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Website Visitor Retention Model

Website Visitor Retention Model

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This study examines the extent to which the top ten Caribbean destinations market their tourism product using their national tourism organization Websites. A comparison of the national tourism organization Websites of the Caribbean Tourism Organization member countries will be conducted to determine the differences in technical aspects, user friend...

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Context 1
... model for visitor retention at Caribbean Websites in Figure 1 was developed using the constructs of user friendliness, site attractive- ness, and marketing effectiveness as the factors important for the creation of Website retention or stickiness. The model proposes that WVR is a third-order factor and is a function of three second-order factors (user friendliness, site attrac- tiveness, and marketing effectiveness). ...
Context 2
... model proposes that WVR is a third-order factor and is a function of three second-order factors (user friendliness, site attrac- tiveness, and marketing effectiveness). These three factors are in turn a function of nine first-order factors (from Web mobility to trip planner in Figure 1). The constructs supporting user friendliness and site attractiveness enable the Website to become more customer-focused as well as highly interactive by attracting and engaging the user, while marketing effective- ness serves as a function to educate users. ...
Context 3
... principal component analysis (PCA) procedure for the WVR was used to begin the reduction process of the final number of items that was to be used to represent each construct. PCA analysis was conducted based on the pro- posed first-order factors of Web mobility, ease of contact, Web interface, tangibilizing of products, marketing information, destination activities, market segments, glocalisation, and trip planner, as was previously shown in Fig- ure 1. A total of nine PCAs were conducted with the results of the factor analysis for each construct shown in Table 9. ...

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... This scenario prevails in the tourism industry. Tourism organizations worldwide understand the impact of the internet on the public perception of traveling (Douglas & Mills, 2004). The websites of tourism organizations use slogans as message tools for tourism marketing (Pike, 2004). ...
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... Based on the work of Kaplan & Norton (1992) on Balanced Scorecard, Morrison, Taylor, Morrison, & Morrison, (1999); So & Morrison (2004); (Alastair M. Morrison et al., 2004) devised the approach for the website analysis in the hotel and tourism industry. In the subsequent years, the approach was modified and adopted by various authors including Douglas & Mills (2004); Kline, Morrison, & John (2004); Dahiya & Duggal (2015); Himanshu & Jeannie (2015). The approach and model initially focused on technical aspect, user friendliness, overall attractiveness, and other related parameters. ...
... It was amongst the initial studies in tourism industry using the BSC approach in web site evaluation. This approach was thereafter adopted in evaluating the websites of various hospitality and tourism businesses in modified versions by (Dahiya & Duggal (2013; Douglas & Mills (2004) ;Feng, Morrison, & Ismail (2004); Kline et al. (2004); So & Morrison (2004) in their respective studies. ...
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