adversely impact the sustainability of the production system of the firm. The present study has demonstrated that the role of technological turbulence as a moderator could impact the relationships between the sustainability the of production system with its predictors. The study further analyses the mediating role of operational sustainability which could impact the firm performance. A theoretical model has been developed that is underpinned by dynamic capability view (DCV) theory and firm absorptive capacity theory. This model was verified by PLS-SEM with 412 responses from various manufacturing firms in India. There exists a positive and significant influence of AI and other cutting-edge technologies for keeping the production system sustainable.
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Marc Lenglet
  • Department of Strategy and Entrepreneurship
Olivier Giacomin
  • Strategy & Entrepreneurship
Aleš Popovič
  • Department of Information Systems
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