Table 5 - uploaded by Jayakumar Chinnasamy
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Background: Digital and technological advancements has enabled online advertisements penetrating into most of the internet users’ everyday life and this has directed internet users, particularly, young people to spend more time on it. Internet enables users being attracted towards and engage in accessing online advertisements. Amongst several media...
Context in source publication
Context 1
... depicted that there is a significant difference in the respondents' opinion based on purchase of product in online advertisements. It is evident from Table 5 that majority of the respondents (20.7%) have stated that they will influence their friends to buy the product followed by 20.3% stating that they will get money from parents for other reasons and then buy the product. But 19.9% have opined that they have money to buy the product followed by 19.5% stating that they will politely ask their parents to buy the product and 19.4% of them have opined that they will stubbornly ask their parents to buy the product. ...
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