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ryanair's cost reduction techniques (lawton, 2000)

ryanair's cost reduction techniques (lawton, 2000)

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FIG. 1. The Southwest Airlines low-cost, no-frills model (doganis, 2006)
FIG. 2. ryanair's cost reduction techniques (lawton, 2000)
FIG. 4. Strategic direction factor elements (compiled by the authors)
FIG. 5. Pricing factor elements (compiled by the authors)
+1 FIG. 6. COfA factor elements (compiled by the authors)
A FRAMEWORK FOR ASSESSING THE LOW-FARE MODEL IN THE AIRLINE INDUSTRY
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  • Jan 2011
Despite the popularity of the “low-fare” (or sometimes called “no-frills”) airline business model, no comprehensive framework has ever been developed to evaluate the level of implementation of this business model. In the paper, we propose a framework for evaluating the extent to which an airline has implemented a “low-fare” business model. The fram...
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... Europe, Ryanair is the only low-fare airline so far to try to implement as many of the Southwest elements as possible (Lawton, 2000). Lawton lists 'Ryanair's cost reduction techniques', which are indeed similar to those of Southwest (Fig. ...