Figure 2 - uploaded by Yashasvi Nagda
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a: Microsoft's misguided approach of getting people to upgrade their computer to Windows 10 is an example of Bait and Switch dark pattern
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Dark Patterns are deceptive user interfaces that trick user into doing unintended task. Over an year long study on Dark Patterns, it was identified that not all dark patterns are equally dark. So in order to be able to quantify the efficacy of darkness, it is necessary to define what darkness in dark patterns mean. In this study I have tried to est...