Kazan Innovative University named after V.G.Timiryasov (IEML)

Objective : to form and reveal the four research approaches to the study and management of creative industries; to systematize the material within the research area and object. Methods : analysis, synthesis, classification. Results : the rapid development of creative industries has become one of the key trends in entrepreneurship in recent years. To understand this phenomenon, the article explores the concept and features of creative industries in the digital economy. Based on the analysis of scientific literature, the stages of the evolution of the creative industries development and formation on a global scale are determined. Four approaches to the study of creative industries are formulated: as a set of economic activities; as a set of high-tech industries and services; as platforms for the creation of intellectual property objects; through the prism of a specific type of economic activity. Each of the four approaches has its own tools for the development, study and management of creative industries. Scientific novelty : to clarify the existing approaches in the study of creative industries; to form a list of approaches to the study and management of creative industries in the digital economy; to form tools for the management and development of creative industries in the digital economy based on the formed approaches. Practical significance : the results obtained may contribute to: (a) developing further research on the essence of creative industries in the digital economy based on the formulated four approaches to research and management of creative industries; (b) scaling up the positive experience of using the tools obtained in a certain creative industry to other creative industries, and (c) developing universal and specialized methods for creating intellectual property objects in creative industries, activating innovative, creative, intellectual activity in organizations of creative industries in the digital economy.

The provided publication raises the issues of the necessary further improvement of the legal regulation of biomedical printers used for printing tissue-engineered structures and organ prototypes. The authors raise issues about the legal status of the “medical bioprinter”, as well as issues of further directions of regulation of relations in this area. The study of the conceptual and categorical apparatus is necessary to consider the issues of criminal liability for the illegal circulation of bioprinters. Measures are offered to improve the criminal legislation.

The paper examines the nature of digital crime and determines its signs. The main feature of the considered illegal act is the subject of encroachment, which shall be expressed in the form of information (messages, data) circulating in information and telecommunication devices, their systems and networks; it is the illegal, culpable influence on it that shall determine the harm caused to public relations. Wherein, the nature of such information can be different; this information can act as that social value about which certain legal relationships have developed or be a means of their implementation – these circumstances are indifferent for classifying acts as crimes in the field of digital information circulation.

The article raises the issues of the necessary improvement of the criminal law regulation of artificial intelligence technologies and robotics. The authors raise the issues regarding the legal status of robots, as well as issues of their responsibility. It is argued that the legal system must strike a balance between innovation in these end-to-end technologies and accountability for actions involving them.

In the modern economy, digitalization has become one of the key components of the Russian Federation regions socio-economic development. Enterprises of various industries are faced with the need to process large amounts of data, which greatly complicates data management, and therefore the relevance of the analysis of artificial intelligence technologies increases. Training employees for industrial processes is a major challenge in any industry. Effective human resource management requires an accurate assessment and presentation of available competencies, as well as an effective mapping of the required competencies for specific positions. Competences enable the company to achieve high production and economic results. The aim of the study is to develop a structural model of a predictive expert system for managing data on the competencies of a modern manager by combining artificial and human intelligence, which can serve as a decision support tool for managers in real conditions to improve the efficiency of a particular enterprise. The study of the demand for managers and requirements for candidates in the Russian Federation and the Republic of Tatarstan was conducted on the data of the largest Russian Internet recruitment company HeadHunter. To develop a structural model of the proposed expert system, information from specialized scientific publications published in the Russian and foreign scientific literature of the Web of science and Scopus databases was used. The expert system will allow the manager to find the best options for using employees, predict the development of the enterprise as a whole and its individual divisions, which will significantly increase the key performance indicators of any company.

The article presents the results of a research of the influence of a 5 days long cinematherapy session on psychological defense of a personality. The purpose of the article is to study the possibility of using film therapy as a method of correcting the psychological defense of a person. Two forming experiments were performed, differing in the stimuli material. To assess the experiment results, we used the DSQ by M. Bond, the defense measurement technique by [Pilyugina-Suleymanov], as well as the method for identifying self-attitude by Stolin-Pantileev, the Sixteen Personality Factor Questionnaire (16PF) by Cattell, and the test to study driver’s frustration reactions by S. Rosenzweig. The results showed that experiment 2 (“absurdity factor”) was more efficient, giving 2.5 times more positive shifts than the experiment 1 (“heroism factor”). A conclusion is made that cinematherapy as a method of defense correction in a young age is expedient.

