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Typical 'over-the-wall' engineering approach.

Typical 'over-the-wall' engineering approach.

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Conference Paper
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In order to achieve a successful new product, and assist the successful implementation of a new product into a company, it is useful to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer...

Context in source publication

Context 1
... to NPD is that the information flows sequentially from department to department, and forms a problematic 'over the wall' style development, as demonstrated in figure 3. This both increases the time from product concept to product launch and increases the number of formally documented engineering changes late in the process. ...

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