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Source publication
1. Digitalization – definition and meaning
2. Key drivers of digital transformation
3. Transformation and customer journey
4. Challenges and opportunities
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Citations
The impact of digital transformation on the performance of mobile companies in the Republic of Yemen.
Student: Jamal AbdulAziz Abdullah AlHubaishi
Supervision: Prof. AbdulKhaleq Hadi Tawaf
The study aimed to know the impact of digital transformation through its dimensions (Technologies, human performance, databases and digitization of operations) on the performance of mobile companies in the Republic of Yemen (Sabafon, MTN and Yemen Mobile) according to the balanced scorecard represented in (The financial dimension - The customer dimension, The internal operations dimension - The learning and growth dimension), highlighting the level of digital transformation and performance in the Yemeni mobile companies.
The study used the quantitative research method in its analytical descriptive manner, and a comprehensive inventory was used to determine the study community of supervisors in the companies under study, and their number was (228) individuals, the questionnaire was distributed to them, and (182) questionnaires were retrieved, and the statistical package for social sciences (SPSS) was also relied.
The study found a number of results, the most important of which is that the level of digital transformation in mobile companies in the Republic of Yemen is high, according to the respondents, at a rate of (72%), arranged as follows: (Database's dimension), followed by (human performance), then (technologies), and came in last place is the (the digitalization of operations dimension). The level of performance of the mobile companies was also high, at a rate of (70%), according to the Balanced Scorecard, arranged as follows: (the customer dimension), followed by the (financial dimension), then the (internal operations) dimension. (Learning and growth's dimension), as the results of the study indicated that the impact of digital transformation and the level of performance improvement in mobile companies was not high, and that there were no statistically significant differences between the averages of respondents' responses towards the performance of mobile companies due to the variable of age, years of service, name the company.
The study made a number of recommendations, the most important of which is raising the awareness of workers in companies of the importance of digital transformation so that they are not a factor in opposition to technology in the future for digital transformation through awareness and training and their participation in seminars, conferences and workshops that are concerned with this field. Paying attention to the issue of digital transformation in Yemeni business organizations and mobile companies in particular, as it is the basis for digital transformation. Issuing the necessary legislation regulating digital transactions, establishing a cybersecurity center, converting all administrative and operational procedures to digital, as well as using cloud computing, which helps reduce costs and increase security for the information network, as well as creating the general climate for mobile companies to practice their business digitally and providing the infrastructure for digital transformation in Yemen to dispense with paperwork as a major step for digital transformation.
Keywords: Digital transformation, performance, balanced scorecard, SabaFon, MTN, Yemen Mobile.