Subject. This article analyzes the economic relations arising from the management of value added tax in the Russian Federation. Objectives. Based on the identified problems in the field of value added tax management, the article aims to propose anti-crisis measures to address them. Methods. For the study, I used a combination of abstract-logical, case study, and statistical analysis methods. Results. The article presents the results of a study of problems related to the optimization of value added tax rates and the improvement of VAT administration. It predicts the level of VAT collection in Russia and the proportion of entities with violations based on the results of regulatory and supervisory measures for 2022–2024. The article also defines the main schemes for the withdrawal of Russian companies from VAT payment, formulates the imperatives imposed by the Russian authorities on taxation measures, and presents certain proposals for solving the identified problems in the administration of VAT. Conclusions. The proposed measures will help raise federal budget revenues and establish a more equitable mechanism for levying VAT.

Aim. The presented study aims to analyze the existing system of regulation of economic relations between regional subjects in the context of the issues of global resource conservation and to develop proposals for the formation of a regional standardization system. Tasks. The authors analyze current regulations in the Republic of Tatarstan and the Republic's experience of creating and implementing regional standards in the field of resource conservation; formulate proposals for the formation of a regional standardization system based on territorial standardization bodies focusing on collecting and generalizing the region's best practices in the field of resource conservation and adaptation of third-party standardization documents to the specifics of the Republic of Tatarstan. Methods. This study is based on the paradigm of sustainable regional development. This paradigm encapsulates an integrated approach to the formation of a territorial management system, the principles of continuous improvement and minimization of the variability of management processes through standardization. Results. Based on the performed analysis of the regulatory and legal framework of regional management processes, an algorithm for the development of a regional standardization system is proposed, aimed at the formation of approaches and tools for sustainable territorial development. The goals and objectives of an authorized regional standardization body are formulated. Conclusions. The sectoral and target subsystems of the "Lean Region" spatial model determine the vector of regional standardization. Considering the specifics of economic development in the Republic of Tatarstan, major directions of regional standardization are identified: petrochemical, machine-building, and agricultural industries, elements of industrial and social infrastructure.

Introduction. The object of the research is the electronic nomad. Many aspects of his life are immoral in nature, which he does not notice. The purpose of the article is to study the moral aspect of being an electronic nomad. Materials and Methods. The research method is the analytical method. It allows a deeper understanding of the problem under consideration in the context of modern transformations of the digital society. Research Results. It is shown that the nomad is lonely and often this is facilitated by the lack of communication skills, but he is not able to admit this to himself, hiding behind contacts on social networks. Positioning oneself through myth-design in a virtual environment, redundancy of information and contacts lead to alienation, deceit and hypocrisy. The lack of reflective and critical perception of what is happening allows you to manipulate the electronic nomad. The study of the problem made it possible to conclude that the electronic nomad turns out to be immoral in the first place in relation to himself. By constructing something that does not exist, he introduces a split in his being. Discussion and Conclusion. The listed above actualizes the introduction of moral norms into the electronic environment and adherence to them. But for this, the nomad must admit his own immorality in relation to himself and take care of minimizing lies in his being. The proposed provisions and conclusions create the prerequisites for further studying the phenomenon of electronic nomadism in order to solve the existential problems of an electronic nomad and avoid an individual crisis.

Rationale is the search for an answer to the question that concerns many today, whether it is possible to ensure the security of the individual and the state as a whole by means of language in a communicative space filled with threats of a different nature. The aim of the study is to prove that raising of speech culture level as an extremely relevant field of knowledge and a sphere of practical competences in the face of new challenges of modernity should become the subject of closer comprehension not only of specialists but also of the native speakers of the Russian language, since the contemporary speech is one of the components of national well-being. Materials and methods. The data used are works on the culture of speech, orthology, and communicativism, legislative acts, as well as various linguistic factual materials inherent in modern discourse. The analysis was carried out by means of descriptive, stylistic, statistical, and contextual methods; the study of the factual material was carried out by means of observation and questioning. Results. The results of the study showed that improving the speech culture of modern Russian speakers cannot an aim, and the approach to solving this problem is formalized and not aligned with the new reality. In the current conditions, when communicative activity becomes difficult to regulate, a special life-saving means is the speech culture of a person, often in the literal sense of the word, ensuring his or her physical survival. Results application. The results might be applied in the course “Russian Language and Speech Culture” as well as might be useful for the teachers who teach this cycle of disciplines in institutions of higher education.

