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| fNIRS optode montage setup (topolayout) with marked regions representing Brodmann area 9 and 46. (A) fNIRS optode montage setup of the sources (S; red) and detectors (D; blue) with the associated fNIRS channels (Ch; purple) and the coordinates of the EEG 10-20 system (orange dots) (modified graphic from Nissen et al., 2019), (B) fNIRS channel areas plotted on a standardised brain with channels constituting Brodmann area 9 and 46 marked in purple (modified graphic from Krampe et al., 2018b), (C1) Brodmann area 9 and (C2) Brodmann area 46 marked in purple.

| fNIRS optode montage setup (topolayout) with marked regions representing Brodmann area 9 and 46. (A) fNIRS optode montage setup of the sources (S; red) and detectors (D; blue) with the associated fNIRS channels (Ch; purple) and the coordinates of the EEG 10-20 system (orange dots) (modified graphic from Nissen et al., 2019), (B) fNIRS channel areas plotted on a standardised brain with channels constituting Brodmann area 9 and 46 marked in purple (modified graphic from Krampe et al., 2018b), (C1) Brodmann area 9 and (C2) Brodmann area 46 marked in purple.

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Article
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The (re-)launch of products is frequently accompanied by point-of-sale (PoS) marketing campaigns in order to foster sales. Predicting the success of these merchandising elements at the PoS on sales is of interest to research and practice, as the misinvestments that are based on the fragmented PoS literature are tremendous. Likewise, the predictive...

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Context 1
... imaging depth increases with emitter-detector distance, but signal quality is suggested to be best at a separation of 3 cm, the optodes and diodes are set to the distance of 3 cm ( McCormick et al., 1992;Gratton et al., 2006;Ferrari and Quaresima, 2012;Gagnon et al., 2012;Naseer and Hong, 2015). The system consists of 22 channels, comprising eight light sources and seven detectors (Figure 4). In order to identify the equivalent brain areas of Brodmann area 9 ( Figure 4C1) and 46 (Figure 4C2), the dlPFC definition had to be transferred to the mobile fNIRS optode montage setup ( Figure 4A). ...
Context 2
... system consists of 22 channels, comprising eight light sources and seven detectors (Figure 4). In order to identify the equivalent brain areas of Brodmann area 9 ( Figure 4C1) and 46 (Figure 4C2), the dlPFC definition had to be transferred to the mobile fNIRS optode montage setup ( Figure 4A). Channels classified as relevant to cover Brodmann area 9 are Ch2, Ch5, Ch7, Ch8, Ch9, Ch10, Ch12, Ch13, and Ch14, and for Brodmann area 46 are Ch16 and Ch21 (Figure 4B). ...
Context 3
... system consists of 22 channels, comprising eight light sources and seven detectors (Figure 4). In order to identify the equivalent brain areas of Brodmann area 9 ( Figure 4C1) and 46 (Figure 4C2), the dlPFC definition had to be transferred to the mobile fNIRS optode montage setup ( Figure 4A). Channels classified as relevant to cover Brodmann area 9 are Ch2, Ch5, Ch7, Ch8, Ch9, Ch10, Ch12, Ch13, and Ch14, and for Brodmann area 46 are Ch16 and Ch21 (Figure 4B). ...
Context 4
... system consists of 22 channels, comprising eight light sources and seven detectors (Figure 4). In order to identify the equivalent brain areas of Brodmann area 9 ( Figure 4C1) and 46 (Figure 4C2), the dlPFC definition had to be transferred to the mobile fNIRS optode montage setup ( Figure 4A). Channels classified as relevant to cover Brodmann area 9 are Ch2, Ch5, Ch7, Ch8, Ch9, Ch10, Ch12, Ch13, and Ch14, and for Brodmann area 46 are Ch16 and Ch21 (Figure 4B). ...
Context 5
... order to identify the equivalent brain areas of Brodmann area 9 ( Figure 4C1) and 46 (Figure 4C2), the dlPFC definition had to be transferred to the mobile fNIRS optode montage setup ( Figure 4A). Channels classified as relevant to cover Brodmann area 9 are Ch2, Ch5, Ch7, Ch8, Ch9, Ch10, Ch12, Ch13, and Ch14, and for Brodmann area 46 are Ch16 and Ch21 (Figure 4B). The NIRS-Star software package (version 14.2) was used for checking signal quality and data collection. ...

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... Most of the existing studies of advertising effects via fNIRS chose the dorsolateral prefrontal cortex (dlPFC) as the observed brain region. Some scholars have verified the reliability of fNIRS in advertising effect research by repeating previous fMRI experiments (Krampe et al., 2018;Gier et al., 2020;Meyerding and Mehlhose, 2020). Gier et al. (2020) repeated Kühn et al. (2016) study on the advertising effect of chocolate bars by measuring the neural activity of dlPFC, and obtained a high accuracy. ...
... Some scholars have verified the reliability of fNIRS in advertising effect research by repeating previous fMRI experiments (Krampe et al., 2018;Gier et al., 2020;Meyerding and Mehlhose, 2020). Gier et al. (2020) repeated Kühn et al. (2016) study on the advertising effect of chocolate bars by measuring the neural activity of dlPFC, and obtained a high accuracy. Some scholars have also used fNIRS to measure neural activity in the dlPFC to reveal a variety of factors that influence the effectiveness of advertising, such as gender differences , preference differences (Qing et al., 2021), etc. ...
... Bonferroni correction was used to correct the t-test results. The ranking method of activation results refers to Kühn et al. (2016) and Gier et al. (2020). Channel 4,6,7,9,16,18,19, and 21 were selected as the comparison channels, and the highest value of corresponding t-value of the channels was selected as the ranking basis. ...
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