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ryanair's cost reduction techniques (lawton, 2000)

ryanair's cost reduction techniques (lawton, 2000)

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Despite the popularity of the “low-fare” (or sometimes called “no-frills”) airline business model, no comprehensive framework has ever been developed to evaluate the level of implementation of this business model. In the paper, we propose a framework for evaluating the extent to which an airline has implemented a “low-fare” business model. The fram...

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Context 1
... Europe, Ryanair is the only low-fare airline so far to try to implement as many of the Southwest elements as possible (Lawton, 2000). Lawton lists 'Ryanair's cost reduction techniques', which are indeed similar to those of Southwest (Fig. ...