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Wordcloud of words in official representatives' and travel agencies' web sites. The size of each word indicates the term's frequency.
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Tourism products' variety engenders a correspondingly large number of approaches to their promotion. One popular angle for promotion, applicable in a handful of cities, draws on the destination's imperial heritage. However, the patterns of using the imperial theme for tourism marketing vary in different capitals. This study is the first in a larger...
Context in source publication
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Tourism products' variety engenders a correspondingly large number of approaches to their promotion. One popular angle for promotion, applicable in a handful of cities, draws on the destination's imperial heritage. However, the patterns of using the imperial theme for tourism marketing vary in different capitals. This study is the first in a larger...
Citations
The problem of interpreting local history is relevant to St. Petersburg, as to many other major historical cities. This article examines phenomena united by the concepts of local (spatial) myth and urban narrative, which go beyond official discourse. Alternative images of the city, based on its concealed places of interest contrast with one of the most widespread representations of St. Petersburg – its association with the heritage of imperial culture. The selection of memorable places and stories shifts from recognizable city landmarks to other objects that reveal the history and image of particular St. Petersburg sites, people’s daily lives and peripheral issues of urban life. This approach to the exploration of urban space, a phenomenon called New Local History, is presented and explained in the article as the rediscovery of the historical potential of the city. The examples given in the article also show the possible role of New Local History in encouraging residents to develop an interest in their own history, in the problems of modernity and in participating in socially significant projects. Trends in interaction with urban space and memory practices that offer alternative interpretations of the past have been identified in various socio-cultural initiatives. In the context of Russian memory politics, this approach often becomes oppositional.
In the realities of Industry 4.0, we can find the main two ways of building business models: developing existing models toward Digital Maturity and building completely new models, different from previous solutions. In the automotive industry, it seems that the search for development toward Digital Maturity, which currently ensures the development of the industry, may have its limitations. The text proposes to consider a business model taken from outside the automotive industry as a development proposal beyond Digital Maturity.
Geoheritage is not necessarily linked genetically to “purely” geological processes. Investigations in two urban areas of Russia allowed us to find essentially artificial objects demonstrating certain geological uniqueness. The huge balls sculptured from rapakivi granite and installed in Saint Petersburg represent cultural, historical, and stone heritage. These are also artificial megaclasts with perfect sphericity. The coal waste heaps situated in Shakhty and its vicinity represent industrial, historical, and urban heritage. These are also artificial landforms creating a kind of pseudo-mountainous landscape. These examples permit us to question the importance of the co-occurrence of heritage categories for geosite assessment.
Małe i średnie przedsiębiorstwa w przestrzeni smart city-model biznesowy dla organizacji przemysłu czasu wolnego Streszczenie W miastach mieszka ponad połowa ludności świata. Rozwój miast generuje napięcie pomiędzy niespotykanymi dotąd obszarami dobrobytu oraz możliwości edukacyjnych i konsumpcji a problemami związanymi z emisją zanieczyszczeń, transportem, koniecznością rozbudowy infrastruktury 1. Na podstawie przeglądu literatury autor wychodzi z założenia, że w obecnej fazie rozwoju smart city zmniejsza się w porównaniu z latami wcześniejszymi znaczenie działań związanych z tworzeniem infrastruktury, a coraz większe znaczenie ma odczytywanie przez mieszkańców złożonej przestrzeni wysyconej technologiami. Celem rozdziału jest prezentacja innowacyjnego modelu biznesowego adresowanego dla współczesnych organizacji przemysłu czasu wolnego działających w przestrzeni smart city. W badaniach własnych użyto metod analizy danych jakościowych.
The construction of this research was developed to reflect the way information and communication technologies (ICT) have transformed the tourist distribution channel. This phenomenon has caused, in the first place, the direct interaction between tourists and tourism operators and, second, the appearance of real virtual intermediation actors, a situation that disadvantages the activity of traditional travel agencies and causes immersions in reintermediation processes at risk of compromising its permanence in the market. On the other hand, in a sustainable tourism context, this work represents an opportunity for intermediation agencies in terms of a value management practice as they can develop sustainable promotion processes that promote, for example, the protection of the territory, the conservation of resources, and cultural rescue. Therefore, according to travel agencies, to directly influence the distribution chain, we verified this work to demonstrate the use of digital language as a benefit in the design of sustainable tourism products. Thus, from the methodological discipline of discourse analysis, we created sets of words with semantic content that were valued through the sentiment scales of the Facebook social media network. The results showed that digital promotion favors airline companies and hostels more than a sustainable tourism environment as such. Finally, from the study of probability and density equations, predictive models were used to configure linguistic icons in promoting sustainable tourism.
