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We took what we had learned from our participant users’ online diaries and assembled it into a booklet for the client. 

We took what we had learned from our participant users’ online diaries and assembled it into a booklet for the client. 

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The social web is not just a place to communicate about your brand—it's also a good place to facilitate brand research. But remember that knowing the attitudes and behavior of your target audience comes first.

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... Abbing [31] first developed this theory, which included firmgenerated content (FGC) as one of the variables. In this study, the firm-generated content is understood as a form of content creations that the company fully controlled in their official webpages or social media [32]. ...
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Introduction: Mobile health (mHealth) applications gain popularity due to the increasing number of mobile phone usage and internet penetration, which might help some of Indonesia's medical issues. However, the uptake of mHealth applications is still low in Indonesia. This study is aimed at understanding the factors that drive individuals to adopt mHealth applications and their impact on the intention to recommend. Methods: We applied a new model that combines three different theories with some other constructs: an extended unified theory of acceptance and use of technology, diffusion of innovation, and the internet customer trust model. The study used a cross-sectional study design with partial least squares causal modeling approach. Results: There are 787 respondents in our study, with the majority of them being female, young adults. Our model could explain 53.2% of the variance of intention to adopt while explaining 48.3% of the variance of intention to recommend. Initial trust in mHealth platform (β = 0.373, p = <0.001), facilitating conditions (β = 0.131, p = <0.01), and performance expectancy (β = 0.099, p = <0.05) are the top three most important drivers of intention to adopt mHealth applications. Lastly, importance-performance map analysis (IPMA) showed that the mHealth application's initial trust is the most important construct with a high-performance score. Discussion. Mobile health developers and managers need to improve initial trust in the mHealth platform, facilitating conditions, and performance expectancy when developing the applications. With a medium Q2predict, these factors can be applied out of the research context with medium predictive power.
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