The article presents the results of a comparative analysis of the complexity of texts on the material of the linguistic subcorpus of English textbooks “English”, “Starlight” and “Rainbow English” for the 11th grade. The total volume of the sub-corpus of texts acting as empirical material for the research amounted to 36 texts (3955 word uses). One of the characteristics of the complexity of the text is its readability. It depends on the degree of complexity of words and the structures used in the sentences, as well as on such quantitative parameters of the text as the average length of the sentence (in word usage) and the average length of the syllable in the word. The readability of the text is calculated with the help of the formulas of Flesh Reading Ease, Flesh-Kincaid Grade, and the Gunning Fog index known in linguistics. The results of the complexity assessment were obtained using the TextInspector automated text complexity analyzer program. It was revealed that the complexity of the texts in the textbooks under discussion corresponds to the age characteristics and intellectual level of high school students. At the same time, the complexity indicators of the texts in the textbook “Starlight” are higher than the indicators of the textbooks “Rainbow English” and “English”, which is explainable, since the textbook “Starlight” is intended for schools with in-depth study of the English language. The automatic analysis of the complexity of educational texts using information technologies based on methods of their

The recent reforms of the domestic economy have increased the financial gaps between different regions of the Russian Federation. More and more territories suffer from slow socio-economic development and poor life quality. A strong tourism industry may be an excellent solution if treated as a dynamic multi-industrial complex of territories. The authors used content analysis, formal logic, expert, integral, rating, and program-targeted methods to predict the transformation of the tourism industry and determine the points of its further economic growth. The assessment included the impact of macroeconomic factors, as well as the effect of the regional tourism on the local social and economic development. The article also features the effect of the COVID-19 pandemic, the current sanctions, the global digitalization, and various regional specifics on the local tourism. The research resulted in a mechanism that could turn the tourism industry into an instrument of regional economic development. However, the regional tourism industry needs a sustainable state-managed development strategy.

Objective: to study the impact of the level of broadband Internet access on income inequality in Russian regions. Methods: econometric modeling using the method of analyzing the relationship between inequality and economic growth, developed by Simon Kuznets, for a sample of 82 Russian regions in 2010–2020. Results: the paper examines the theoretical and practical aspects of income inequality of the population. The basis of many scientific studies is the results obtained by S. Kuznets, repeatedly tested in subsequent works. It is determined that under digital economy, inequality in economic development is also manifested in the spread of broadband Internet access. However, previous studies have not answered whether the further spread of the Internet will lead to increased income inequality. The authors of the study put forward and tested the corresponding hypothesis. Based on the analysis results, the authors draw conclusions about the existence of a nonlinear relationship between economic growth and income inequality, as well as the existence of a link between the spread of broadband Internet access and the reduction of income inequality in the Russian regions. At the same time, the results show that the relationship between the development of broadband Internet access and the Gini coefficient has an inverted U-shaped curve. This relationship is a development or analogue of the Kuznets curve, in which the development of digital infrastructure becomes one of the key factors in reducing inequality. Scientific novelty : a method for analyzing the relationship between income inequality and digital development is proposed, which is based on the results of econometric modeling. A model is substantiated and constructed that characterizes the impact of broadband Internet access on income inequality in Russia. Practical significance : the study results substantiate the need to increase the level of broadband Internet connectivity as one of the indicators of reducing income inequality in the Russian regions and, thus, indicate the directions of regional policy in the field of digital infrastructure development.

Objective: to study the ideology of consumerism, to identify its strategic maneuvers, to analyze the consequences of their implementation, which affected the state of modern society and the existence of a personality.Methods: logical and structural analysis, system-functional approach, comparative analysis. The material for the theoretical understanding of the problem was the ideas of J. Baudrillard and E. Cassirer.Results: the study revealed that the ideology of consumerism is addressed to the mythological type of consciousness of a personality, placing emphasis on such components as a miracle and a myth of happiness, which attracts the attention of the individual. A powerful strategic force of the consumerism ideology as a transparent control over consumer society is advertising based on the myth design technology. Its constituent elements are myth and image, which are deliberately constructed. Advertising sacralizes the promoted objects, turning them into fetishes. They become the objects of worship and lust of a consumer. Through myth and image, advertising structures the psychic reality, exerting a suggestive effect on the individual as a potential buyer of the advertised objects. The transparent manipulativeness of advertising is most clearly manifested in relation to symbolic consumption. It stimulates the consumer’s buying activity through a massive attack with signs and symbols representing the brand. Through advertising, the brand is sacralized, but its semantic significance turns out to be simulated. Dependence on symbolic consumption indicates not only the status or success of an individual, but also their lack of self-sufficiency determined by the absorption with the brand and the goods/services produced by it.Scientific novelty: consists in revealing the ambivalence of the consumerism ideology, which actively exploits the mythological type of a personality consciousness, along with the rational-pragmatic one.Practical significance: consists in using the research results to form strategies for overcoming the social crisis, further studying the current state of consumer society, the consumerism ideology, the advertising and myth design technology, as well as for forecasting the algorithms of individual actions and the possibility of correcting their worldview.

