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Figure 1 - Use and Impact of Online Travel Reviews

Figure 1. Importance of Travel Reviews for Travel-Related Decisions Travel review readers perceive reviews posted by other consumers as having several advantages over information from travel service providers. Almost two thirds (65.3%) of the review readers think other travellers' reviews are more likely to contain up-to-date information, enjoyable information (61.2%) and reliable information (61.1%). Over half of the respondents perceive them also as more likely to contain detailed information (57.4%) and relevant information (53.6%).  
Importance of Travel Reviews for Travel-Related Decisions Travel review readers perceive reviews posted by other consumers as having several advantages over information from travel service providers. Almost two thirds (65.3%) of the review readers think other travellers' reviews are more likely to contain up-to-date information, enjoyable information (61.2%) and reliable information (61.1%). Over half of the respondents perceive them also as more likely to contain detailed information (57.4%) and relevant information (53.6%).  
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