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Yale model of Communication and Persuasion. (Janis and Hovland, 1959).

Yale model of Communication and Persuasion. (Janis and Hovland, 1959).

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The paper examines the way to become a scholar. Everyone can try to be a scholar but can not be a perfect scholar without hard practice and patience. A scholar is a person, whose intellectuality is much higher than a common man. He is like world eye and world heart. In this paper we have discovered the various distinguishing features of a scholar a...

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