YouTubers' techniques used in the focus group videos

Contexts in source publication

Context 1

... our study, we conducted five focus groups as the primary data collection method, following a semi-structured guide as a basis for discussion. Since the group interviews were centred on four videos created using YouTubers' techniques, we first describe how the videos were created, and Table 2 shows what characteristics each video contained. ...

Context 2

... teenagers are not the usual audience of this newspaper, Äripäev's newsroom was interested in experimenting with a new format that would combine news with social media features to engage younger audiences. We selected four videos containing different characteristics (see Table 2). In the focus group interviews, the videos were shown in full length in the order that they are presented in Table 2, one at a time, followed by discussion. ...

Context 3

... selected four videos containing different characteristics (see Table 2). In the focus group interviews, the videos were shown in full length in the order that they are presented in Table 2, one at a time, followed by discussion. For clarity and economy of words, in this article, we refer to these videos as "YouTube news", and to the formats, genres, and textual-visual aspects of YouTubers as "YouTubers' techniques". ...

Context 4

... other words, it is less "costly" in terms of engagement if they need to invest less time. The participants agreed that the second video (6 minutes and 44 seconds) was too long and favoured the shorter videos (see Table 2). ...

Context 5

... through original performance demands action that supports the news but has no extra narratives, messages, or connotations. Videos shown in the focus groups employed hybrid formats of sit-down, collab, and sketch (see Table 2). When the participants were asked about their favourite video, they mentioned the sit-down format (videos 1, 3, and 4), explaining that a sit-down video is more straightforward to follow. ...