Objective : to develop a new approach to the definition of regional anti-crisis management, taking the institutional factors into account. Methods : abstract-logical method is used. The paper uses the evolutionary approach that made it possible to clarify the current state of the concept under study and offer a vision of its future understanding. Results : currently, the essence of anti-crisis management of a region is virtually not studied in the scientific literature. In the article, the author analyzes scientific approaches to the definition and essence of institutional aspects of crisis management. It is noted that when defining institutional crisis management, researchers adhere to various approaches: the concept is considered as a conflict resolution process, as a system of institutional forms, as an impact on rules, or as a mechanism. The existing approaches to the concept of anti-crisis management of a region or municipality are analyzed. As a result of their critical assessment, it was found that insufficient attention has been paid to the institutional approach in the definition of regional crisis management; a large number of definitions do not consider crisis counteraction; some definitions were considered within the framework of approaches that do not fully disclose the essence of crisis management. The author’s concept of “institutional crisis management of the region” was proposed in the context of current trends and prospects for the transition to institutional crisis management of a region. Scientific novelty : the novelty of the current understanding of institutional crisis management in a region lies in the integration of two approaches: a package of anti-crisis measures and projects and a more precise distinction between explicit and implicit crises. The novelty of the future understanding of this definition (which is necessary to strive for) consists in its consideration from the position of conditional continuity, taking into account informal rules and paying increased attention to countering anti-Russia sanctions at the regional level. The novelty also lies in the use of an evolutionary approach, which demonstrated an improvement in the current understanding of the essence of institutional crisis management of a region. Practical significance : the analysis of the definitions of crisis management, as well as the formed approach to the concept of institutional crisis management can be used for an in-depth study of this aspect. In addition, the considered institutional factors can be implemented into the system of regional crisis management.

The present research attempts to define the current state and prospects of using MOOCs in the higher education system of the Russian Federation, including integration process. The article provides characteristics of the Russian platforms hosting mass open online courses National Platform for Open Education, Universarium Inter-university platform for electronic education, Stepik Educational platform, INTUIT National Open University, and an enlightenment project Lektorium. The themes, content, and methodological structure of the courses were analyzed. The authors studied the level of awareness of the key target audience of online courses (university students) about the opportunities provided by the Russian educational establishments in the form of MOOC, and identified the popularity of the educational platforms and the students’ expectations regarding this format of learning. Thus, the polling showed that students are aware of the opportunities granted by Lektorium (60%), Open Education (49%), Stepik (32%), and to a less extent Universarium (15%) and INTUIT (6%), while 33% of the respondents know nothing about this format of education. A comparative analysis of the two types of research allowed revealing the problem zones in the Russian MOOCs development as a part of the Russian education system.

The authors propose indicators of the effectiveness of business models based on additive technologies compared to traditional technologies. For the first time, business model efficiency indicators based on additive technologies are combined with circular technologies. The study identified the stages of the life cycle of additive technologies in the world for 2010–2022. And, the authors defined the time to adapt additive technology in industry. The authors applied expert method and business planning method in the article. Business modeling was carried out to produce polymer products in the Russian Federation 2021. The business models were made for 3 years. Additive technology has become a traditional technology according to Gartner. Despite this, the U.S., Canada and the U.K. have developed national strategies for smart manufacturing that incorporate additive technologies. The hypothesis proposed by the authors has been confirmed. The additive technologies should be combined with circular technologies if they moved to a later stage of the life cycle. This is necessary to enhance the efficiency of production. The efficiency of the business model is higher from the simultaneous use of these technologies than separately. If only one additive technology used in production, then they have insufficient efficiency in production.