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a, 7b: The before/after transformation of the Tiny Homes apartment in Tokyo. Image: Ikea Japan.
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In the midst of a new Covid-19 variant—Omega—in winter 2021, the recently rebranded tech giant Meta announced the company’s vision for the metaverse: a ‘beyond universe’ of constant connection. Only a few days later, the Swedish furniture giant IKEA shared its latest version of the project Tiny Homes: an extremely condensed and cheap micro-apartmen...
Context in source publication
Context 1
... the relation to the exterior that the architects of the existenzminimum Ikea, we directly debunked the myth that Ikea furniture isn't made for Japan's small spaces.' 49 The campaign was thoroughly curated. On the one hand, the chosen space needed to be carefully selected to convey 'a stark contrast' as part of a before-and-after transformation. [Fig. 7a,7b can be understood as an untapped quarry of raw materials which these private organisations would extract and control. Their software will soon be ubiquitous and move more and more into the background, becoming invisible; it will have more power over our lives than ever before. ...
