Table 3 - uploaded by Mark Anthony Arceño
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If we are what we eat, what might it mean if what we eat is not necessarily under our control? My research—motivated by the 2015 release of the Dietary Guidelines for Americans—presents a qualitative analysis of 33 pictorial representations of food-based dietary guidelines (FBDGs) from around the world. FBDGs provide food intake recommendations to...
Citations
... An individual image of a chicken is a representation of a chicken. However, grouping chickens alongside images of pigs and cows could mean collectively a suggestion to consume foods from a "meat" or "protein" category, while their inclusion alongside capybaras and insects may indicate traditional food sources of specific cultural groups 18 . ...
Visual representations of food-based dietary guidelines (FBDG) express diverse dietary and sociocultural norms, especially as they relate to healthy eating habits. This article investigates government recommendations for healthy eating habits expressed in the visual representation of Latin American FBDGs. Drawing on 15 images published between 1991 and 2017, we conducted an anthropological visual analysis guided by the methodology proposed by James Collier and Malcolm Collier: unstructured analyses, open viewing analyses, structured analyses and microanalyses. Here, we explore government recommendations based on visual representation shapes, food classification systems, lifestyle recommendations and embedded sociocultural elements. Our main findings relate to how dietary and sociocultural norms are used to promote eating practices considered healthy. Dietary norms focus on variety, proportionality, and moderation, as expressed in terms of food classification and food standards considered healthy. Sociocultural norms are referenced by the use of cultural symbols as strategies to promote traditional foods, cooking practices, commensality, water consumption and physical activity. Ultimately, we argue that FBDG visual representations contain embedded messages that counsel individuals to plan, buy, prepare and consume food with family; to consume foods considered healthy; to pay full attention to their meals, without distractions, such as television and cell phones; and to celebrate traditional, local and/or native foods and culinary preparations.
This book offers a much-needed reframing of food discourse by presenting alternative ways of thinking about the changing politics of food, eating, and nutrition. It examines critical epistemological questions of how food knowledge comes to be shaped and why we see pendulum swings when it comes to the question of what to eat. As food facts peak and peril in the face of conflicting dietary advice and nutritional evidence, this book situates shifting food truths through a critical analysis of how healthy eating is framed and contested, particularly amid fluctuating truth claims of a “post-truth” culture. It explores what a post-truth epistemological framework can offer critical food and health studies, considers the type of questions this may enable, and looks at what can be gained by relinquishing rigid empirical pursuits of singular dietary truths. In focusing too intently on the separation between food fact and food fiction, the book argues that politically dangerous and epistemically narrow ideas of one way to eat “healthy” or “right” are perpetuated. Drawing on a range of archival materials related to food and health and interviews with registered dietitians, this book offers various examples of shifting food truths, from macro-historical genealogies to contemporary case studies of dairy, wheat, and meat. Providing a rich and innovative analysis, this book offers news ways to think about, and act upon, our increasingly complex food landscapes. It does so by loosening our empirical Western reliance on singular food facts in favour of an articulation of contextual food truths that situate the problems of health as problems of living, not as individualistic problems of eating. It will be of interest to students, scholars, and practitioners working in food studies, food politics, sociology, environmental geography, health, nutrition, and cultural studies.
