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The present study was an effort to explore the factors affecting consumers buying behavior in supermarkets. Since the retail industry is developing and changing with the sharp move in shopping patterns and it is also observed shoppers are becoming more imperative for the retailers. Previous studies in Pakistani supermarkets considered only preferen...
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Social media-based brand communities (SMBBC) are ideal tools to develop Consumer Engagement (CE). Yet, brands do not fully understand whether members are really loyally engaged with the brand and uncertainties remain regarding SMBBC return on investment. Therefore, our aim is to understand what drives CE within SMBBC, to relate it to different CE b...
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This paper explores which variables are more significant in municipal executive recommendation by citizens. We estimated the influence of public dimensions, such as municipe loyalty, municipe satisfaction, and municipe perceived value in municipal executive recommendation by citizens. Then, we tried to understand if the citizen’s opinions influence...
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In today's era of globalization , goods distribution of services / products to consumers is one of the important things considered by companies. The distribution service of products to consumers is one key to the success of a company , because when customer satisfaction is not considered, the loyalty of consumers will turn to other companies which...