Figure - uploaded by R.Khader Mohideen
Content may be subject to copyright.
-correlation matrix between advertising factors and service satisfaction on consumer durable goods based on television advertisement

-correlation matrix between advertising factors and service satisfaction on consumer durable goods based on television advertisement

Similar publications

Preprint
Full-text available
An experimenter seeks to learn a subject's preference relation. The experimenter produces pairs of alternatives. For each pair, the subject is asked to choose. We argue that, in general, large but finite data do not give close approximations of the subject's preference, even when the limiting (countably infinite) data are enough to infer the prefer...

Citations

... Television advertising has been shown to have a substantial impact on viewers, subtly shaping their purchasing decisions across various demographics, from children to the elderly. According to Mohideen and Saravanan (2016), the psychological role of television advertisements is powerful enough to mold consumer aspirations, making it a potent tool for marketers. Given the significant financial investments in television advertising (Krishnakumar & Radha, 2014), understanding its effectiveness in the context of Dhaka's unique media consumption patterns is essential. ...
Article
Full-text available
This study analyzes the role of advertising and various other factors on customer purchasing behavior. The study is grounded on consumer data obtained in Dhaka, Bangladesh, through the administration of a survey in four prominent areas: Uttara, Mirpur, Badda, and Keraniganj. Data for the study were obtained from a sample of 200 users who actively engage with television advertising. The study highlights key factors such as celebrity endorsements, children’s role on parents’ shopping decisions, and the preferences of different demographic groups. Despite the growing presence of digital media, television advertising continues to shape consumer behavior in Dhaka, offering valuable insights for advertisers and policymakers navigating this complex media environment. Furthermore, the study emphasizes that consumers’ viewpoints significantly role their purchasing choices. Nevertheless, innovative advertisements and efficient marketing tactics have the power to role clients’ purchasing choices.
... Advertisements substantially impact persons across all age demographics, including children, teenagers, and the elderly. According to Mohideen and Saravanan (2016), this impact is so potent that it molds the consumer's aspirations. Presently, advertising is exerting a substantial influence on particular social demographics, enhancing product marketing tactics. ...
Preprint
Full-text available
This study analyzes the influence of advertising and various other factors on customer purchasing behavior. The study is grounded on consumer data obtained in Dhaka, Bangladesh, through the administration of a survey in four prominent areas: Uttara, Mirpur, Badda, and Keraniganj. Data for the study was obtained from a sample of 200 persons who actively engage with television advertising. The study demonstrates that celebrity endorsement, the allure of advertising, and the power of advertising substantially impact consumers' purchasing decisions. Furthermore, the study emphasises that consumers' viewpoints significantly influence their purchasing choices. Nevertheless, innovative advertisements and efficient marketing tactics have the power to influence clients' purchasing choices.
Article
Introduction: Throughout this study, it was determined the behavioural impacts of consumers towards consumer durable goods and positioning and impulsivity of buying goods and to find out how a brand positions products and services and how to promote impulsive buying using the unique reference of consumer durable goods. Design/Methodology/Approach: A comprehensive literature review is conducted to examine the effects of positioning and impulsivity on consumer buying behaviour. Results, theoretical insights, and practical implications are then synthesized. Brand positioning and impulsive buying behaviour of consumer durable goods are also examined in this article. Result: Brand positioning can boost sales and provide financial benefits for a company. On the other hand, consumer impulsiveness can sometimes generate economic instability and sometimes foster brand loyalty through recurring purchases so situating consumer durable items is crucial for increasing the sale value of a company, consumer conduct towards these products appears impulsive. Discussion: Organizations may strategically employ brand positioning to create productive and pleased sell value. Understanding complex relationships and addressing the many satisfaction aspects can provide a competitive edge. Organizations employ effective brand positioning techniques to boost sales and improve consumers' perceptions of their products although there appears to be less impulsiveness when purchasing consumer durable products, an organization can improve this by using effective positioning techniques. Originality/Value: This study contributes to the expanding corpus of knowledge about how crucial brand positioning is to customer behaviour. The analysis of the multifaceted components of consumer behaviour will be helpful to investigators and managerial and organizational leaders who want to optimise the influence of brand positioning for the expansion of organizational values and organizational success.
Chapter
Marketers utilize a range of media venues to sway customer behavior (CB). Each advertisement on a media portal has a diverse makeup that calls to customers in a different manner. Because of digitalization, public media tastes have progressed. As an outcome, a greater grasp of advertisements through numerous media channels and their impacts on Consumer Behavior is vital. The research looks at how advertisements on magazines, newspapers, radio, television, and the Internet affect consumer awareness, interest, conviction, purchase, and post-purchase behavior. The investigation employs a meta-analysis of bibliometric quotes to investigate how media affects the AWR, INT, and CON phases of Consumer Behavior (CB). The ISI Web of Science summarized the bibliography. A bibliometric analysis of 117 publications published between 2007 and 2022 yielded 6407 citations. On the basis of the study’s findings, the analysis proposes a strategy for further research into the relationship between customers and promotional media. Using a bibliometric review, the study examines the influence of media on Consumer Behavior in previous studies. The research focuses mostly on papers that have had the greatest impact in the scientific field. The publications that largely dealt with this paradigm, as well as the authors that have had the greatest impact on the academic community in this field. The study demonstrates a set of linkages between the information bases examined by distinct authors and journals, as well as the framework of such interactions, depending on keywords addressed in each study.
Article
Full-text available
The study aimed to investigate the effect of direct or indirect communication using word of mouth or television advertising respectively, on the buying decision of electrical products in Jordan, as well as to find statistical differences in these communications according to the personal variables of the Jordanian buyer. The study population consists of all Jordanians buyers residing in the four major cities and over the age of 20 years old (Amman, Zarqa, Balqa, Irbid). The population size reached to (4592680) citizens and a stratified random sampling method is used and the required sample size is 387 people. The study concludes a set of results such as: the direct communication by WOM is the most influential on the buying decision of the Jordanian consumer, while the indirect communication using television advertising is less used. The study finds that there are statistical differences in the effect of direct communication according to the secondary education, while such differences didn’t appear in the indirect communication. The study. Finally, the study recommends a set of marketing implications that enhancing use of effective communication and some recommendations are presented.